132 episodes

Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!

Fuel Hotel Marketing Podcast Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!

    • Business

Podcast by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!

    132 - Shocking Revelations Of Hotel Guest Behavior (part 1)

    132 - Shocking Revelations Of Hotel Guest Behavior (part 1)

    Alternative episode titles:
    You won’t believe what your guests are doing when you’re not looking
    What your guests are doing when they don’t think you’re watching
    Your guest just did what? Guest behavior gone wild.

    Here at Fuel, we constantly preach about reducing friction on your hotel’s website and booking engine to create a seamless user experience. We also often talk on this podcast about how user experience is becoming an increasingly important factor in SEO. A recent article on SEJ got us thinking that there are probably a lot of hotels that aren’t regularly evaluating the user experience and how users are interacting with their websites. We are going to dive into what user behavior you should be tracking, how you can track it and what you should be doing with the behavior data you collect.

    SHOW NOTES:

    • 1 hr 2 min
    131 - Is It Time To Re-Evaluate Your Booking Engine?

    131 - Is It Time To Re-Evaluate Your Booking Engine?

    Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, 87% of consumers will visit the hotel website prior to making a booking, meaning that if you have a great booking experience, you have a great chance to convert the guest to a direct booking. Why then is it that folks look at the booking engine as a commodity and rest their laurels on an antiquated or ineffective system? In this episode, we dive into a few things you should be considering when you think about whether or not it’s time to evaluate your current provider.

    SHOW NOTES:
    https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-131-is-it-time-to-re-evaluate-your-booking-engine/

    • 58 min
    130 - Why Your Hotel Should Consider Offering Gift Cards

    130 - Why Your Hotel Should Consider Offering Gift Cards

    Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-billion dollar opportunity by offering gift cards towards future stays, on-property activities, or food and beverage. It’s great for improving cash flow, capitalizing on last-minute holiday shoppers, but most importantly, gift cards can help you drive more direct bookings and reduce reliance on the OTAs. In this episode of the Fuel Hotel Marketing Podcast, we discuss the reasons why this may be something you should consider and some of the best practices in deploying your own gift card program.

    SHOW NOTES:
    https://www.fueltravel.com/blog/fuel-hotel-marke…ering-gift-cards/

    • 55 min
    129 - Launching And Managing Your Hotel’s SMS/Text Messaging Campaign

    129 - Launching And Managing Your Hotel’s SMS/Text Messaging Campaign

    Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared off by the intimate nature of text messaging or perhaps marketers have finally found an ethical line they’re not willing to cross? We discuss all this and more in the latest episode of the award-winning Fuel Hotel Marketing Podcast.

    SHOW NOTES:
    https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-129-launching-and-managing-your-hotels-sms-text-messaging-campaign/

    • 57 min
    128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak)

    128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak)

    If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts used to come up with a marketing strategy for your business, and encompass: Product, Price, Place, People, and Promotion. Hotel Speak recently published a great article on a slightly different perspective, geared specifically for the hotel and lodging industry. Here’s the breakdown.

    SHOW NOTES:

    • 43 min
    127 - Everything You Need To Know About The California Consumer Privacy Act (CCPA)

    127 - Everything You Need To Know About The California Consumer Privacy Act (CCPA)

    By now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview and try to unpack the new California privacy regulations and what they mean for your hotel. Keep in mind that CCPA is just the beginning and we fully expect to see more legislation coming from other states in the very near future.

    DISCLAIMER: We are not legal experts and this article and podcast episode are for entertainment purposes only and are not intended to be considered as legal advice. The information is based upon our limited understanding and some random Google searches and may contain errors or factual inaccuracies as well as the occasional dad joke.

    SHOW NOTES:
    https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-127-everything-you-need-to-know-about-the-california-consumer-privacy-act-ccpa/

    • 59 min

Customer Reviews

mistyfiedw ,

Great show

Must listen! I started my career in RM and shifted lanes to Marketing 4 years ago. Fuel is a terrific resource.

wilslickers ,

Real and True!

Being a podcaster myself and having Stuart on my show as well as being on their show, this podcast is beyond valuable to any listeners in the industry! I am so thankful for their dedication to enhancing the industry!

Natalie Sherman ,

Always look forward to listening!

I am a Revenue Management professional with an interest to shift into Digital Marketing... discovered this podcast about 6 months ago and I’ve learned so much! Great team with awesome advice. The show notes make it even better. A must listen for anyone in the Hotel Industry!

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