68 episodes

A greater level of fulfillment. That’s what we’re after - for ourselves, and the women who will come next. Get your quick dose of provocative insights from women in leadership positions, who break down how they’re leading at work and in life. Hosted by Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Women.

ForthRight Women Anne Candido and April Martini

    • Business
    • 5.0 • 4 Ratings

A greater level of fulfillment. That’s what we’re after - for ourselves, and the women who will come next. Get your quick dose of provocative insights from women in leadership positions, who break down how they’re leading at work and in life. Hosted by Anne Candido and April Martini, Co-Founders of ForthRight People and ForthRight Women.

    Rules of Networking (Marketing Smarts)

    Rules of Networking (Marketing Smarts)

    Remember the old adage, it’s not what you know, but who you know? Networking is fundamental to any person’s success in business – it doesn’t matter who you are. But, it isn’t always easy to put yourself out there. In this episode, 4 Unspoken Rules of Networking, we focus on what NOT to do - so you can network effectively, comfortably, and authentically. This episode sets you up for networking success. We end with an unexpected and fun example: online dating apps! Because when is networking more important than when you are trying to find your special someone?

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    FACEBOOK
    https://www.facebook.com/ForthRight.Women

    INSTAGRAM
    https://www.instagram.com/ForthRight.Women

    LINKEDIN
    https://www.linkedin.com/company/ForthRight-Women

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 54 min
    Using Influencers Effectively (Marketing Smarts)

    Using Influencers Effectively (Marketing Smarts)

    Influencers and partnerships can be super helpful to brands and businesses. First, they can bring instant credibility through their endorsement. Second, they have a platform of engaged fans, which can add significant reach to a brand’s message. But leveraging influencers and partners needs to be thought through strategically, as you’ll be making an investment here. In this episode, we give you 4 Tips for Using Influencers Effectively, so you can make good choices and translate your investment into business results. We end with a case study of an influencer campaign Anne led while on the Downy brand at P&G.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    FACEBOOK
    https://www.facebook.com/ForthRight.Women

    INSTAGRAM
    https://www.instagram.com/ForthRight.Women

    LINKEDIN
    https://www.linkedin.com/company/ForthRight-Women

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 55 min
    Highly-Functional Team (Marketing Smarts)

    Highly-Functional Team (Marketing Smarts)

    We come from the opposite sides of the proverbial marketing tracks, with Anne at P&G and April at several different agencies. Though we have never worked on the same project, we do share a common truth: the best marketing work comes from the most functional teams - NOT the teams who like each other the most or get along the best, which is a common misconception. In this episode, we distill down our 35+ years of experience into 4 Ways to Create Highly Functional Corporate/Agency Teams. You’ll learn the characteristics and behaviors these teams employ to produce outstanding work on a consistent basis. And, you’ll note how these apply to all types of teams. Case in point is our featured brand…Ray Dalio and Bridgewater Associates - the world’s largest hedge fund - who exemplifies these practices.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    FACEBOOK
    https://www.facebook.com/ForthRight.Women

    INSTAGRAM
    https://www.instagram.com/ForthRight.Women

    LINKEDIN
    https://www.linkedin.com/company/ForthRight-Women

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 1 hr 14 min
    Personal Brand Truths (Marketing Smarts)

    Personal Brand Truths (Marketing Smarts)

    Most successes and failures in business can be tied back to a leader’s ability to be aware of and manage their personal brand. Characteristics like empathy, ingenuity, and thoughtfulness are critical to bond people. If you have these as a leader, you’re probably doing better than most. Now more than ever, it’s critical to be more intentional in your pursuits - which means inherently recognizing who you are at your core and understanding how this will impact your behaviors and actions, which will ultimately define your business. In this episode, we outline the 4 Personal Brand Truths Every Leader Should Know. We highlight a founder we appreciate for embodying these truths: Kevin Systrom of Instagram.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    FACEBOOK
    https://www.facebook.com/ForthRight.Women

    INSTAGRAM
    https://www.instagram.com/ForthRight.Women

    LINKEDIN
    https://www.linkedin.com/company/ForthRight-Women

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 56 min
    Use Brand to Drive Growth (Marketing Smarts)

    Use Brand to Drive Growth (Marketing Smarts)

    One of the best ways to grow your business more efficiently and productively? A strong brand. Once you have that established, the possibilities are endless: you can capture attention without having to overpay for it, generate a powerful word-of-mouth engine, better manage risk, and build trust - which generates pull. Create that strong brand so you can create a competitive advantage and fantastic relationships with your clients, customers, and consumers.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    FACEBOOK
    https://www.facebook.com/ForthRight.Women

    INSTAGRAM
    https://www.instagram.com/ForthRight.Women

    LINKEDIN
    https://www.linkedin.com/company/ForthRight-Women

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 53 min
    Grow Your Credibility (Marketing Smarts)

    Grow Your Credibility (Marketing Smarts)

    The misconception you can keep your head down, do work, and be noticed is simply not a thing. We’ve all heard it: “No one is going to manage your career for you.” And it’s so true! Growing your credibility comes down to building advocates at all levels, becoming a craftsman of your trade, becoming a student of strategy, and cultivating your personal brand. Let’s make that credibility blossom.

    We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com

    FACEBOOK
    https://www.facebook.com/ForthRight.Women

    INSTAGRAM
    https://www.instagram.com/ForthRight.Women

    LINKEDIN
    https://www.linkedin.com/company/ForthRight-Women

    VIRTUAL CONSULTANCY
    https://www.forthright-people.com/shop

    • 55 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Anne @ Go for 2 ,

Best podcast for executive moms

If you are an executive mom or hope to be one someday, this podcast it for you!

Chief Abiding Officer ,

Great podcast!

Everyone should give this a listen!

Max Branding ,

Phenomenal!

This podcast is out of this world. Huge fans of Anne & April, and so exciting to hear their passions poured into a 2nd brand new podcast. Super insightful & energizing stories that’ll fire you up

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