From Agency to Esports: Building Two Businesses That Fuel Each Other

Building one business is challenging enough. Building two that look very different on the outside is a completely different approach. In this episode, Russel Dubree sits down with Sam Kulikov, Partner at Social Apex Media, to explore how an agency and an esports organization evolved together, creating new opportunities for innovation, stronger culture, and better marketing.

Inside this episode:

•  Why launching an esports organization made Social Apex Media a better agency 
•  How hiring specialists instead of generalists improved team performance 
•  The role of character, trust, and communication in building a strong culture 
•  Why creating your own "marketing laboratory" leads to better client work 
•  Lessons from leading two businesses that continuously fuel one another