34 episodes

Providing you with practical tips to turn your great ideas into profitable products, up-level your project management skills to build a successful business, and allows you to do what you’re most passionate about, create product lines that excite your customers.

In each episode you’ll get tips for practical templates, step-by-step action plans, and mitigation tactics to overcome the hiccups you encounter when developing new products. You can apply what you learn immediately in your daily business.

From Product Idea to a Thriving Business Marie-Louise Anthonissen

    • Business

Providing you with practical tips to turn your great ideas into profitable products, up-level your project management skills to build a successful business, and allows you to do what you’re most passionate about, create product lines that excite your customers.

In each episode you’ll get tips for practical templates, step-by-step action plans, and mitigation tactics to overcome the hiccups you encounter when developing new products. You can apply what you learn immediately in your daily business.

    5 Tips on Who to involve in the Product Requirement Process

    5 Tips on Who to involve in the Product Requirement Process

    In this episode, we're going to talk about five tips on who to involve in the product requirements process. 

    First, let's start with some explanation of why it's so important to have a product requirements process in place. First of all, if you do not have this process in place, you run the risk that during development, product requirements keep on changing, because you didn't involve the right people on time when you were specifying your new product requirements. 

    And of course, this disrupts the development process and is causing cost increases and delays of your product launch. And this is not what we want. So, therefore, it's important at the beginning of a new project to involve the right disciplines and the right experts in defining your new product requirements. 



    Tune in for the tips on who to involve!

    • 11 min
    All the Intel You need to Define, Market and Scale your Product-based Business

    All the Intel You need to Define, Market and Scale your Product-based Business

    In this episode, we're going to talk about all the Intel you need to define, market and scale your product based business in a professional way. So you can expand your product portfolio and grow your business. To start with, I have some keywords words for you. And these keywords are:


    Processes. 
    Structure.
    Overview.
    Control.



    Tune in to learn more and apply directly in your daily activities.

    • 13 min
    So, You want to Start a Product-based Business?

    So, You want to Start a Product-based Business?

    This episode is for those who want to start a product based business. And of course, it's so exciting if you have a new product idea in your mind and just starting out or you already have been developing and selling products for a while. It's a very exciting beginning of a new product journey. And the main question I often get is where do I begin? I have a great idea, I want to start a product based business. But how do I start in a proper way?

    • 15 min
    How to go from Idea to a Successful Launch

    How to go from Idea to a Successful Launch

    In this episode we're going to talk about how to go from Ideation to a successful product launch. And as you know, there are a lot of things to do from the moment you have a new product idea until you can finally launch it to the market and introduce it to your customers. So today, I'm going to guide you through 10 steps to develop your product idea into a successful product.

    • 13 min
    Digital or Paper Planner to Manage new Product Development?

    Digital or Paper Planner to Manage new Product Development?

    In this episode we're going to talk about using a digital or a paper planner for managing your new product development projects. And I can imagine everybody has his own preference in this.

    I use a digital planner to really plan my new product development project in detail. I use Excel or Microsoft Projects for this because then I can easily adjust when we're going to deviate from the schedule.

    I use the digital planning tool Asana to allocate tasks to different team members with a deadline. It allows me to manage people in my team, and manage deliverables as well.

    In my paper planner I note down per project what are my weekly goals on a high level? What's my to-do list, who should I call,  who should I email. 

    Are you a project manager and working on new product development project? get my project planner via Amazon and work structured, with focus and efficient on your projects. 

    Click here to discover more on the paper planner.

    To learn more on how to combine the various planning tools, tune into this podcast episode.



    Do you like to read more on creating new products, check my blog page for more interesting tips!

    • 8 min
    How to Create a Price Positioning Overview for Your New Product?

    How to Create a Price Positioning Overview for Your New Product?

    Defining a new price for your new product or for an upgrade of your product can be a tricky one. You have to do some research, of course, to see what your competitors are asking for a comparable product. And you also want to check at what price point your current product portfolio is positioned so you can determine the correct price point for your new product. And to do this in an objective way, it's best to use a spreadsheet. 



    Tune into this episode to learn more!



    Like to read more on creating new products? 

    Head over to my blog to soak up more useful tips!

    • 7 min