27 episodes
From Concept to Market A-Z: Patents, Trademarks, Manufacturing, Sourcing, Marketing, Branding, E-Commerce - Surf Goggle Chr Kurtis Shipcott & Jon Berezay
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- Business
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4.4 • 9 Ratings
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Do you have the next big idea, but not sure how to launch it? Or do you have a small business and want to take it to the next level? Welcome to the Surf Goggles Chronicles - a bipolar business roller coaster. From concept to market, through horror and success learn how Kurtis and Jon launched Kurtis Eyewear from their garage to 65 countries worldwide. From a prototype of tin foil and rubber bands, learn how these 2 guys navigated, patents, trademarks, sourcing, manufacturing, marketing, e-commerce and worldwide sales. Plus learn from their interviews with entrepreneurs, business owners, best selling authors and brand creators so you can avoid the horror and achieve success by learning from their adventures.
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The Birth of a Brand - Brian Smith Interview - UGG Australia Founder
From Concept to 1 Billion in Sales with Brian Smith Ugg Australia. Jon Berezay and Kurtis Shipcott dive deep and ask about growing pains, raising money, corporate structure, the need for partners, etc. “You Can’t Give Birth to Adults!” Follow Brian Smith at www.UggFounder.com @BrianSmithUgg on Instagram BUY HIS BOOK “Birth of a Brand” Launching Your Entrepreneurial Passion and Soul at link below
https://www.amazon.com/Birth-Brand-Brian-Smith/dp/1582705356/ref=sr_1_1?ie=UTF8&qid=1461080262&sr=8-1&keywords=birth+of+a+brand
The Beginning - Infancy Stage - The Toddler Years of Your Business - Warren Buffet - How to Choose Partners - Profitless Prosperity - Teenage Years - Ugg Imports, Ugg America, Ugg International, Ugg Holdings - 4 Mantras of Brian Smith - Do you Keep a Notebook by Your Bed? - 51% and Controlling Your Company - Meditation - Brian Does this Daily - Where do We Go From Here - Books, Speaking, Ugg Holdings - Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com and please share SGC with your friends. Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. Interviews with proven experts / SUBSCRIBE / itunes -
SGC EP26 -The 5 Best Online Businesses to Start / ENTREPRENEUR / E-COMMERCE / SURFING / Surf Goggles Chronicles
Traditional Retail is Dying, but E-Commerce is thriving. Jon Berezay and Kurtis Shipcott discuss the top 5 opportunities in E-Commerce as recently suggested in Entrepreneur Magazine on this episode of the Surf Goggles Chronicles.
Where to start? - Sell your Knowledge: Webinar, Videos Series, E-book - ETSY - Will do over 700 Million in Sales This Year - Dropping Shipping or Maybe Not - Affiliate Marketing: 6.5 Billion by 2021 - Highly Scalable and Low Cost - Selling DIY, Patterns and Designs - Moonlight to Freedom -
Did you enjoy this episode of the Surf Goggles Chronicles? Yes or No hit up Jon Berezay at the www.SurfGogglesChronicles.com . Our goal is to offer up value every episode and we do this by sharing our journey of Kurtis Eyewear from Concept to Market: Patents, Trademarks, Manufacturing, E-commerce, Marketing, Distribution and worldwide sales in over 65 countries with stories of horror and success. / SUBSCRIBE / -
SGC EP25 - Traditional Retail is Dead! / SURFING / Iconic Stores are Closing: Nordstroms, Staples, Sears, K-Mart, but E-Commerce is Thriving: Amazon, Etsy, Alibaba / CNN Money - Jackie Wattles
Why is traditional brick and mortar retail failing? The worst year on record for retail store closures in the USA was 2008, but early into 2017 we have surpassed that. Did consumers stop buying? Consumer buying habits have changed and physical stores have been eclipsed by e-commerce.
Nordstroms, Sears, Staples and K-mart - 2008 was the worst year on Record until 2017 - What’s your downtown look like? Any changes in the last 5 years? - Amazon, Etsy, Alibaba, www.WarbyParker.com - E-Commerce is open 24/7/365 - Reminders: Social Media, Newsletters, 1 Click Away - Riches in the Niches - Grow your tribe - www.SurfGogglesChronicles.com -
Opportunities galore for the e-commerce entrepreneur. We hope you enjoyed this episode of SGC. Word of Mouth means everything to us and so if you love this show please talk it up with all your buddies. If you have questions you want answered on the show check out www.SurfGogglesChronicles.com -
SGC EP24 - 5 Psychological Burdens of Growing Your Brand! Long Before Warby Parker, Kurtis was Surfing & Dreaming of Saving Surfers Eyes. Entrepreneur Magazine - Jayson Demers
In this episode of The Surf Goggles Chronicles, Kurtis Shipcott reminds us, building your brand is not just kiteboarding with Sir Richard Branson and surfing with world champions. “It’s not often talked about, but being an entrepreneur is lonely.” Jayson Demers.
Accountability - If your brand fails it’s your fault! - The Financial Stress & Uncertainty - Reluctant to Trust… It’s your baby after all. - Work Life Balance or Work Life Integration - either way it’s 16 hour days of work. - Loneliness - Yes, not all those hours are social, fun or rewarding. - Now you know why so many entrepreneurs meditate or exercise first thing in the morning.
If you’re early in your business you’ll be aware of these pitfalls. If you’re all in and the peddle is to the metal then you’ll be glad to know you’re not crazy. Enjoy the bipolar rollercoaster of Surf Goggles Chronicles Podcast Titles & descriptions plus show notes. -
SGC EP23 - OKR vs. SMART Goals? How are You Measuring Your Effectiveness? Don’t Confuse Being Busy with Being Effective. Social Media, Surfing & Entrepreneurship
Why are you doing it? What’s your goal? Jon Berezay talks Goggle and their Objective / Key Results. We discuss Smart Goals and Kurtis talks how to eat an elephant… one bit at a time on this edition of the www.SurfGogglesChronicles.com
Jon discusses Co-Hosting a Social Media Event for Multi-Million Dollar E-Commerce Companies. - Does your company, brand or idea have a solid plan? - OKR and why Google has used it for 10 years. - SMART Goals. -Fina Instagram, Twitter, Youtube and Facebook. - Kurtis discusses his early metrics for Kurtis Eyewear - Analysis Paralysis - Google URL Builder: https://ga-dev-tools.appspot.com/campaign-url-builder/ -
Being an entrepreneur has you wearing many hats. Which hat should you wear the most? Is it a $200 an hour hat or a $10 an hour hat? What else should you 80/20? What can you actually execute that moves the needle? If you loved this show please share it with your friends and subscribe to SGC on itunes.
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SGC EP 22 - Got Funnels? Marketing Automation? - How Do You Build A Relationship With Prospects and Convert More Customers? Surfing, Quiksilver and Adidas
What is a funnel and how do you use them? Is Your Product Over $100? In this episode Kurtis and Jon share how they use lead magnets, funnels and marketing automation to offer value up front. How do you go from 4% conversions to 8% and beyond?
What is a Funnel? - How does Kurtis Eyewear use funnels - What is Marketing Automation? - Campaign Basics - Building a Relationship and Increasing Conversions - The Future of Branding - Lionel Messi and Adidas - Infusionsoft - MailChimp - Constant Contact -
Being an Entrepreneur, Brand Creator or Concept to Market Expert is a like riding a bipolar roller coaster of ups and downs. It’s a journey and Kurtis and Jon want to help you navigate to success. To learn more about Surf Goggles Chronicles or to ask a question check out www.SurfGogglesChronicles.com and please share this episode with a friend.
Customer Reviews
Hit subscribe now if you want real, practical information you can use to grow your business today
For background, I am a pretty hardcore podcast listener and have heard a fair number of the popular podcasts for entrepreneurs such as "This week in startups", "Freedom Fast Lane" , "Entrepreneur on fire". Because I am very busy, I have to be pretty selective with how I spend my time. After hearing the first few episodes from Kurtis and Jon, I was hooked. The episodes are not only packed with their first hand experience, but they approach this in a very conversational yet detailed enough to apply to my own business. They started a business that was self-funded and gives you the play by play on how they navigated the various aspects of that business including gorilla marketing tactics, legal situations, prototyping, etc. I've also applied some ideas from their show including hiring My Tasker (virtual assistant company) to work on writing my content. Keep up the good work! HIT SUBSCRIBE NOW if you want content you can apply to grow your business today.
Fun. Insightful. Awesome
Can't speak highly enough of this podcast put together by Jon and Kurtis. If I said it was an understatement that they care about helping people start a business... then that itself would be an understatement. Lots of gold nuggets of start-up stories, Kurtis is a natural Podcast speaker and Jon has a vast knowledge of tech that is as vast as it is deep.
Subscribe now, thank me later.
Great info from the ground up.
What I love most about this podcast is that the hosts are real people like you & me but they're doing what most people only talk about doing and they've invited us along for the ride so we can learn from they're mistakes as well as they're successes.
It's easy to get hyped up on the over-produced, super slick podcasts that are well funded. However, I later feel discouraged because I realize that I'm NOT well funded and they're situation is probably out of reach.
This podcast proves you CAN be successful, even on a shoestring budget. Best of luck on your journey!