23 min

Fresh Takes: Cash Flow, Spending Discipline, Profits and People Strategic Finance Lab

    • Business

Timely insights on liquidity and how finance can add value to the business from Chris Ortega of Fresh FP&A.

“Profits are a dream but cash is a reality.” That’s among the timely, on-target insights aimed at CFOs, treasurers and other finance executives in this episode of NeuGroup’s Strategic Finance Lab podcast.

It’s delivered by Chris Ortega, the CEO of Fresh FP&A, a consultancy focused on finance transformation that provides businesses with fractional CFO, FP&A and finance support. Mr. Ortega’s insights are grounded in his extensive background in accounting, audit, FP&A and finance leadership at high-growth companies.


In an interview with NeuGroup’s Nilly Essaides, he makes clear and compelling the need for finance teams to adjust to volatile capital markets and a shifting economic landscape by building paths to cash flow sustainability and optimizing working capital management. It’s all about liquidity.
Equally critical for finance leaders: partnering with business units and providing value amid rising inflation, higher interest rates and the likelihood of recession.

And as you’ll hear, Chris Ortega is passionate about urging finance leaders to put “people before the profits,” in part by taking a hard look at what they spend— on technology and consultants for starters—before reflexively turning to head count reductions. “At the end of all your analysis,” he says, “there’s a human element involved.

Timely insights on liquidity and how finance can add value to the business from Chris Ortega of Fresh FP&A.

“Profits are a dream but cash is a reality.” That’s among the timely, on-target insights aimed at CFOs, treasurers and other finance executives in this episode of NeuGroup’s Strategic Finance Lab podcast.

It’s delivered by Chris Ortega, the CEO of Fresh FP&A, a consultancy focused on finance transformation that provides businesses with fractional CFO, FP&A and finance support. Mr. Ortega’s insights are grounded in his extensive background in accounting, audit, FP&A and finance leadership at high-growth companies.


In an interview with NeuGroup’s Nilly Essaides, he makes clear and compelling the need for finance teams to adjust to volatile capital markets and a shifting economic landscape by building paths to cash flow sustainability and optimizing working capital management. It’s all about liquidity.
Equally critical for finance leaders: partnering with business units and providing value amid rising inflation, higher interest rates and the likelihood of recession.

And as you’ll hear, Chris Ortega is passionate about urging finance leaders to put “people before the profits,” in part by taking a hard look at what they spend— on technology and consultants for starters—before reflexively turning to head count reductions. “At the end of all your analysis,” he says, “there’s a human element involved.

23 min

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