From Bud Light & Frito Lay to Marketing Director: Charlotte Hatterick’s Playbook

This week on SMU Stories, we sat down with Charlotte Hatterick, the Marketing Director at EIGHT Elite Light Beer. She is a proud SMU alum of the Meadows School of the Arts and the Dedman College of Humanities and Sciences.

In this episode, Charlotte talks about her journey from a student at St. Margaret’s Episcopal School in Southern California to finding a second home on the Hilltop. She shares how her corporate communications major and sociology minor provided the foundational building blocks for a successful career in the advertising and marketing industry. Charlotte discusses her experience working with major brands like Bud Light and Frito Lay before joining the founding team at EIGHT. She explains the process of launching a super-premium light beer alongside Troy Aikman and how it was purpose-built for today’s health-conscious light beer drinker. Charlotte also offers valuable advice for young professionals on the importance of agency experience and the value of a well-rounded, 360-degree perspective in the modern marketing landscape.

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