From VIP Suites to Sports Strategy: How Brooke Borrell Turns Sponsorships Into Real Revenue for Bell Bank

In this episode of The Transaction Report, SportsBiz CEO Steve Feuerstein sits down with Brooke Borrell of Bell Bank to explore how brands are redefining success in sports sponsorship. They discuss why relationships matter more than assets, how to measure true ROI, and how partnerships can drive real business growth. From fan engagement strategies to VIP hospitality and community-driven activations, Brooke shares a modern playbook for turning sponsorships into meaningful impact.