34 min
From Burnout and Addiction to Entrepreneurship SheVentures
-
- Entrepreneurship
Drinking in public can be awkward when you choose not to consume alcoholic beverages — for whatever reason. Becca Gardner, however, is paving the way to diminish this stigma.
Gardner is the founder and CEO of NKD LDY, an innovative company specializing in non-alcoholic spirits and beverages. The mission of NKD LDY is to ensure that delicious non-alcoholic mocktails are available along with wine and spirits. Gardner’s personal experience stems from embracing sobriety after years of working in a high-profile and high-pressure NYC strategy consulting role. She pivoted both career and location and embarked on her purpose-driven business.
Garner hopes NKD LDY will normalize the choice to consume high-quality non-alcoholic drinks. Founded in Gardner’s home state of Kentucky, NKD LDY uses actual distilled spirits as the base of its products. Once the alcoholic portion of these spirits has been gently removed, customers are able to enjoy aromatic and tasteful alternatives to whiskey, gin, and tequila.
Listen to Gardner discuss her experience with alcoholism and how she founded ALT Distilling, a venture-backed mission-based startup that creates non-alcoholic spirits under the brand NKD LDY, on this episode of SheVentures.
2:00 Gardner opens up about when she knew she had crossed the line into addiction — and how embracing sobriety led to a career pivot.
7:00 Gardner’s “aha” moment with non-alcoholic drinks
9:35 How did Gardner translate a business idea she first identified while in the U.K. and apply it to the U.S.?
11:00 Gardner discusses the process of creating non-alcoholic beverages.
17:00 Curious about the NKD LDY product line?
18:10 Gardner discusses her success in raising venture capital.
21:40 How did Gardner create a board for NKD LDY?
26:20 Gardner shares her biggest surprise as a CEO.
30:20 Tips for women considering personal or professional pivots
Drinking in public can be awkward when you choose not to consume alcoholic beverages — for whatever reason. Becca Gardner, however, is paving the way to diminish this stigma.
Gardner is the founder and CEO of NKD LDY, an innovative company specializing in non-alcoholic spirits and beverages. The mission of NKD LDY is to ensure that delicious non-alcoholic mocktails are available along with wine and spirits. Gardner’s personal experience stems from embracing sobriety after years of working in a high-profile and high-pressure NYC strategy consulting role. She pivoted both career and location and embarked on her purpose-driven business.
Garner hopes NKD LDY will normalize the choice to consume high-quality non-alcoholic drinks. Founded in Gardner’s home state of Kentucky, NKD LDY uses actual distilled spirits as the base of its products. Once the alcoholic portion of these spirits has been gently removed, customers are able to enjoy aromatic and tasteful alternatives to whiskey, gin, and tequila.
Listen to Gardner discuss her experience with alcoholism and how she founded ALT Distilling, a venture-backed mission-based startup that creates non-alcoholic spirits under the brand NKD LDY, on this episode of SheVentures.
2:00 Gardner opens up about when she knew she had crossed the line into addiction — and how embracing sobriety led to a career pivot.
7:00 Gardner’s “aha” moment with non-alcoholic drinks
9:35 How did Gardner translate a business idea she first identified while in the U.K. and apply it to the U.S.?
11:00 Gardner discusses the process of creating non-alcoholic beverages.
17:00 Curious about the NKD LDY product line?
18:10 Gardner discusses her success in raising venture capital.
21:40 How did Gardner create a board for NKD LDY?
26:20 Gardner shares her biggest surprise as a CEO.
30:20 Tips for women considering personal or professional pivots
34 min