46 min

From CrossFit Games Athlete to Gym Owner to CEO Run a Profitable Gym

    • Entrepreneurship

Kate Spinner has suffered, survived and triumphed over more challenges in the last decade than many do their entire lives.

You might know her better as Kate Rawlings, a former CrossFit Games athlete and the founder and owner of Coca CrossFit in Ohio.  She opened her gym just a month after competing at the 2010 CrossFit Games, and since then she has weathered major injuries, shifts in career identity, family tragedies and now, the COVID-19 pandemic.

Yet despite it all, Kate and her business are stronger than ever. Even as some gyms are still picking up the pieces after repeated lockdowns, Coca CrossFit has grown, added programs and doubled its revenue.

Even better, Kate says she's living her Perfect Day.

Links:

Coca CrossFit
Incite Tax
Two-Brain Coaching
Gym Owners United

Timeline:

1:33 – Can you be an elite CrossFit Games athlete and an elite gym owner simultaneously?
5:53 – The 2010 CrossFit Games: One pair of shoes and Amanda under the lights.
10:39 – Dealing with major injuries and reassessing priorities.
15:08 – The early-adopter benefit.
17:43 – “Coca CrossFit 2.0”
18:35 – All the stuff Kate wasn’t paying attention to in her business.
19:55 – Heart-shattering tragedy.
27:34 – Learning vulnerability.
29:42 – Running a gym with a baby strapped to her chest.
31:54 – Right as things were getting good: COVID hits.
34:18 – The 48-hour ultimatum.
36:09 – Finding Two-Brain Business: “They’re our people.”
37:04 – How Coca CrossFit doubled its revenue in one year.
39:26 – Moving into the CEO role.
42:02 – Big plans for the future: aligning passion, vision and history.

Kate Spinner has suffered, survived and triumphed over more challenges in the last decade than many do their entire lives.

You might know her better as Kate Rawlings, a former CrossFit Games athlete and the founder and owner of Coca CrossFit in Ohio.  She opened her gym just a month after competing at the 2010 CrossFit Games, and since then she has weathered major injuries, shifts in career identity, family tragedies and now, the COVID-19 pandemic.

Yet despite it all, Kate and her business are stronger than ever. Even as some gyms are still picking up the pieces after repeated lockdowns, Coca CrossFit has grown, added programs and doubled its revenue.

Even better, Kate says she's living her Perfect Day.

Links:

Coca CrossFit
Incite Tax
Two-Brain Coaching
Gym Owners United

Timeline:

1:33 – Can you be an elite CrossFit Games athlete and an elite gym owner simultaneously?
5:53 – The 2010 CrossFit Games: One pair of shoes and Amanda under the lights.
10:39 – Dealing with major injuries and reassessing priorities.
15:08 – The early-adopter benefit.
17:43 – “Coca CrossFit 2.0”
18:35 – All the stuff Kate wasn’t paying attention to in her business.
19:55 – Heart-shattering tragedy.
27:34 – Learning vulnerability.
29:42 – Running a gym with a baby strapped to her chest.
31:54 – Right as things were getting good: COVID hits.
34:18 – The 48-hour ultimatum.
36:09 – Finding Two-Brain Business: “They’re our people.”
37:04 – How Coca CrossFit doubled its revenue in one year.
39:26 – Moving into the CEO role.
42:02 – Big plans for the future: aligning passion, vision and history.

46 min