From Concept to Campaign: An Interview with Cheri Lasota

The Abbie & Abby Podcast

In this episode of the Abbie and Abby Podcast, we are joined by the talented book cover designer, Cheri Lasota, for an illuminating discussion on the intricate art of marketing strategies and campaign preparation in the publishing world. As Cheri delves deeper into the nuances of book marketing, she provides practical advice on how authors can effectively prepare for a marketing campaign. From defining target audiences to setting clear objectives and timelines, Cheri offers a comprehensive roadmap for authors looking to navigate the complexities of promoting their work with confidence. Tune in to the Abbie and Abby Podcast and join the conversation as we explore the art of crafting successful marketing campaigns with Cheri Lasota. Get ready to unlock the secrets to designing success and positioning your book for maximum impact in today's competitive marketplace.

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