26 episodes

Fuel Your Marketing Podcast Show with Arti Sharma, Chief Digital Marketing Strategist & Co-Founder at Measure Marketing Results Inc. After two decades of being in the world of business and marketing and having provided results and data-driven digital marketing strategies and business growth advice to CEO's, Business Owners, Marketing Professionals and Entrepreneurs, Arti is set to bring you tactics, steps, tools and leading-edge information you'd want to implement and take action. Afterall, marketing drives business growth and sales so why only talk about marketing in a silo! Each episode is 15-30 minutes and is designed to help you get more from your marketing spend, accelerate sales and grow your business.

Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketer Arti Sharma

    • Business
    • 5.0 • 1 Rating

Fuel Your Marketing Podcast Show with Arti Sharma, Chief Digital Marketing Strategist & Co-Founder at Measure Marketing Results Inc. After two decades of being in the world of business and marketing and having provided results and data-driven digital marketing strategies and business growth advice to CEO's, Business Owners, Marketing Professionals and Entrepreneurs, Arti is set to bring you tactics, steps, tools and leading-edge information you'd want to implement and take action. Afterall, marketing drives business growth and sales so why only talk about marketing in a silo! Each episode is 15-30 minutes and is designed to help you get more from your marketing spend, accelerate sales and grow your business.

    Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot

    Season 2, Episode 2: Choosing the Right Automation for Your Business With Rebecca Phillips, Hubspot

    Marketing is ever-changing and if you fear adopting new technologies, your competitors will be way ahead while you get stuck. On the other hand, if you choose the right tools that will fit your business processes, you are going to give your customers the best experience and your business will be profitable.
    In this episode, Arti Sharma and Rebecca Phillips talk about choosing the right automation for your business process and the benefits of having it for your business growth.
    Listen and learn in this episode!
     
    KEY TAKEAWAYS FROM THIS EPISODE
    In this day and age, customer delight is a big thing for businesses. Having automation will give you more time to focus on things that are going to move the needle and it’s not just for large organizations. Your team must have a high level of adoption to be able to use the tools that you want to use and achieve their purpose and function. The tools must be easy to use and customizable to your processes. RevOps puts the customers at the center, looks at the customer journey, and aligns the tools to create a smooth transition for the team. Ultimately it’s going to be the most profitable and the best experience for the customers. As we focus on the customer’s delight, we should never forget to imply delight. A delightful experience for the employees will give a delightful experience for the customers. You can take marketing technology on and hire someone to figure out how to make it work. Be very clear with your goals and what you need to make efficient use of the technology that you acquire. Put an adoption plan on your end but make sure that you’re doing your due diligence in buying the right tool that is progressive, understands your industry, and always has available support. Marketing is so dynamic today. Trends and technology are always changing. If you’re evaluating any CRM system, think about the product map, ask how it evolved in the last 2-4 years, and look at what the future will look like for them. If you are fearful of adopting new technologies, then you’re going to be stuck. One of the other ways to stay relevant is to keep testing and evaluating.  
    Today’s Guest:
     
    Rebecca Philips is a Channel Account Manager at HubSpot. She helps a lot of businesses grow using technology to improve communication and customer experience.
    Connect and learn more about Rebecca here:
    LinkedIn: https://www.linkedin.com/in/rebeccajamphillips
    Twitter: https://twitter.com/rebeccajam
     
    If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!
    iTunes: http://ow.ly/Ihl350xDn8M
    Google Play: http://ow.ly/sPag50xDn8T
    Spotify: http://ow.ly/bt0g50xDn8Q
    Our Podcast Portal: http://ow.ly/ogQK50xDn8S

    • 24 min
    Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein

    Season 2, Episode 1: Marketing for the Right Reasons with Dan Holstein

    Marketing technologies are changing so fast. These techs can make things easier, but keep in mind that the steps you take in your business must always align with your long-term vision, your brand promise, and the values that you want to add to your clients.
    In this episode, marketing and business coach Dan Holstein talks about the importance of marketing in scaling a business, what should be in an ideal marketing vision, and taking advantage of new marketing technologies without losing your interpersonal relationship with your clients.
    Listen and learn in this episode!
     
    KEY TAKEAWAYS FROM THIS EPISODE
    Marketing is the engine that drives growth and scaling. If you don't have an effective, consistent, and replicable marketing function, then you'll run up and down in the business. Develop rapport and trust with your customers along their journey with your business. Discounting is a financial apology for a lack of confidence in your product or service. Marketing is designed to uncover people's needs and to let them know that you are the best solution for them or their problems. Look at the long-term, from your core values up to your vision. Be clear on your target market, understand your brand promise and the value that you add to your clients, and make sure that you've got the mechanism and the right people. If you know your leading indicators and you're taking the right actions, you know when something's going to happen. Reach out to your customers and stay connected with them. Find out what's important to them from time to time. Automation is useful but you have to be careful not to alienate your potential customers.  
    Today’s Guest:
    Dan Holstein is a business leader and a marketing and business coach who helps entrepreneurs scale and exit their businesses.
    Connect and learn more about Dan here:
    LinkedIn: https://ca.linkedin.com/in/danholstein
    Website: https://www.kaizenperformance.com
    YouTube: https://www.youtube.com/c/kaizenperformanceimprovement
     
    If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!
    iTunes: http://ow.ly/Ihl350xDn8M
    Google Play: http://ow.ly/sPag50xDn8T
    Spotify: http://ow.ly/bt0g50xDn8Q
    Our Podcast Portal: http://ow.ly/ogQK50xDn8S

    • 22 min
    23: State of Social Media and Content During COVID-19 Crisis with Aaron Fulk of Lillian James Creative

    23: State of Social Media and Content During COVID-19 Crisis with Aaron Fulk of Lillian James Creative

    The pandemic has changed the state of social media and communications. During this crisis, companies cannot continue with their regular social media strategy and content marketing.  On this podcast my special guest Aaron Fulk, CEO, Lillian James Creative and I share, where companies should focus and pivot in their social media strategy to build deeper connections with customers, prospects, partners and teams.
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    If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
    iTunes: http://ow.ly/Ihl350xDn8M
    Google Play: http://ow.ly/sPag50xDn8T
    Spotify: http://ow.ly/bt0g50xDn8Q
    Our Podcast Portal: http://ow.ly/ogQK50xDn8S

    • 24 min
    22: Google’s Changing Algorithm 2020 with Fernando Angulo of SEM Rush

    22: Google’s Changing Algorithm 2020 with Fernando Angulo of SEM Rush

    Today, Arti talks with SEM Rush's Head of International Partnerships, Fernando Angulo, all about today's search marketing and where search is headed - including the trend towards importance of customer journey over vanity metrics!
    - - - - -
    If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
    iTunes: http://ow.ly/Ihl350xDn8M
    Google Play: http://ow.ly/sPag50xDn8T
    Spotify: http://ow.ly/bt0g50xDn8Q
    Our Podcast Portal: http://ow.ly/ogQK50xDn8S

    • 40 min
    21: Never Get Blocked Again

    21: Never Get Blocked Again

    Today, Arti talks tools to break up the monotony of content creation to keep you unblocked and keep the content flowing!
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    If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!
    iTunes: http://ow.ly/Ihl350xDn8M
    Google Play: http://ow.ly/sPag50xDn8T
    YouTube: http://ow.ly/xFkC50xDn8V
    Spotify: http://ow.ly/bt0g50xDn8Q
    Our Podcast Portal: http://ow.ly/ogQK50xDn8S

    • 13 min
    20: The Power Of One - Delight Your Employees

    20: The Power Of One - Delight Your Employees

    Today, Arti talks simple tactics you can use for greater employee satisfaction!
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    If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, find us on Facebook, Instagram, and YouTube!

    • 19 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Kanchans3 ,

Want to grow any area of your life , listen to Aarti!

Amazing podcast! Aarti chooses right topics , brings in right set of people and asks right set of questions which truly fuel you and inspire to do your best!
Go Aarti!

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