The Founder’s Craft is a podcast where Mike Gonzalez shares insights, tactics on how to scale a remote team and the overall lessons learned from over 15 years of running a successful digital agency. Also, enjoy exclusive interviews with business leaders on principles that lead to their success.
#18: Retain customers for life with a personalization strategy.
Your customers want the brands they love to understand what they want, what they’re interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy.
"Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."
#17: 400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion
Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.
#16: 3 Bizarre Questions that Lead to Clarity
Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing.
Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership.
#15: The Power of an Endurance Mindset w/ Alex Judd
What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him.
Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access.
#14: What is Identity Based Strategy? w/ Lauren Shippy
In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.
#13: How to Simplify Your Inbox w/ ShawnLemon
Ever struggle to keep up with all of the emails that come into your inbox? In this episode, I sit down with digital organizing expert, Shawn Lemon, to discuss ways you can achieve the inbox zero system through delegation.
To find out more about Shawn visit: http://thedigitalorganizer.com
I love this podcast and look forward to every episode! Mike
Mike has incredible experience and wisdom. He gets straight to the point and provides actionable steps to make a real difference in your business and life. Mike is the real deal!
I love listening to these in the mornings. Mike Gonzalez has so much wisdom to impart that is as applicable to my everyday life as it is to career.