From Bands to Brands | Jeremy Perez-Cruz - Creative Director No Set Path

Jeremy Perez-Cruz is a brand, marketing, strategy and creative leader based in Brooklyn, New York.
Jeremy has spent 20 years building and growing brands that have brought together the physical and digital in ways that have transformed how we define “the real world.”
In his work for some of the world’s largest and most beloved brands, he’s led creative at The New York Times, served as VP of Creative at Skillshare, VP of Brand at Buzzfeed, Head of Brand Marketing at Uber, Senior Design Manager of Global Beverage at Pepsico and Founder of Etsy’s Global Brand Studio.
Today, Jeremy leads Parts Per Million, a brand-focused creative and strategic studio specializing in five-day innovation sprints and anchored in a philosophy of curiosity, collaboration, empathy and play.
Obsessed with light, color, and the sincerity of candid moments, Jeremy’s photography is deeply observational and emotive. His @sleepingplanes instagram account captures spontaneous, honest moments of meaning in everyday life in New York City. Jeremy’s images represent a human instant, glimpsing the world at a singular time, and reflect a collaborative connection between an artist, their subject, and the audience.
EPISODE LINKS:Parts Per Million: ppm.nycBrand Portfolio: jpc.nycPhotography: sleepingplanes.comInstagram: @sleepingplanesEverything else: Linktr.ee
MORE ABOUT “NO SET PATH” Website: nosetpath.com Instagram: instagram.com/nosetpath YouTube: youtube.com/@nosetpath
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