33 episodes

Welcome to the Frazzled to Focused Podcast.


This is the podcast for service-based business owners looking to move away from overwhelm in your online business and toward the fun and freedom that clear strategy and scaling provide.


If you find yourself wondering where things went wrong with your business [#thisisntfunanymore] while trying to figure out where you want to grow to, then you're in the right place.


Listen in each week as I share quick and tangible strategies to take your business from Frazzled to Focused, coach female entrepreneurs, and dig deep in behind-the-scenes scenarios from multi-six and seven figure businesses. Let’s make scaling fun again!

Frazzled to Focused Podcast Amy Lockrin

    • Education
    • 5.0 • 20 Ratings

Welcome to the Frazzled to Focused Podcast.


This is the podcast for service-based business owners looking to move away from overwhelm in your online business and toward the fun and freedom that clear strategy and scaling provide.


If you find yourself wondering where things went wrong with your business [#thisisntfunanymore] while trying to figure out where you want to grow to, then you're in the right place.


Listen in each week as I share quick and tangible strategies to take your business from Frazzled to Focused, coach female entrepreneurs, and dig deep in behind-the-scenes scenarios from multi-six and seven figure businesses. Let’s make scaling fun again!

    How to Prep Your Business for Summer: Part One

    How to Prep Your Business for Summer: Part One

    Summer is RIGHT around the corner. Are you ready for it!? If your answer is, “YES, Amy…I’m so pumped!”, I have a follow-up question: Is your business ready for it!? As service-based business owners, this is the question we need to be asking ourselves. 
     
    As excited as many of us get about summer, we need to put plans into place and ask ourselves some serious questions to prepare our businesses for the potential “Summer Slump,” or on the flipside, to get ready for a season of growth and focus. Which are you planning for this summer? If you aren’t sure, you need to listen to this episode!
     
    I’m sharing my thoughts and personal tips to figure everything out. Once you’ve mapped everything out, make sure to tune back in for the next episode where I will talk about growth and marketing over the summer. You don’t want to miss it!
     
    In this episode:
     
    [06:15] The first thing to do is look at your calendar–when does it start for you personally?
    [08:10] Get a paper calendar to map it all out.
    [10:38] Overlap your personal and business calendars and make sure they work. 
    [11:22] Pull up data from a previous year and look for trends.
    [12:45] Outline the ideal combination of work and business.
     
    Connect with Amy:  Amy’s Website
    Amy on Instagram
    Amy on Facebook
    Book a Voxer Coaching Day with Amy!

    • 17 min
    3 Things Every Service Provider Needs to Look for in a New Client

    3 Things Every Service Provider Needs to Look for in a New Client

    It can be difficult to find new clients that are a perfect match for you. We are not all meant to work with every single person we encounter, and some people just aren’t a good fit. 
     
    In this episode, I’m sharing my top three red flags that can come up when meeting with potential clients. It’s the kind of information I wish I had when I was navigating my way through the early days of my business. I’m also giving a piece of advice regarding the first 30 days that can get you out of a potential long-haul mess.
     
    Listen and then find me on Instagram @amylockrin and let me know what you think. Which flag have you seen most often when meeting with potential clients? Do you have a hard time determining if someone will be a good fit? I want to hear from you!
    In this episode:  
    [06:02] What is the first thing to identify when you're choosing whether or not to offer a service/proposal to a new client?
    [06:51] What is a growth mindset?
    [09:04] Look for someone who will identify and recognize that you are an expert. 
    [11:29] Only bring on clients who are experts in what they sell.
    [14:20] Ask, "Why do you need me?"
    [15:56] I discuss my 30-day new client policy.



    Connect with Amy:  Amy’s Website
    Amy on Instagram
    Amy on Facebook
    Book a Voxer Coaching Day with Amy!

    • 18 min
    What You Need to Know About Your Business Finances with Nicole Chapman

    What You Need to Know About Your Business Finances with Nicole Chapman

    Finances. Accounting. Taxes. Do these words give you a pit in your stomach or a feeling in your chest that you just can’t describe? If the answer is, “Yes, Amy. I like making money, but dealing with it terrifies me,” you’re in the right place. 



    In this episode, I am chatting with Nicole Chapman of Fusion Profits, a serial entrepreneur turned profit strategist who has made it her mission to make sure business owners can actually pay themselves and turn a profit. Would you believe that many business owners don’t even actually pay themselves any money!? It doesn't have to be this way.



    Nicole and I are talking about all things money, from the dreaded taxes to tips for actually staying involved in your business finances versus turning a blind eye to all of it. Keeping track of everything can certainly be confusing and frustrating, but Nicole is offering her tips to make things just a little bit easier. 



    Whether you’re a new service-based business owner or you’ve been doing this forever but still can’t stand the money part of the business, this episode is for you. Tune in for a straight-forward discussion about how to make this part of your business less stressful so you can focus on growing and moving your business forward!
    In this episode: [05:02] Nicole introduces herself.
    [07:34] The #1 thing a business owner should know about her finances
    [10:45] Nicole’s top recommendation for a business owner
    [14:54] We talk about taxes.
    [19:04] What does Nicole see in businesses that bothers her?
    [20:52] Tips for business owners to stay involved in their finances.
    [24:03] Nicole recommends setting up auto-draw for payments.
    [26:47] Where do service-based businesses spend the most money in expenses?
    [33:24] Nicole's piece of advice for business owners to take control of their finances




    Links & Resources:  Resources:  Profit First
    The 5-Second Rule
     
    Connect with Nicole: Fusion Profits
    Facebook
    Email: nicolechapman@fusionprofits.com
     
    Connect with Amy:  Amy’s Website
    Amy on Instagram
    Amy on Facebook
    Book a Voxer Coaching Day with Amy!

    • 37 min
    How to Fire a Client

    How to Fire a Client

    As human beings, we want every relationship in life to be beautiful and perfect from start to finish, but we know this is not always how things happen. As service providers, we never want to think that we’ll have to fire a client, but unfortunately, we sometimes do. Most service based business owners do not take the time to learn about parting ways with a client because we hope we never have to do it, but being able to fire a client is a skill in line with closing a sales call. 



    If you’re gut-checking yourself and thinking, “Is it time to move on?”...chances are that the answer is, “Yes.” There is a right way to do this and a wrong way. In this episode, I am talking about how to let go of a client gracefully so that you can leave the relationship with mutual respect. 



    Listen for my advice on how to communicate with the client, the ideal timeframe to give and what to do with that time, and how to ask for a referral to share with future clients. This is one of those episodes with information that you hope you’ll never need but most likely will. It may seem terrifying to have to let your client go, but if you utilize these tips and keep your business goals and vision in mind, you’ll be just fine. You’ve got this!
     
    In this episode:  
    [05:06] Determine if you should let the client go. 
    [06:30] Do you dread the work?
    [08:16] Have you hit a point where you're upleveling?
    [10:32] Always feel confident in managing up. 
    [11:30] How will you communicate your intentions with the client?
    [12:47] The 30 day timeframe plan.
    [16:00] Hot Tip: Ask for a recorded testimonial.
    [18:30] Offer to find a replacement if you have the time. 



    Connect with Amy:  Amy’s Website
    Amy on Instagram
    Amy on Facebook
    Book a Voxer Coaching Day with Amy!

    • 22 min
    Instagram and LinkedIn: Posting and Engagement Strategies for Increasing Visibility Plus Using Hashtags Consistently

    Instagram and LinkedIn: Posting and Engagement Strategies for Increasing Visibility Plus Using Hashtags Consistently

    We all know that social media is one of the most important pieces of a marketing plan when running your own business, but it can also be one of the most confusing pieces. It feels like there is a secrecy around hashtags and strategy that can be difficult to navigate. 
     
    In this episode, Valentina Escobar-Gonzalez, MBA, founder of Beyond Engagement – Social Media Solutions, is discussing alllllllll things Instagram and LinkedIn. We're talking about everything--hashtags, geotagging, newsfeed vs. stories, reels, engagement.....the list goes on and on. 
     
    Listen for TONS of information and several helpful tips from Valentina that you can implement immediately to connect and engage with a growing audience on social media (Hint: One involves some non-creepy stalking that will put you at the forefront of your clients' minds). Intrigued? Just push play!
     
    In this episode: [05:18] What drew Valentina to the social media business world?
    [06:55] We start talking about Instagram.
    [09:20] Does hashtag order or location matter?
    [12:05] A tip from Valentina to increase IG engagement. 
    [12:37] Valentina's thoughts on reels. 
    [14:48] Valentina begins giving her LinkedIn tips. 
    [18:33] How often should you post on LinkedIn?
    [22:44] Valentina discusses her favorite social media platform. 
    [23:50] A secret way to engage with your current and potential clients. 
    [27:21] Valentina's top social media tip for growing your business.



    For more specifics and reference links for Valentina’s sources, you can find her at:::
    Links & Resources:  Resources:  Instagram
    LinkedIn
    For more specifics and reference links for Valentina’s resources, you can find her at: Beyond Engagement
    LinkedIn | Instagram | Facebook | Twitter
    Email: mvalentinaescobar@gmail.com
     
    Connect with Amy:  Amy’s Website
    Amy on Instagram
    Amy on Facebook
     

    • 29 min
    How to Create a Service Business Without Burnout with Annie Young

    How to Create a Service Business Without Burnout with Annie Young

    When you’re just getting started in your service-based business, things can certainly be overwhelming to say the least. The to-do list seems like it never stops and your schedule can feel completely unmanageable. You started this business to gain freedom in your life, but you feel more burdened than ever. 
     
    If this is your experience so far in your online business journey, today’s episode will resonate with you. If you’re just getting started, you need to listen to get things going in the right direction from the start. 
     
    I am talking with Annie Young, founder and owner of The Consulting Reserve. She is a Project Management Professional (PMP), a certified Director of Operations (DOO), a mom to two sticky-handed boys, a three-time All American, and a continuous world traveler. 
     
    We’re talking about Annie’s corporate background and how she started off at a humongous company and downscaled every time she changed jobs. From there, we talk about the ins and outs of managing your client-base, your time, and Annie’s personal tip for avoiding burnout when starting your own online business. 
     
    Listen to this episode for honest advice on the best way to get a service-based online business started without completely wearing yourself out. We are excited to share our stories with you!
    In this episode: [04:28] Annie shares her background.
    [08:31] Annie discusses what made her decide to go into business for herself. 
    [11:37] How did Annie determine what kind of clients she wanted to work with?
    [13:36] Amy explains how your business growth can be hindered by not being niched.
    [17:19] Amy talks about the importance of having a retainer client when you have a new service-based business.
    [21:10] What surprised Annie most about starting an online business.
    [22:48] Annie's favorite part of running her own business.
    [26:00] You always want to know that your business and your income is protected.
    [29:40] Annie's advice for someone getting started with their online business.



    Links & Resources:  Resources:  Director of Operations Certification Training
    Girl Friday 
    Amy’s previous podcast episode, “How to Start an Online Business”
     
    Connect with Annie: The Consulting Reserve
    Services
    LinkedIn | TCR LinkedIn | Facebook
    Email: annie@theconsultingreserve.com
     
    Connect with Amy:  Amy’s Website
    Amy on Instagram
    Amy on Facebook
     

    • 31 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

kwells1418 ,

Yas!!

I love every single episode!! Such valuable information and advice for making your business work for you!!

Dpippen ,

🎉🎉🎉

So much wisdom in one host and a curator of fabulous guests!! I love gleaning so many great business tips!

Valentina - Beyond Engagement ,

Action packed & fun to listen to

Amy’s tips are simple but super ground breaking. Wish I would have discovered her earlier in my business years. I really enjoy hearing her stories and I learn best through them but it feels like she is a friend talking to you.

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