11 episodes

A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created.

Overnight Success Escape Collective

    • Business
    • 4.8 • 83 Ratings

A podcast about the founders, the innovators, and the remarkable people in the cycling industry and the stories about the icons they've created.

    Industry Special Q&A: Buyer ethics, Brexit, advocacy and more...

    Industry Special Q&A: Buyer ethics, Brexit, advocacy and more...

    In our final episode of this limited series, we turn the floor over to member questions. Thank you to everyone who became members throughout this series. Every single one of you helps make us produce more content like this. If you're not a member, you can join here: https://escapecollective.com/join/
    You can listen another podcast you'll enjoy about 'Why are modern bikes so expensive' podcast here: https://escapecollective.com/why-are-modern-bikes-so-expensive/

    • 1 hr 29 min
    How did the bike industry get into such deep trouble? EP4: The Aftermath

    How did the bike industry get into such deep trouble? EP4: The Aftermath

    In EP3, we heard about what much of the bike industry experienced during that dramatic slowdown of bike sales, and what resulted. In this episode, EP4, we'll hear about some of the learnings and takeaways from the past three years, and put forward some tough questions for the bike industry to ask itself.

    • 1 hr 6 min
    How did the bike industry get into such deep trouble? EP3: The Famine

    How did the bike industry get into such deep trouble? EP3: The Famine

    This is the third episode in our series that takes a deep dive into what the bike industry experienced during the covid boom and how it got into the trouble it’s in now.

    In Episode 2, we heard from various industry professionals about the early warning signals that told them that this bubble was about to burst, and some of the reckless behaviour and pressure that was being put onto various parts of the supply chain by some big brands. But it’s not so clear-cut. We’re also beginning to hear some finger-pointing in all directions and I supposed the fragmented nature of the bike industry makes it really easy for things to slip through the cracks and in hindsight, it was perhaps a recipe for disaster.
    In reference to the postmortem of Wiggle/CRC and the interview with Jake Dudek done in this episode, you can read his post on LinkedIn here: https://www.linkedin.com/pulse/postmortem-signa-sports-united-jacob-dudek-xau9f/

    In this episode entitled ‘The Famine’, we zoom into the timeframe when demand came to an abrupt halt and what the bike industry was left with.

    • 51 min
    How did the bike industry get into such deep trouble? EP2: The Storm Clouds

    How did the bike industry get into such deep trouble? EP2: The Storm Clouds

    In episode one we heard about the unexpected windfall that the cycling industry saw at the start of the pandemic and how many needed to react. 

    Of course that didn’t last forever, and in this episode I’ve titled ‘the storm clouds’ we talk about the early signs that this new demand was coming to an abrupt halt, and the types of behaviour that was happening and the causes of that behaviour that led to the catastrophe that the industry would later see.

    • 37 min
    How did the bike industry get into such deep trouble? EP1: The Feast

    How did the bike industry get into such deep trouble? EP1: The Feast

    In this 4 part series, I wanted to explore the events that took place that led the bike industry to the troubling point it’s at now. I spoke to over a dozen industry professionals from all parts of the supply chain. From well run bike shops, forecasting analysts, distributors, the biggest bike brands in the world, and manufacturers. 

    It’s well known that the bicycle industry went through an unprecedented boom during the pandemic from 2020 - 2022. 

    Jump ahead to 2024 and much of the bike industry is in trouble. New demand has come to an abrupt halt. New entrants into the bicycle market have not stayed as the industry had hoped.

    We’re seeing massive inventory overruns at bike shops. Big bike brands are taking on extra warehousing space. Businesses such as Niner, Orange, Wiggle/CRC, have gone into bankruptcy. Otherwise profitable big brands have taken on debt to keep afloat. There are brands out there who are doing well, but they’re the exception rather than the norm. In general , I don’t think many would disagree that the situation in major cycling markets, aside from China,  is pretty dire.
    The episode is this first of four. We’re going to bring you on a journey through the COVID feast, the storm clouds, the famine, and the lessons learned in hindsight.

    In this episode, The Feast, we speak to a bike shop owner, a demand forecasting analyst for a distributor, company CEOs, and a manufacturer to hear about what they experienced during the initial stages of the pandemic in early 2020. 

    • 53 min
    Building Hunt Wheels

    Building Hunt Wheels

    There’s an undeniable truth that an overnight success takes about 10 years, not a single night. Almost no one comes up with a winning business idea all at once. And if you’re not Peter and Tom Marchment or those around them who created the aftermarket wheel brand Hunt, you might be mistaken that they came out of nowhere. 
    Tom and Peter are brothers who grew up riding in a small fishing village on the Isle of Man and like most of us at the beginning, cycling was a way to get around and a source of freedom. That progressed to mountain biking and then cross-country racing then road racing and time trialling - as you do in the UK.   
    At University Peter got some background in materials sciences while Tom took a degree in ergonomics, which is human psychology and physiology applied to design, which he admits that he really didn’t like. Their paths diverged after university when Tom started working in a bike shop where he got some cycling industry experience, while Peter went to work at a bank. 

    Peter and Tom have been slowly putting the building blocks of their steadfast aftermarket wheelset business together for nearly a decade now, all starting with an online store called The InnerTube Shop back in 2013. 
    Here’s Peter and Tom Marchment who started InnerTube Shop telling about how it all began.

    • 1 hr 2 min

Customer Reviews

4.8 out of 5
83 Ratings

83 Ratings

Bob4783208742 ,

Insightful, intriguing, and unique!

Wade’s podcast is always an amazing listen. Interesting guests that seem to really open up and a inside look into the industry not covered in depth by anyone else. Happy to see these podcasts come back under the Escape Collective.

Each episode on the pandemic boom/bust cycling industry had me craving more.

Keep up the great work, I share this pod with non-cycling friends who find the business histories to be interesting themselves.

JimV 1 ,

Great Pod!!

Great Pod!!

Mr. Awesomelyawesomeforever ,

Love this show!

Thank you Escape Collective so appreciative to have this show back! Love it!

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