AI-Driven Marketer: Master AI Marketing To Stand Out In 2026

Dan Sanchez
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I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

  1. The Simple Social Strategy That Quietly Builds Authority

    -14 Ч

    The Simple Social Strategy That Quietly Builds Authority

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire unpack what it really takes to become an authority on social media in today’s chaotic content landscape. They break down the popular but vague "document, don't create" strategy and reshape it into something far more actionable: "learning in the light." Whether you're starting your thought leadership journey or rebooting it, they map out exactly how to build credibility by being a visible, humble learner. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nTimestamps 00:00 - Why Gary Vee's "document" advice misses the mark 01:44 - The evolution of social media from quotes to "interest media" 03:51 - What still works: authenticity and storytelling 04:22 - How to choose what to post: be helpful, not vague 06:10 - The power of asking questions vs. giving advice 09:09 - Vulnerability vs. oversharing: where to draw the line 13:06 - Why optimism is essential for authority 14:29 - Fit2Fat2Fit and the "journey to mastery" model 16:08 - Should you share failures too? Yes, with the right frame 19:19 - The post formula: Why > What > How > Question 21:22 - Team Quantity: post more to get better 23:17 - Don’t just post, comment: LinkedIn/X engagement hacks 28:42 - Comments are content too: the hidden benefit 29:41 - Avoiding burnout: the 90-day sprint method 31:25 - Building your idea flywheel 33:53 - Sharing wins without sounding like a bragger 36:08 - The next step: from expert to contributor

    37 мин.
  2. The Practical Path to Authority: How Real Experts Earn Influence

    -1 ДН.

    The Practical Path to Authority: How Real Experts Earn Influence

    Should you start a podcast? Find out: https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez unveils his "30-30-30" blueprint for becoming a thought leader. If you've ever wondered how to actually grow your authority in a niche without spending years doing it, this episode breaks it down into a simple (not necessarily easy) system: read 30 books, interview 30 experts, and publish 30 content pieces on a single topic. Dan and co-host Ken Freire talk through the step-by-step approach and why it works so well, especially for marketers looking to stand out. My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: ChatGPT Deep Research Mode – https://chat.openai.com/ AIDrivenMarketer.com/pod Assessment – https://aidrivenmarketer.com/pod Google Alphabet Soup Keyword Method – https://www.google.com/ Reddit – https://www.reddit.com/ Quora – https://www.quora.com/Timestamps: 00:00 – Why everyone secretly wants to be a thought leader 01:55 – The case for becoming a student before becoming a teacher 03:00 – What is the 30-30-30 plan? 04:30 – How to pick a niche topic (and why it matters) 05:48 – Why reading all the books is the first step 07:26 – How Dan accidentally became an authority using this method 10:00 – Alternatives to reading (and why books still matter most) 14:00 – Skimming smarter: how to speed up your book intake 16:30 – What to do if you don’t like reading 18:00 – What counts as a "niche"? Defining the right scope 19:22 – Sequencing: reading, interviews, then content 20:00 – Why interviews are key to deepening expertise 21:43 – The low bar of becoming an expert (and why few people reach it) 25:15 – When to start sharing: Day 1 27:00 – Should you podcast or write? (Pick your medium) 28:46 – How to interview without starting

    45 мин.
  3. Be a Student If You Want to Lead (Even If You're Already an Expert)

    -2 ДН.

    Be a Student If You Want to Lead (Even If You're Already an Expert)

    Is a podcast right for you? Take the assessment to find out: https://aidrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire take a skeptical look at how authority is claimed (and faked) online in 2025. In a world where everyone seems to be positioning themselves as a thought leader, Dan presents a counterintuitive approach to standing out: embrace the role of the student. Through stories from his own career and examples like Michael Hyatt, Dan unpacks how publicly learning out loud builds more trust and real authority than posturing ever could. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Michael Hyatt - https://michaelhyatt.com/ Sweetfish Media - https://sweetfishmedia.com/Timestamps 00:00 - The Rise of SkepticismDan and Ken talk about how the rise of AI and personal branding has made everyone skeptical of authority online. 02:25 - Becoming a Thought Leader in a Noisy WorldDan introduces the challenge: how do you build real authority when everyone is making expert claims? 03:30 - The Counterintuitive Solution: Be a StudentWhy adopting the posture of a student is more trustworthy and effective than calling yourself an expert. 05:00 - Dan's Origin Story with Account-Based MarketingHow Dan became an authority in a space he knew nothing about by documenting his learning journey. 07:24 - Learning Out Loud Builds TrustThe invisible transition: from curious student to trusted authority, without ever making a bold claim. 10:08 - The Danger of Faking ExpertiseKen shares a story of spotting a faker on LinkedIn and why people crave authenticity. 11:51 - The Psychology Behind Student PositioningDan explains how humility disarms skepticism and invites trust. 14:36 - The Never-Ending Student MindsetWhy you never need to graduate from student mode, even when the world starts calling you the expert. 15:08 - Michael Hyatt: The Model StudentKen highlights how Michael Hyatt keeps reinventing himself by always learning first and teaching second. 17:40 - What's Next: 30-30-30 and Learning in the LightDan previews practical strategies to apply this approach and become a student in public.Ready for me to move on to the next step and write title options?

    19 мин.
  4. As Chaos Grows Learn to Lead Through the Noise

    -3 ДН.

    As Chaos Grows Learn to Lead Through the Noise

    In this AI marketing podcast episode, Dan Sanchez and Ken Freire tackle the often cringe-inducing but crucial topic of thought leadership in the age of AI. They explore why the term gets a bad rap, how to redefine it with authenticity, and why standing out is more important now than ever in a sea of AI-generated, commodity content. They map out a practical path from professional to authority and argue that the world desperately needs more people willing to bring clarity, not confusion. My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: Homo Deus by Yuval Noah Harari - https://www.ynharari.com/book/homo-deus/Timestamps: 00:00 – Why thought leadership is awkward but necessary 01:00 – Defining authentic authority in the age of AI 03:00 – Why you can’t call yourself a thought leader 04:00 – Redefining thought leadership as deliberate influence 06:30 – Is there even room for more thought leaders? 08:00 – Why clarity is the antidote to content overload 10:00 – How Hormozi simplifies marketing for real impact 13:00 – The real path: from professional to expert to contributor to authority 18:00 – Why positioning as a student builds stronger authority

    19 мин.
  5. The Secret AI Power Hiding Inside Google Sheets

    -4 ДН.

    The Secret AI Power Hiding Inside Google Sheets

    In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the latest AI-powered capabilities in Google Sheets and how they're revolutionizing everyday marketing workflows. From automated spreadsheet completion to real-time data analysis and reporting, Dan shares specific examples of how Gemini is saving hours of work and turning spreadsheets into smart, dynamic tools. Whether you're managing content calendars or analyzing survey responses, this episode reveals how AI is transforming how marketers use spreadsheets. My Favorite AI Tools: Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned: Google Sheets Gemini AI - https://workspace.google.com/blog/product-announcements/duet-ai-in-google-sheets Clay (for AI data enrichment) - https://www.clay.com/ Gamma (AI-powered presentation tool) - https://gamma.app/ Turning your podcast into social posts: https://smack.fmTimestamps: 00:00 - Do you love spreadsheets? The kind of marketer that says a lot 02:00 - AI in Google Sheets is finally a real workflow enhancer 04:30 - Dan shares how Gemini filled in an entire Bible study worksheet 06:30 - When Gemini hallucinates: where AI in Sheets still falls short 08:15 - Use Gemini as a cell-level formula to categorize qualitative survey data 11:30 - Reporting magic: Gemini pulls podcast view data from multiple tabs and summarizes it 14:30 - The future of automating social media analytics with AI + Chrome 17:30 - Why High Level's fixed pricing and Google Sheets integration is a game-changer 21:00 - Turning podcast episodes into book chapters using Gemini 27:00 - Emotional processing and marriage fights: a surprising use case for AI 31:00 - Viral post: Claude cuts $195K hospital bill down to $33K 35:00 - Using AI for second opinions on legal and financial documents

    36 мин.
  6. Your Unfair Advantage AI Can't Fake

    -5 ДН.

    Your Unfair Advantage AI Can't Fake

    Should you start a podcast? Take the free assessment:  https://AIdrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down how your personal core values are your greatest unfair advantage in the age of AI. While AI can mimic tone, produce content, and automate tasks, it can never replicate your deep convictions, beliefs, or lived experiences. They walk through a step-by-step roadmap for identifying and clarifying your core values and how to turn them into magnetic forces in your marketing, leadership, and business. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Core Values Word Bank: AI-driven Podcast Fit Assessment - https://AIdrivenmarketer.com/podTimestamps 00:01 – The human edge over AI: core values and lived experience 01:19 – What your "why" really is and why most people lose sight of it 02:32 – Why core values are your differentiator in a sea of AI sameness 05:20 – Ken's journey: discovering and teaching core values 06:53 – What core values are (and aren't) 10:19 – Ken’s 5-part framework: Believe, Become, Build, Belong, Bless 15:05 – Using life stories and reflection to uncover values 19:14 – The "Reality Audit": time, money, energy, and fear as value indicators 23:14 – How to shortcut the process using ChatGPT 26:19 – Final step: aligning and refining your true top 5 core values 30:32 – Core values in marketing: bring them to life with stories 35:29 – 3 key stories every marketer should craft to express values 38:14 – Add the story of transformation to the mix 39:36 – Stories across your content make your values unmistakable 40:46 – Getting help: AI can assist, but humans help discern your truth

    41 мин.
  7. The Age of Artificial Authority (& How to Stand Out In It)

    -6 ДН.

    The Age of Artificial Authority (& How to Stand Out In It)

    In this  AI marketing podcast episode, Dan Sanchez and co-host Ken Freire tackle the rising tide of AI-generated content and its impact on marketers trying to stand out online. With a flood of polished, AI-written posts dominating platforms like LinkedIn, they explore how marketers can preserve authenticity, leverage their human edge, and avoid becoming just another voice in the AI crowd. They share personal anecdotes and practical frameworks for how to lead with real experience, personality, and values in an era of indistinguishable content. My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nTimestamps: 00:00 - Why LinkedIn Feels Flooded with AI Content 01:45 - The Graphic Design Industry's Coming Disruption 04:21 - Coca-Cola’s AI-Generated Commercials 06:18 - Personality as the Differentiator 09:13 - How to Stay Authentic with AI Tools 13:41 - Voice Prompting for More Personal AI Output 15:44 - The Human Edge: Experience Over Imitation 19:24 - Trust and Values in the Buying Journey 22:41 - The Theology of Creativity 24:42 - The Joy of Building with AI (Not Replacing Yourself) 28:20 - Applying Authenticity to Expert Marketing 33:07 - Real Authenticity is Values, Not Emotions 34:33 - Why Defining Your Core Values Is Crucial

    35 мин.
  8. 60% of Jobs Are Exposed to AI (Don't Be In One) #OwnTheShow

    4 НОЯБ.

    60% of Jobs Are Exposed to AI (Don't Be In One) #OwnTheShow

    In this AI marketing podcast episode, Dan Sanchez kicks off a new experimental series titled "Own the Show," joined by co-host Ken Freire. Together, they lay the foundation for what will become a book, starting with the urgent problem it aims to solve: the looming AI-driven job displacement. They unpack the coming shift, citing reports from the IMF and World Economic Forum predicting that over 60% of jobs in advanced economies will be affected by AI. This episode isn’t just about the threat; it’s a rallying call for marketers to embrace AI, reclaim their human edge, and rise as thought leaders to future-proof their careers. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned IMF Job Impact Report - https://www.imf.org/en/Blogs/Articles/2024/01/14/ai-will-transform-the-global-economy-lets-make-sure-it-benefits-humanity?utm_source=chatgpt.com World Economic Forum Job Forecast - https://www.weforum.org/publications/the-future-of-jobs-report-2025/digest/Timestamps 00:00 — The coming AI disruption: 60% of jobs affected 01:00 — Introducing "Own the Show": Turning a podcast into a book 02:00 — The problem: AI replacing, changing, and offsetting jobs 03:30 — Knowledge workers at risk: A marketer’s wake-up call 06:00 — Hope in the WEF report: 7% net job growth 08:00 — Lean business trend: Fewer employees, more automation 10:00 — Rise of the solopreneur and AI as your first hires 14:00 — Becoming AI-driven is no longer optional 16:00 — The Human Edge: What AI will never replace 21:00 — Real relationships & thought leadership in the AI age 24:00 — Why a podcast is the best tool for authority building 28:00 — Final encouragement: Don’t wait, start now

    31 мин.
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I'm just a marketer on a mission to master AI in 2026 by interviewing AI tech founders, AI leaders, and marketing practitioners who are getting great results with AI today.  Let's master this thing together. Follow this show to join me on the journey. #danchez

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