Frances Fogel - Story Strategist

Frances Fogel - Story Strategist
Frances Fogel - Story Strategist

A podcast dedicated to finding the gold in purposeful companies, through their stories. Imagine if companies who want to do good in, and bring joy to, the world had the strategic support, networks and confidence that large public companies do. Imagine spending less money, having a slicker brand, happier people and having a more meaningful impact. It’s possible. It’s fun. It’s right here and I want to help you do it. Spend Less. Say more…

  1. JUL 4

    Carbon Literacy with Annie - The Sustainability Coach

    In March of this year, I gained a qualification in "Carbon Literacy for Marketing Professionals". Anne-Marie Soulsby, or Annie - The Sustainability Coach as she is well known - was my teacher. Annie describes herself as "your Personal Trainer for Environmental Impact". She helps individuals who are "eager to make sustainable choices and embrace a greener lifestyle", or who are suffering from "Eco-Anxiety". She also helps business leaders and teams with their journey to Net Zero, to meet their ESG targets with greater confidence, and to avoid Greenwashing... "seeking clarity amidst the complexity of sustainability and climate change [and feeling] challenged by a lack of time and resources to make impactful changes". This animated conversation will leave you feeling optimistic and even excited about embarking on your own Carbon Literacy journey. Annie was recently featured in The Guardian as an expert offering advice on how to have a plastic-free beach holiday. Read all about it here: From swimwear to toys: how to go plastic-free for a day at the beach And you can find out more about joining the 100,000 of us (woohoo!) who are Carbon Literate via the Carbon Literacy Project or by getting in touch with Annie directly: https://www.thesustainablelifecoach.com/ https://www.linkedin.com/in/sustainable-life-coach-climate-change/ Big thanks to Jon Alexander - who co-founded the New Citizenship Project and wrote the seminal book, Citizens - for introducing me to Heather Davies - Co-founder of Re-Action, a social enterprise promoting circular solutions in the outdoor sector, who introduced me to Annie and co-facilitated the "Carbon Literacy for Marketing Professionals ... and who has also been a guest on the podcast! Here's why you might like to become Carbon Literate as a Marketer, according to the Chartered Institute of Marketing: Marketers have a significant role to play in how businesses respond to the complex challenges of climate change. This course, accredited by The Carbon Literacy Trust, enables you to formally certify as a Carbon Literate citizen. It is the first step to becoming a sustainable marketer. The course is designed to help you explore the sustainability landscape and its effect on people the planet and profitability. It also looks at the critical role of organisations and the part marketers must play in responding to the sustainability challenge. This certified course covers everything marketers need to be aware of, including what carbon literacy is, the 17 UN Sustainable Development Goals, how to calculate carbon footprint, the Triple Bottom Line, the Circular Economy and marketing as a catalyst for change. This course is designed for marketers interested in sustainability and how it is likely to impact the future of marketing. The programme is delivered over 8 hours - 7 hours of virtual training plus video content and additional resources. Carbon Literacy Trust Certification is awarded following the successful completion of the course and submission of your action plan. The science of climate change, the effect of global warming and becoming carbon neutral Understand the sustainable landscape and marketing’s responsibility What is carbon literacy and how to calculate your (and your company’s) carbon footprint What are the 17 UN Sustainable Development Goals and how organisations can use SDGs to shape their strategies The role of business, the Triple Bottom Line, the Circular Economy and the supply chain Marketing as a catalyst for change, its purpose and the need for behavioural change The impact of marketing communications, The Green Claims Code and different sustainability models Work through a range of sustainability case studies and success stories and leave with your personal and professional sustainability impact plan Become a Carbon Literate citizen certified by the Carbon Literacy Trust

    1h 2m
  2. MAY 9

    Guy Wimpory - the Ultimate Glampion!

    After going "off-grid" himself for a year, Hove-boy - Guy Wimpory - came back to earth and brought with him an American school bus. He made a luxurious off-grid eco-oriented glamping-mobile out of it. And then he built a cabin, similarly. You will find both Skoolie Stays and The Vacationist in Sussex. He's won impressive accolades for his contribution to eco-tourism (most recently in The Times) and is now pioneering an advisory business for others trying to build glamping businesses without necessarily owning land themselves, thus democratising what some might see as an industry for the privileged. Guy and his equally adventurous and creative wife, Ruth, took their two boys out of school in the UK to travel 'round the States in their bus. And they picked up so much along the way - for themselves, their family and for the glamping community. Through building and running their luxury converted US School Bus and high-end design-led cabin in the Sussex countryside, they have learnt to design, convert and build some lovely boltholes for others and change their own lives in the process. Have a look-in on this comforting conversation if you'd like to hear more about what Ruth describes as the couple's "unique, hand-built,off-grid glamping ... that blends luxury, design, eco-tech and creative repurposing", and to hear about they can help you if you are either a landowner wanting to diversify your income or an aspiring glampion (my new word!)

    57 min
  3. MAY 6

    Local Adventures with Alastair Humphreys

    There is nothing more exhilarating or awe inspiring than interviewing someone loved by so many (nearly 60,000 on Instagram to be precise). This was surreal, wonderful, magical, comforting, intimate and illuminating... a bit like standing on a mountaintop in some seriously fresh air. I have come to love Alastair Humphreys' work - particularly his books, Local and Microadventures - as it has helped me to be ok with not travelling overseas whilst being able to get a backpacker's fix. It has also supported me intellectually, logistically and emotionally - as a mother, an Enneagram 7, an entrepreneur and a climate change fighter... for Alastair pioneered the concept - and coined the term - "⁠microadventure⁠" which has since gained him a global following... In this conversation, I get to know one of my literary heroes and (somewhat too personally) press him about his own relationship with freedom. He is gracious - of course - offering us his listener a candid, light-hearted and meaningful response that is guaranteed to help you not to feel alone - even when you are - to get out there and do something, and to love where and when you are - now. Alastair is a "National Geographic Adventurer of the Year". He has cycled, walked and rowed around the world and now promotes simple and short trips close to home. He began his first expedition in August 2001 from his Yorkshire home. Passing south through Europe and Africa, he crossed to South America by sea from Cape Town and proceeded up the west coast of the Americas, crossed from Alaska to Magadan in Russia, Japan then westward across China and Central Asia to return to Europe. His journey included raising funds and awareness for a charity called Hope and Homes for Children. He arrived home in November 2005, having ridden over 46,000 miles (74,000 km) in four years and three months. In 2008, Alastair competed in the Marathon des Sables, a 150 miles (240 km) run across the Sahara desert. He broke his foot during the race but still completed the event. He narrowly missed being in the top-100 finishers. In February 2009, he rowed across the English Channel with Major Phil Packer to raise £1 million for Help for Heroes. And then, in Spring 2009, he walked across India, and walked and packrafted across Iceland in 2010. Since then he hasn't been less busy and his ⁠wonderful website and the wide range of books he has written about his experiences are the best place to go to find out all about it. What a man.

    55 min
  4. APR 13

    A Modern Master - Stewart Drew

    Your cultural appreciation of Sussex starts right here, with Stewart Drew (which of course means strong steward). He has made quite an impression on me and I am proud now to be on his map. Stewart and I share an uncanny amount of passions - from Art and Nature to Stories and Food (not least for kids with allergies). We could have talked for hours about All Of The Things. But here's ONE HOUR of me interviewing one of the most important people on the "south bank" of England. HAT 1: CEO of the De La Warr Pavilion Imagine identifying a bit of a run-down building as being more than just a bit impressive on an architectural level, and turning it into a world-class icon of culture. Stewart wasn't the first to see the De La Warr Pavilion's potential... Indeed on on hearing of its opening, George Bernard Shaw⁠ (story-father of 'Enry 'Iggins) - said, Delighted to hear that Bexhill has emerged from barbarism at last, but I shall not give it a clean bill of civilisation until all my plays are performed there once a year at least. Perhaps not quite as diplomatic and inclusive a view of the relatively small seaside town as Stewart might apply, but still - a significant blessing from a pretty important cultural icon. HAT 2: Board Member of Sussex Modern The Sussex landscape with its rolling South Downs, its ancient Wealden woodlands and its stunning coastline has constantly drawn artists and, more recently, winemakers to live and work here.  I first heard of Stewart, actually, when I picked up a brochure for Sussex Modern at Tillingham vineyard (along with several bottles of wine and some posh candles after our pizza). For years, along with his friend Nathaniel Hepburn, Chief Executive of Charleston (who was recently named a Member of the Order of the British Empire (MBE) for his contribution to the South East of England), Stewart has been designing Sussex Modern. It's a movement of Art, Wine, Landscape and places to Stay on and around the south coast. It's website helps you to explore, participate and enjoy the stories that the area has to offer to both locals and visitors. From the Attenborough Centre for the Creative Arts and Glyndebourne to Farleys House & Gallery, everyone's included on the cultural trail. You can immerse yourself in the Life of an Artist and "learn about the history of Sussex wine, meet the winemakers and find out how you can visit Sussex’s award-winning vineyards throughout the year." And my favourite bit of all, Modern Sussex is an aggregator for some fabulous hotels, vineyard stays, B&Bs, gastro camping, glamping and luxury self-catering - from the THE PIG-in the South Downs (yes please!) and the Tack Barn - a beautiful and sustainable one-bedroom waterside cottage tucked away in a woodland near Lewes kitted out with contemporary crafts and art by local makers and artists - to self-catering accommodation in Sussex. All sounds most lovely, right? Who need travel overseas... HAT 3: Chair, 1066 Country Marketing 1066 Country’s official website for tourism and travel information", which really gets into the Story of Things: "Set deep in history, where the Sussex Weald meets the sea, lie the ancient settlements and rich landscapes of 1066 Country. Open skies and broad horizons inspire the imagination." HATS 4 & 5 Stewart is also the Chair of East Sussex and Brighton & Hove Music Hub (Create Music) and a Member of 'Team East Sussex' for the South East Local Enterprise Partnership, which is "Working Together for a Faster, Smarter and More Sustainable Economic Recovery". We didn't even get onto these amazing stewardships. Next time...

    60 min

About

A podcast dedicated to finding the gold in purposeful companies, through their stories. Imagine if companies who want to do good in, and bring joy to, the world had the strategic support, networks and confidence that large public companies do. Imagine spending less money, having a slicker brand, happier people and having a more meaningful impact. It’s possible. It’s fun. It’s right here and I want to help you do it. Spend Less. Say more…

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