From TikTok to Global Sales: How Kanessa Muluneh Scaled a Fashion Brand Without Shopify

🎙️ What if your biggest business breakthrough came from TikTok… in a language you barely spoke anymore?

This week, I sat down with Kanessa Muluneh, the powerhouse behind the fashion brand MULU. She built a thriving clothing company in Africa—not through Shopify or ads—but through Telegram, WhatsApp, and a loyal audience she nurtured with blunt honesty and smart storytelling.

We get into:

• Launching a brand in Africa (and why it’s not like the West)
• Using NFTs to educate and engage a new market
• Owning her own factory in Pakistan
• Scaling by mentoring women in the U.S. and Africa

This episode is raw, real, and full of insights for any founder looking to build across borders.

Don’t miss it!