49 min
From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek. The European Startup Show
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- Entrepreneurship
2:16 - Path from operator to angel investor to Atomico scout
19:09 - Advice on early stage marketing
Marketing focus by stage of growthHow do you balance performance marketing and brand/organic marketing?How do you balance the marketing for end-users vs decision makers?Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
Ventures TogetherAlma AngelsSeae Ventures
Book recommendation:
On Identity by Amin Maalouf
2:16 - Path from operator to angel investor to Atomico scout
19:09 - Advice on early stage marketing
Marketing focus by stage of growthHow do you balance performance marketing and brand/organic marketing?How do you balance the marketing for end-users vs decision makers?Common mistakes 80% of founders make - working as siloed teams
Resource for angel investing
Ventures TogetherAlma AngelsSeae Ventures
Book recommendation:
On Identity by Amin Maalouf
49 min