From Brand New Agent To Running A National Sales and RE Coaching Company with Susanna Medrano The Freedom Chasers Podcast

Welcome, fellow adventurers of the real estate realm! Today, I have an extraordinary tale to share with you—a story of transformation, tenacity, and triumph in the unpredictable world of property dealings. So, grab your favorite beverage, sit back, and join me on this captivating journey as we unravel the secret behind Susanna's rapid rise in the real estate industry. Get ready to discover how she conquered objections, closed deals, and achieved extraordinary results, all while leaving an indelible mark on the captivating landscape of this field.
Imagine a world where dreams collide and unexpected opportunities arise. In the heart of Susanna Medrano, a young and ambitious student pursuing government and Mexican American studies, an adventure awaited. Little did she know, her life was about to take an exciting turn. One fateful day, a close friend and the president of Waters International Realty, Bradley Pounds, recognized something remarkable in Susanna. He saw the fire in her eyes and offered her a role in the real estate world—a proposition she simply couldn't resist.
Susanna's odyssey began in 2013, when she embarked on her journey with Waters International Realty as a buyer agent. Armed with determination and an insatiable thirst for knowledge, she honed her fundamental skills: prospecting, overcoming objections, and sealing the deal. In her very first year, Susanna weaved her magic, guiding 45 families to their dream homes and amassing an impressive $12 million in property sales. Talk about hitting the ground running!
As Susanna's prowess grew, her colleagues and peers couldn't help but take notice. Agents from every corner sought her guidance, eagerly following in her footsteps. Recognizing her natural leadership abilities, Waters International Realty tapped her to train other agents, catapulting her into the role of director of sales for the brokerage. Challenges awaited her in this new chapter—learning to detach from outcomes, engaging in difficult conversations, and shaping a legacy as a true leader. However, Susana thrived, embracing every opportunity to shape the future of her team.
After four years of leading the charge at Waters International Realty, Susanna embarked on a new adventure—a journey that would take her beyond borders and onto a national stage. Stepping into the role of a national sales and leadership coach, she oversaw offices not just in Austin but in various locations across the country. Susanna's influence and expertise continued to ripple through the real estate industry, inspiring agents far and wide to reach new heights.
Ah, the secret sauce behind Susanna's resounding success—75% of it lies in the unparalleled model provided by Waters International Realty. This unique model empowers agents to grow and progress within their careers at their own pace. Starting as buyer agents, they master the art of lead generation and establish their expertise. Once a certain level of transactions is achieved, agents have the freedom to cross-train into the listing side. Whether their heart lies in buying or listing, this model unleashes the power for agents to choose their own path to success and happiness.
Lead flow—the lifeblood of any real estate endeavor—pulses through the veins of Waters International Realty. Susanna vividly recalls the vibrant atmosphere within the brokerage, where a resounding gong reverberates each time an appointment is set. Music, ranging from the soulful melodies of country to the infectious beats of rap, fills the air, creating a vivacious and pulsating workplace. The brokerage recognizes that making countless phone calls can be a formidable task, and so, they infuse the work environment with joy and exuberance, ensuring agents thrive in an atmosphere that is both productive and enjoyable.
Culture and hiring practices—the bedrock of any organization's success—are fundamental cornerstones at Waters International Realty. Susanna...