From The Source: Karina Shabelsky on the Reality of AI in Marketing: Tools, Limits, & Opportunities

In this episode of From the Source, Karina Shabelsky, Director of Digital Marketing at Suki AI, shares a practical perspective on how AI is transforming modern B2B marketing.

Karina discusses the difference between simply using AI and truly leveraging it, why critical thinking remains essential, and how marketing teams can use AI to improve efficiency, personalization, ABM execution, and content strategy. The conversation also explores GEO, the evolving role of SEO, and the opportunities and limitations marketers should consider as AI adoption continues to accelerate.

If you're looking for a no-nonsense discussion on AI's real impact on marketing, this episode delivers valuable insights and actionable takeaways.