From Banker to Basement to Business Owner - Simply Design Group

Company: Simply Design Group
Owners: David Nordyke
Year Started: 2003
Employees: 1-10 (Emerging)

How One Steady Move Built a 20-Year Agency
What if slow and steady really did win the race? In this episode, David Nordyke of Simply Design Group shares how building a values-driven, relationship-first agency gave him the freedom to scale without the stress. From keeping his very first client for over 15 years to surviving a coffee shop detour, David’s story shows that success doesn’t always require big pivots, just consistent purpose.

Inside this episode:

• Why consistency may be the most underrated growth strategy
• The hard lessons from buying a second business too soon
• How imposter syndrome pushed David to define his niche
• What it really takes to create a lifestyle business (the honest version)
• One simple mindset shift that helped him build client trust for the long haul