Friends With Business Benefits hosted by Charlie Swift and Franky Shanahan is a podcast for creatives who crave connection, understanding and support.
Hello, we are Charlie and Franky, two self-employed business owners living in Bristol in the south-west of England. Franky runs a copywriting business called Love Audrey, helping brands and creative businesses find their voice and tell their story online. As a business mentor, Charlie helps clients find clarity and confidence in their creative work.
For the last 18 months, we’ve been meeting for regular co-mentoring sessions. Working for yourself can be lonely at times, but through our monthly meetups, we’ve found the support and accountability we were craving in our working lives.
Through our podcast, we hope to continue these conversations, share what we’re learning and also learn from you, our listeners.
What would your business look like if Instagram disappeared?
We love Instagram, but are we guilty of putting all our eggs in one basket when it comes to marketing? This week, we explore what our businesses might look like if Instagram disappeared and ask whether we’re giving it more focus than it deserves.
Intention Setting for Creative Business Owners
In this chatty episode, we’re delving into intentional living and how intention setting can benefit creative business owners.
Charlie takes us through some practices for becoming more intentional in our work and life. We discuss seasons in business and why it’s so important to set goals and intentions that align with the season you’re currently in.
How to Create a Seamless, On-Brand Customer Experience
Drawing on knowledge gained from over decade spent working in retail, Franky chats all things customer service and shares how she applies many of the same principles in her online business. As well as discussing why it’s so important to create an intentional, positive customer journey or experience, we dive into different approaches and methods to help you shape yours.
Some Thoughts on Dropping Balls
We’re discussing the difference between dropping balls and intentionally placing them down. As well as sharing ways to strip things back in business and life to survive the current lockdown, we talk about tapping into your support network during tough times. We also ponder what becomes of our business goals and dreams when circumstances beyond our control are forcing us to put things on hold.
How to Write an Engaging About Page
Professional Copywriter Franky covers why an About Page is so important and shares her advice to help you fill yours with engaging copy. And before you ask, yes, people will read it!
The episode includes:
Why there’s no one-size fits all approach to creating copy.
The importance of telling a story.
Creative ways to showcase your personality and build a connection with potential clients.
Why readability is more important than overall word count.
Lots more tips and advice!
2020 reflections, 2021 intentions
It’s time for our annual reflection as we say goodbye to another year. In a year that has of course been overshadowed by a global pandemic, we’re discussing our highs and lows in business during 2020.
We’re discussing what worked well for us, struggles we faced, what they taught us and the habits that help get us through the tough times. We also chat about our words of the year and share our “Big sexy goals” for 2021.