Freddie Bacon Part 2 | Snowboard Academy Growth & Why Technology Could Be The Key To Increasing Ski Resort Revenues The Negotiation

This episode of The Negotiation is a continuation of our conversation with Freddie Bacon, Director of Sport Development at Axis Leisure Management. In this, the second half of our conversation, we turn our attention to the work Freddie is doing with Burton Snowboards to create a network of snowboard academies across China; how technology is being used to improve and scale snowboarding in China; the rise of 4 season attractions augmenting the revenue for the ski hills in China; and lastly we have a discussion around the lead-up to the 2022 Winter Olympics is shaping the snow sports world in China. Enjoy!