Episode 120, 1 of 3. Trustpilot CEO Founder Peter Mühlmann interviewed by Stephen Cummins, CEO & Founder of AppSelekt for 14 Minutes of SaaS. "I sold a lot on the eBays of the world and then I thought, actually I would like to start my own website also ... nobody bought because they suspected that it was just Peter sitting in a basement with his friend, two kids, selling electronics ... that was it was actually true. And I didn't want to refer them to the eBays of the world because all my competitors were there. So I thought, why isn't there a way where I can gather my customers' opinions and show it in a credible way so that people trust my business"