From Idea to $11M in 18 Months Selling Chocolate on TikTok | Oliver Brocato - 21 We're Gonna Make It

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Oliver's Story on His Channel - https://www.youtube.com/watch?v=1O-Q-VGW6e8
Follow Oliver Brocato:
YouTube - https://www.youtube.com/@UC4d9DAIm84DZFK10JKCWokQ
Twitter - https://twitter.com/oliver__b1
Instagram - https://www.instagram.com/oliver.brocato/
 
Tab's Chocolate:
Website - https://tabschocolate.com
Instagram - https://www.instagram.com/trytabs/
 
Oliver's Tech Stack: Affiliate Marketing - https://socialsnowball.io/
Email Automation - https://www.klaviyo.com/
Online store - https://www.shopify.com/
Text SMS Marketing - https://home.onetext.com/
Organization task tracking - https://trello.com/
one click upsell - https://apps.shopify.com/zipify-oneclickupsell
 
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Follow Brett: Twitter - https://twitter.com/thebrettway
Instagram - https://www.instagram.com/thebrettway.eth/
We're Gonna Make It Podcast Links:
 Spotify: https://open.spotify.com/show/0R8fi1U6go5WXA9EAYe7bF
Apple Podcast:
 Time Stamps:
0:00 - Intro 2:05 - Welcome 3:05 - Dropshipping is a Scam 5:08 - Why Sex Chocolate? 6:50 - Key Product Decisions 19:30 - TikTok Marketing Strategy 23:07 - UGC “Holy Sh*t” Moment 30:41 - TikTok Sales Strategy 35:20 - Affiliate Model 41:17 - Meme Pages 44:50 - Increasing LTV 49:30 - Luxury Pricing 55:09 - Tech Stack 1:01:25 - Beliefs vs experience 1:09:55 - How did you learn 1:15:47 - Bad College Experience 1:27:15 - Taking the Leap 1:31:05 - Early Failures 1:33:24 - Resetting 1:36:38 - What’s Next 1:41:25 - What’s Your Why? 1:44:50 - Selling Courses 1:53:25 - Follow Oliver Brocato