From Tans to Teeth: How Chelsea Successfully Added Teeth Whitening to Her Beauty Biz

Chelsea shares how she overcame self-doubt, strategically launched the new service, and used client feedback to guide her every step—ultimately turning teeth whitening into a profitable and exciting add-on. Whether you're considering offering a new service or want to learn how to launch smarter, this episode is full of actionable advice and relatable experiences.

Key Highlights:Why Chelsea Chose SunnaSmile:

• Chelsea researched multiple services but waited until she found something clean, safe, and client-approved.
• She already had strong trust with her clients and used that to validate interest before launching.

How She Launched Successfully:

• Used Sunna’s Insider Launch Materials to build buzz and book clients before ordering her kit.
• Ran a “Glam & Glow” promo — teeth whitening + free spray tan — to create irresistible value.
• Paid off her investment within the first two days of pre-launch bookings!
  
  

Managing Expectations:

• Educated clients clearly about teeth whitening results, sensitivity concerns, and genetic limitations.
• Set clear before-and-after expectations based on individual starting points.
  
  

Expanding Clientele:

• Attracted new clients who came in for teeth whitening and then tried spray tanning.
• Even brought in more male clients — a demographic not typically seen in tanning!
  
  

Setup & Overcoming Imposter Syndrome:

• Created a simple, comfortable setup in her small studio.
• Learned the product inside-out, overcame doubts about not having a dental background, and focused on creating a 5-star experience.
  
  

Retail & Upsells:

• Offers SunnaSmile retail products as at-home follow-ups or alternatives.
• Uses teeth whitening to boost retail sales and long-term client loyalty.
  
  

Bonus:

• Chelsea runs a private group for beauty entrepreneurs! DM her at @chelrearandco to join.
  
  

Connect & Learn More:💻 Explore SunnaSmile kits at https://sunnapro.com
📩 DM Chelsea for honest advice and mentorship
📣 Follow us for more: Sunna Professional, SunnaTan, Brandi Tindall, Shannelle Niemiec

Gratitude and Farewell:Thank you for listening to another episode of That Sunna Feeling. If you’ve ever thought, “I could offer this service better,” or “I want more freedom and income doing what I love,” this episode is your sign to get started. 💖✨