From Startup Tastings to Global Events - Nifty Method Marketing & Events

Company:  Nifty Method Marketing & Events
Owners: Lindsay Martin-Bilbrey
Year Started: 2016
Employees: 26-50

What happens when a former lobbyist accidentally builds an agency? In this episode, Lindsay Martin-Bilbrey, CEO of Nifty Method, shares how she turned unexpected beginnings into a career leading high-impact events for clients ranging from startups to Fortune 100s. You'll hear the real story behind her agency's evolution, her unfiltered rule for choosing clients, and how hybrid experiences are reshaping the future of marketing.

Inside this episode:

• The one client rule that helped her build a referral-only business
• Why hybrid events aren't a trend they're the new foundation
• How burnout nearly pushed her to quit (and what changed her mind)
• The strategy that kept her agency alive when live events disappeared overnight
• Why community feedback became her most valuable leadership tool