From the Pasture with Hired Hand

Hired Hand Website Software
  • 5.0 (11)
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  • UPDATED BIWEEKLY

Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in! 

  1. 3H AGO

    2025 NLFR Futurity Champions: Winning Strategies & Advice for Next Season

    In this episode of From the Pasture with Hired Hand, we sit down with both 2025 NLFR champions—Danielle Mershon of Whistling Longhorn Ranch (Heifer Winner) and Jeff Wilson of Wilson Longhorns (Bull Winner). They walk us through the decisions that mattered most this season: how they picked their entries, managed conditioning and handling, dialed in feed and mineral programs, and prepared cattle to travel and show their best on the day. We also get into ring craft and presentation, reading judges without “chasing,” balancing pedigree with phenotype, and the small daily habits that compound into big wins. Danielle and Jeff share common mistakes to avoid, what they’d do differently, and a simple planning timeline for newcomers—so you can head into next season with a clearer game plan and a calmer, better-prepared animal. NLFR info: https://www.huntingtonsales.com/NLFR Heads, I Win (Heifer Winner): http://www.whistlingtxlonghorns.com/Default.aspx?AnimalID=149746&Name=Heads%252cIWinDSM M7 Double Jack (Bull Winner): http://www.m7longhorns.com/Default.aspx?AnimalID=147409&Name=M7DoubleJack Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    55 min

  2. DEC 9

    From MLB Pitcher to Texas Longhorn Breeder: Ross Ohlendorf’s Ranching Playbook

    In this episode, we sit down with Ross Ohlendorf of Rocking O Longhorns in Lockhart, TX—a Princeton grad and retired MLB pitcher who’s traded strike zones for pasture lines and found a new arena for strategy, discipline, and results. Ross opens up about the habits that carry over from the mound to the ranch: building a system, tracking what works, and staying patient through the long game of breeding. We talk about reading cattle with the same attention to detail he once used to read hitters, why calm, useful cattle matter on a working place, and how the Lockhart climate shapes day-to-day decisions. He also talks about focusing on fundamentals, tuning out the noise, and stacking small wins that compound over time—all rooted in a genuine dedication to the Texas Longhorn breed. Rocking O Longhorns: https://www.rockingolonghorns.com/ Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    1h 29m

  3. DEC 2

    Mentors, A Plan, and Quality over Quantity with Weick’s Registered Longhorns

    In this episode of From the Pasture with Hired Hand, we visit Brad and Mckenna Weick of Weick’s Registered Longhorns (WRL)—a small, 80-acre family farm in Hopkins, Michigan. With help from their kids—Weston, Evelynn, and Braxton—the Weicks share how they balance preserving Texas Longhorn tradition with breeding for conformation and a future-focused program. They walk us through the practical playbook they wish every new breeder had: Find a mentor early and lean on their experience.Have a plan—clear herd goals, timelines, and a budget.Visit other ranches to study cattle in person and learn different program approaches.Quality over quantity—why a tighter, better herd advances faster than just adding numbers.From the show ring to everyday chores on their Hopkins place, WRL’s story is about family, resilience, and raising Longhorns that honor the breed’s heritage while pushing standards higher—one generation at a time. Weick's Registered Longhorns: https://www.weickslonghorns.com/ Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    58 min

  4. NOV 25

    Both Sides of the Mic: Stacey Schumacher with Jaymie & Molly

    It’s a special edition of From the Pasture with Hired Hand! Jaymie and Molly sit down with longtime friend Stacey Schumacher of Schumacher Cattle—and then the mics flip. After sharing Stacey’s program and story, Stacey turns the tables and puts our hosts in the hot seat. You’ll hear: The early days—how Jaymie, Molly, and Stacey first met and what’s changed since.Stacey’s playbook for social media that actually sells: building audience, driving private treaty inquiries, directing traffic to her website, and the origin of Hey Scott!.A candid conversation on how Hired Hand has evolved—from features and design to data, and marketing tools.Part nostalgia, part masterclass—this episode blends friendship, practical marketing tactics, and behind-the-scenes insights you can use on your own ranch brand. Schumacher Cattle: http://www.schumachercattle.com/ Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    1h 33m

  5. NOV 18

    Increasing Private Treaty Sales, Growing a Beef Program and more with Rocking M Cattle Co.

    This week we’re headed to Northeast Oregon to visit with Jeremy McCulloch of Rocking M Cattle Co., a family-owned ranch outside Wallowa (about an hour from La Grande). Jeremy shares how they’re scaling private treaty sales for registered Texas Longhorns—keeping a steady pipeline of bulls, heifers, and cows for sale backed by pedigrees from some of the biggest names in the breed—and the practical steps that keep buyers engaged year-round. We also dive into Rocking M’s fast-growing beef program: selling halves and wholes, curated value packs, and USDA-processed individual cuts, plus how they connect ranch visitors to the brand with Longhorn-related products like heads, hides, horns, and leather goods. From family operations to marketing touchpoints, Jeremy walks us through what’s working in Wallowa, OR—and how they’re building a sustainable, diversified ranch business. Rocking M Cattle Co:  http://www.rockingmcattleco.com/ Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    1h 4m

  6. NOV 16

    Quality Longhorns & Premium Wagyu with Chase Lunsford of 20/20 Cattle Co

    In this episode of From the Pasture with Hired Hand, we visit with Chase Lunsford of 20/20 Cattle Co, located in Halfway, Kentucky. Chase and his wife Elizabeth began their Longhorn herd in 2020, keeping their numbers smaller with a focus on quality over quantity, while also growing their Wagyu program for premium beef production. Chase shares how his passion for Texas Longhorns began while working alongside his dad, and how he and Elizabeth combined their family backgrounds in cattle, dairy, and agritourism to build their ranch vision. We talk about the excitement of producing F1 Wagyu beef while also staying committed to raising Longhorns with world-class genetics. From balancing family life to building a diverse livestock program with a strong foundation, Chase offers insight into how 20/20 Cattle Co is carving its place in both the Longhorn and beef industries. http://www.2020cattleco.com/ Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    53 min

  7. NOV 4

    Family, Baseball & Longhorns with Trevor Maxwell of Lone Chimney Longhorns

    In this episode of From the Pasture with Hired Hand, we visit with Trevor Maxwell of Lone Chimney Longhorns at Maxwell Ranch, located in Glencoe, Oklahoma. Trevor shares what it’s like to still consider himself a new breeder, how he works to help others just getting started, and why raising Longhorns is such a true family affair at Maxwell Ranch. When he’s not out in the pasture, Trevor also serves as a baseball coach at the local school, balancing ranch life with community life. Since starting their herd in 2013, the Maxwells have grown to about 45-50 Longhorns, blending original Vanizm bloodlines with genetics from Cowboy Tuff Chex, Coach, Drag Iron, Tejas Star, and Tempter. Trevor talks about his passion for the breed, the joy of sharing Longhorns with others, and the excitement of continually diversifying their pedigrees. Whether you’re a seasoned breeder or just starting out, this conversation is a reminder of why the Longhorn community is so special. Lone Chimney Longhorns at Maxwell Ranch: http://www.lonechimneylonghorns.com Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    43 min

  8. OCT 28

    From a Tim McGraw Concert to JT Longhorns: Janice & Travis Pell’s Michigan Story

    In this episode of From the Pasture with Hired Hand, we visit with Janice and Travis Pell of JT Longhorns in Fremont, Michigan. Hear how a Tim McGraw concert in Texas sparked an unforgettable idea that led them to start their own Longhorn herd—and how that single night reshaped their family’s future. Janice and Travis share what it’s like to build a program as newer Longhorn breeders, balancing ranch life on their homestead with raising three daughters—Elsie, Averie, and Macie Lou. We talk about their focus on quality, sound livestock, the community they’ve found in the industry, and how they’ve expanded into selling Longhorn beef while growing a herd they truly love. If you’re just getting started—or need a reminder that big dreams can come from unexpected places—this story from JT Longhorns will hit home. JT Longhorns: https://www.jtlonghorns.com/ Send us a text From the Pasture with Hired Hand: Hired Hand Websites (@hiredhandwebsites): https://hiredhandsoftware.com Hired Hand Live (@hiredhandlive): https://hiredhandlive.com Instagram: https://www.instagram.com/hiredhandwebsites/ Facebook: https://www.facebook.com/HiredHandSoftware TikTok: https://www.tiktok.com/@hiredhandwebsites Newsletter: https://www.hiredhandsoftware.com/resources/stay-informed

    1h 1m
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5
out of 5
11 Ratings

About

Balancing life as a livestock breeder is hard work. Technological advances can help but also be nerve-racking. Molly Clubb and Jaymie Feldmann, partners in Hired Hand Website Software, interview guests who are succeeding at the balancing act of marketing, promoting and breeding registered livestock for maximum profitability. If you’re passionate about registered livestock, trying to start a breeding program of your own, interested in new herd marketing technologies, or just want to hear some great ranching advice then this is the podcast for you! Molly and Jaymie even share some comical stories about their experiences in the technology and ag sector over the past 15 years. Tune in! 

Information

  • Creator
    Hired Hand Website Software
  • Years Active
    2019 - 2025
  • Episodes
    263
  • Rating
    Explicit
  • Copyright
    © 2025 From the Pasture with Hired Hand
  • Show Website
    From the Pasture with Hired Hand

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