Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.
From Dishwasher to Franchisor with Mijo Alanis from Beyond Juicery + Eatery
In the early 2000’s, life-time Restaurateurs Mijo Alanis and Pam Vivio began to notice a shocking new trend: while working in Pam’s family restaurant, they watched as people traded in their cheeseburgers and french fries for salads and fresh produce. After witnessing more and more customers seek healthier options, they began to theorize about a new concept that served fresh, healthy foods and smoothies. While this type of concept had begun to take a foothold on the East and West Coasts, Mijo and Pam were among the first to test the concept in the Michigan market. In 2005, they opened the very first Beyond Juicery + Eatery location in Birmingham, Michigan delighting its customers with a focus on healthy and fresh ingredients that tasted Beyond good!
Mijo started out in the restaurant business as a dishwasher and through the experiences of working in the corporate restaurant world as well as behind-the-scenes work in a family-owned business, he had the makings of a successful franchisor. As the visionary of this business, Mijo now focuses on building and growing Beyond Juicery + Eatery and in this episode, he shares his journey and the opportunities franchising brings to the table.
Key Takeaways: [1:51] - Mijo is the founder of Beyond Juicery + Eatery and shares his experience building the business.
[4:24] - Through an experience working with his future father-in-law, Mijo learned what it was like to own a business.
[6:21] - Mijo and his wife are founders of Beyond Juicery + Eatery as well as still involved with her family’s restaurant.
[8:12] - Mijo noticed the trend in what people were throwing away.
[10:43] - They launched the first juice bar with extensive background and experience in 2005.
[12:11] - What are the things needed to maintain a team during times of labor issues?
[14:10] - People don’t quit jobs, they quit bosses.
[15:48] - Putting people in the right role makes a huge difference.
[18:10] - Opening it was the first step, and then Mijo figured things out as he went along.
[19:54] - Mijo shares the moment he learned that franchising was a great option.
[21:34] - Beyond Juicery + Eatery is more than juice. They have an extensive menu that includes all fresh and clean ingredients.
[24:29] - Most locations are in Michigan, but Beyond Juicery + Eatery is expanding.
[25:54] - The core values of Beyond Juicery + Eatery are looked for in franchisees.
[28:49] - The qualities of a successful franchisor are visionary, manager-leader, and entrepreneur.
Mentioned in This Episode: Franchise Website: Beyond Juicery + Eatery
Beyond Juicery + Eatery Website
Scaling Nonprofits for Social Good with David Keil, Founder of Franchise For Good
David Keil, President of Franworth, joins the podcast today and he has flipped the traditional sense of franchise industry giveback on its head. Having extensive experience in the franchise space, previously serving as CEO for Haagen-Dazs Shoppes, HoneyBaked Ham, Pure Barre and The Lash Lounge, Keil has recently embarked on his newest mission – Franchise For Good.
In 2020, Keil founded Franchise For Good, the nonprofit division of Franworth, with the vision of helping nonprofit companies scale and expand their impact by leveraging the franchising model. He has discovered that the best way franchising can give back is by using its own scaling best practices to help nonprofits grow. Fast forward to now, Franchise For Good is making incredible strides, growing its nonprofit partnership roster to four remarkable organizations looking to scale for social good.
With over 3,700 franchise systems throughout the United States, the franchise model has proven operating system tools and playbooks in areas such as strategy, finance, operations and more that have assisted in scaling businesses in every market. By leveraging this model, along with Franworth’s 450 years of combined experience, nonprofits can strategically scale and continue to impact millions of lives.
Key Takeaways: [1:45] - Amidst Covid, David founded a non-profit called Franchise For Good.
[3:30] - David was inspired by the short-lived program run by Ben and Jerry’s. He realized he could apply the franchise model to the not for profit space.
[5:37] - In franchising, we need certain things in place to be successful. Franchise For Good helps non-profits put these things in place.
[6:50] - David explains how the Chapter Affiliate Model works for a non-profit.
[9:01] - This model benefits everyone involved.
[10:20] - Learning to scale has saved many businesses.
[11:36] - While some non-profits have figured this out, David realized there was no one providing the help they need to scale and created Franchise For Good.
[13:13] - Franworth partners with founders and helps them accelerate their growth.
[14:26] - What are the elements that Franworth helps founders put in place?
[16:14] - Passion is important, but the knowledge behind scaling is crucial.
[17:53] - Franworth began with mentorship in mind.
[19:30] - Founders need to know their limitations and go in with operational support.
[21:19] - David describes ways they use technology and software to scale.
[22:43] - David believes in transparent data.
[24:21] - Franchise For Good is a startup and is already seeing success in the non-profits being helped.
[26:32] - There is a process to determine if Franchise For Good is the right fit for a non-profit and the community.
Mentioned in This Episode: Franchise For Good
Leveraging Technology to Bring the Stadium Home with Michael Kraner of My Backyard Sports
The Covid-19 pandemic has created an ongoing trend of working and playing from home. And what better way to come together to connect than with sports? My Backyard Sports is one of the most unique franchises available and it does just that.
Founder, Michael Kraner, joins the podcast today to share the unique offerings that My Backyard Sports brings to not only families, but the communities they live in and all of this matches the company’s core values. But how do they make this happen? By leveraging technology. In fact, construction and design are not prerequisites for being a part of the work and franchisees are trained to do that. Michael himself began with a technology background and by combining their unique use of technology and digital tools, they are able to “bring the stadium home.”
My Backyard Sports is a full service, one-stop-shop, offering over 30+ sports related products and services. They design and build incredible customized courts such as basketball, tennis, pickleball and golf both for residential and commercial use. They cater to homeowners, schools, gyms, recreation centers, condominiums, real estate developers, and area businesses. Their customized sports projects range in scope from purchase and installation of basketball hoops and other sports equipment and accessories to full court sport facilities encompassing both single and multi-court offerings. Additionally, they offer our customers personalized court painting and court maintenance services such as patch and repair. If customers can dream it, they can design, build and install it. And as they are recognized as one of the nation’s fastest growing companies, you can be a part of their success as well.
Key Takeaways: [1:51] - Michael explains what My Backyard Sports is and what they specialize in.
[3:08] - Instead of just purchasing a basketball hoop for the driveway, My Backyard Sports makes the design and implementation a full experience.
[4:27] - When starting the business, Michael and his wife have a heavy technology background and were able to leverage technology to work for their core values.
[5:40] - Because of different local qualities, there are a lot of things to consider when designing a permit-friendly design.
[7:55] - Customers do not need a ton of space or need something elaborate. My Backyard Sports is very customer focused.
[9:10] - Michael describes their presentation and customization for memorable experiences for customers and their families.
[11:37] - Michael shares the details of a customized basketball court for a family that became a branding opportunity. All their work tells a story.
[13:14] - “My Backyard Sports” doesn’t just apply to a family’s backyard. They work in the community as well.
[14:52] - With the idea of adding value to communities across the country, My Backyard Sports became a franchise opportunity.
[16:17] - Training is surprisingly basic and franchisees do not need a construction background to do this work.
[17:22] - My Backyard Sports began in New Jersey and has expanded into Texas.
[18:49] - A tradition for My Backyard Sports is for employees to take pictures and videos for social media since their work is so unique.
[20:01] - The Covid-19 pandemic created a continuing trend of working and playing at home.
[21:12] - My Backyard Sports continues to expand and is acknowledged for their rapid growth. Michael shares the goals for 2022 and 2023.
[24:30] - Sports are a great connector for people and Michael shares the core values of My Backyard Sports in the community.
Mentioned in This Episode: My Backyard Sports Website
My Backyard Sports Franchise Site
Expanding in the Franchise Market with Peter Stern of Mr Jeff
New to the US market, Mr Jeff is a laundry service that boasts pick-up and drop-off services all from an app on your phone. While laundry isn’t always an exciting topic, this episode proves that anything can be made easier through tech and impeccable customer service.
Peter Stern is the Managing Director of Mr Jeff in the US. He shares the history of Mr Jeff, the tech background of the company, and why moving into the United States is creating opportunities for franchisees. Expansion is something we all look for when we are developing a growing business and with Mr Jeff’s innovative approach to an undesirable task for busy customers, this market is something to consider as they expand across the United States and 30 other countries.
Key Takeaways: [1:49] - Welcome to the show, Peter! Peter explains that Mr Jeff is a tech based laundry service.
[2:48] - Mr Jeff started out with laundry services, but now there are other branches of the company available on the app, including coffee.
[4:15] - This is a highly fragmented space with the opportunity for a lot of growth. Peter explains how Mr Jeff is the superior choice.
[5:50] - Customer preferences are very important to Mr Jeff and Peter lists some of the factors that are considered for customer TLC.
[6:57] - The history of Mr Jeff began with a few college students in Spain.
[8:02] - In the beginning, the founder approached the business as a tech company.
[9:18] - Mr Jeff sets people up on the way to entrepreneurship.
[10:41] - Peter describes the appeal of former business owners in moving to a Mr Jeff franchise.
[12:09] - At Jeff, they do a great job filling in the gaps to ensure franchisees are prepared.
[12:59] - Although Mr Jeff has a lot of different concepts, each franchise is a separate purchase right now.
[14:25] - There are currently 3 US locations in New York and Florida. It began overseas, but Peter knows that there is a larger market in the US.
[16:20] - Regarding the laundry business, Peter explains the changes he’s seen in the last 20 years.
[18:57] - Peter explains how it worked out to launch Mr Jeff in the US.
[20:29] - In 2022, their goal is to sell 100-200 franchises across the US.
[21:24] - Although it sounds ambitious, Mr Jeff grew by over 2,000 franchises overseas in two years.
[22:20] - Peter shares how Mr Jeff is finding franchise buyers.
[23:14] - The quality of franchise owners is what sets Mr Jeff apart.
[26:22] - There are teams around the world that help support the growth of Mr Jeff.
Mentioned in This Episode: Mr Jeff Website
Mr Jeff Franchise Website
Keeping it Simple at Pancheros with Joe Gale
Franchising seems complicated, but in reality it is very simple. Simple doesn’t always mean easy, however, and that’s where choosing the right brand for you is important. Today’s guest is Joe Gale, Director of Franchise Development with Pancheros Mexican Grill. Pancheros was founded by Rodney Anderson in 1992 as a single restaurant in Iowa City. Now, as they celebrate their 30th birthday, the company also celebrates moving closer to their goal of opening 100 locations.
In this episode, Joe shares his extensive background with other brands and why Pancheros stands out among the rest. Through the years, Joe has seen franchising done the right way and the wrong way and with his guidance, we learn that it doesn’t have to be complicated. Pancheros has simple systems in place to find the right franchisees, training them to be successful, and making sure each location has the support they need to thrive. So listen on to find out more about the brand and how keeping things simple is the key to growth.
Key Takeaways: [1:52] - Joe shares his background and how he got involved with the Pancheros brand.
[3:05] - Pancheros is a fast-casual restaurant, and Joe describes the customer experience.
[4:17] - Pancheros is one of the first in this type of restaurant and is celebrating their 30th birthday as a company.
[5:27] - The original founder is still 100% involved and invested in the brand.
[6:39] - Initially, the target location for Pancheros was college towns.
[7:53] - What does Pancheros look for when finding the right franchisee?
[9:03] - Franchisees will be fully trained and experience isn’t necessary.
[10:56] - Simple isn’t always easy but it is best. Joe describes Pancheros’ system in guiding franchisees to opening.
[13:02] - Over the years, the company has evolved the menu. Many restaurants have too much on their menu, but Pancheros keeps it simple.
[14:48] - Consistency is important and with a simple menu, it is achievable across multiple locations.
[16:40] - Pancheros is looking for franchisees with a goal of opening 100 quality locations.
[18:01] - It is important to be involved and committed to your community.
[20:15] - Something that sets Pancheros apart is everything is made in-house, including hot sauce and guacamole.
[21:15] - Joe explains the ideal amount of manageable labor for a Pancheros location.
[23:29] - Check out the Pancheros website for franchise information.
Mentioned in This Episode: Pancheros Website
Pancheros Franchising Site
Building a Franchise From the Ground Up with Amy Leclerc
Amy’s career began in New York City, where she spent ten years in the media industry, cutting her teeth at Grey Advertising, which led to selling ads for the fashion magazine, NYLON. After a move to Oregon, Amy made a complete career pivot, following her love of exercise into a 10-year run overseeing franchise sales and business development for the boutique fitness brand barre3. At barre3, Amy was instrumental in building the business, scaling it from a scrappy startup into a cult brand with over 170 franchise locations. Today, you can find Amy leading the charge at Sit Still Kids Salon, an experience-driven franchise she and her business partners founded in 2018. Sit Still is disrupting the kid's hair game through a proven model and turnkey blueprint that positions the company for exciting and sustainable growth.
Key Takeaways: [2:50] - Amy started out as a client of Sit Still Kid Salon and realized it was an opportunity for her.
[4:27] - She built her career by connecting with brands and concepts and listening to how she feels.
[7:01] - Most franchises begin when someone brings the idea to the founder.
[9:49] - Located in Portland, Amy explains that the community embraces local businesses and entrepreneurs which helped the business find success.
[12:23] - Amy helped build up the barre3 franchise and shares why she felt driven to move on to Sit Still.
[14:24] - As a “builder,” Amy loves to take her experiences and apply it to new opportunities.
[16:10] - Building a franchise is simple but is not easy.
[17:03] - When the clientele is easily identifiable, it is easier to create clear branding.
[18:22] - In this case, Amy clicked immediately with the founder of Sit Still, but sometimes founders may be hesitant.
[21:27] - It is really important that the founder be involved in franchising.
[23:09] - By leaning into the data, Amy knew there was a need for nationwide locations of Sit Still.
[26:47] - Amy describes the customer experience at Sit Still Kids Salon and what makes it special.
[29:47] - Each appointment’s time allotment is used fully for a memorable experience.
[33:01] - Sit Still takes their commitment to being a consistent person in a child’s life very seriously.
[35:24] - What type of operators are Sit Still Kids Salon looking for as franchisees?
[37:51] - Location is important to think about. Sit Still generally operates best in suburban areas.
[39:04] - Data drives decisions.
[40:13] - From a growth perspective, Sit Still has 14 locations spoken for and more coming in the next year.
[42:15] - Amy shares ways that Sit Still keeps clients coming back by maintaining value and safety.
[45:40] - Growing as fast as possible should not be the goal. Find the initial good franchisees and grow from within.
Mentioned in This Episode: Sit Still Kids Website
Sit Still Kids Salon on Instagram
Amy Leclerc on Instagram
Hundreds of podcasts with industry leaders covering all topics related to franchising. Each episode is packed with useful business information and creative nuggets. Useful information even if you don’t franchise today.
A Must-Listen for Prospective Franchise Owners
For anyone who's looking for great tips and a clear understanding about getting into franchising, turn to this podcast. I find that I always walk away with new franchising insights after listening to an episode of this show. You won’t be disappointed with the knowledge, insights, and guests on this show! Josh truly knows his stuff.
Terrific resource for franchise business owners and anyone in the space. Great topics and guests!