Founding Sales: Peter Kazanjy on selling as Co-Founder at Atrium

Peter Kazanjy, author of Founding Sales and co-founder of Atrium, shares sales advice for startup founders and early sales hires.

Pete Kazanjy literally wrote the book on founder sales.

As a three-time startup founder, Pete knows the ins and outs of building an early-stage sales team.

On today's episode, Alex and Pete discuss:

• Pivoting his first startup to TalentBin
• Writing Founding Sales
• Evolving past founder-led sales
• Democratizing sales metrics at Atrium
• The datafication of sales
• Building the Modern Sales Pros community