From Planning to Execution: Unpacking the Success of DBE's Latest Empower Launch with Jess, Lauren, and Mike Digital Business Evolution

In this episode of the Digital Business Evolution Podcast, Jess is joined by not 1 but 2 special guests! That's right, Team DBE’s Integrator Lauren Hunnewell and Head of Growth Mike DeRose weigh in on this fun, insightful and powerful episode as they reflect on the recent success of their 2024 Empower Launch.
Team DBE gets into the intricacies of planning and executing a launch, emphasizing the importance of early preparation and strategic decision-making. Join in as they explore the evolution of their business, the challenges and learning curves they faced, and the valuable insights they gained along the way. Get ready to uncover the secrets behind their success and gain actionable tips for your own digital business journey.
As always, cheers to your evolution!
Key Takeaways:
Having structure in the launch for creative freedom
Resistance to running ads and shifting mindset
Caution against desperate energy and misconceptions about sales
Key Timestamps
[5:58] – Annual Meetings propel business growth through discomfort.
[19:17] – Different types of launches depend on the audience.
[27:31] –  See ads as an opportunity for reaching more.
[44:09] –  Leverage your 9 to 5 for growth.
[53:55] - Content freely available, but the program offers support.
Episode Quotes
 “You have to kinda just trust that when you get things done in advance, that there's gonna be this whole other world that you can play in when it's time." - Mike DeRose
Episode Resources:
Check out the YouTube video for today's podcast right here: https://www.youtube.com/@jessicaderose/videos and don't forget to like, comment and subscribe!
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Connect with Mike DeRose
Instagram: @Mike.Derose
Connect with Lauren Hunnewell 
Instagram: @Laurenhunnewell
Connect with Jess
Instagram: @iamjessicaderose 
TikTok: @iamjessicaderose
YouTube: Jessica DeRose