Fuel Your Marketing Podcast with Arti Sharma| Marketing Podcast for CEO's, Business Owners, Entrepreneurs and Modern Marketer Arti Sharma

Today we're diving deep into the power of targeted demand generation. We'll explore strategies in marketing to find more qualified leads, driving the success of businesses.

Arti describes the way to build a brand that sticks in the long run, covering the topics that matter most in the industry. She'll provide metrics, actionable tips, and advice that you can apply to your own marketing efforts.

Listen and learn in this episode!

Episode Highlights:
00:00 Podcast Intro
00:10 The power of targeted demand generation
01:45 Lead generation vs demand generation
02:25 Data's Role in your campaign
03:45 Personalized engagement
04:10 Sales & Marketing alignment
04:40 Top 5 Metrics to keep an eye on
06:00 When to use targeted demand generation?
7:00 What kind of content should you produce on campaigns?
8:00 Example: Health Tech Space Company
10:40 Adapting your campaign to your target audience
13:30 Outro

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Artificial Intelligence is here to stay, so why not use it to our advantage? Experienced marketers and AI can accelerate your business's growth. See it as having the finest high-octane fuel in your luxury car's tank, which is your marketing campaign.
In this episode, Arti Sharma wraps up the way AI is changing the world of advertising. How important it is to up-level your skillset using these tools, maximizing your revenue and engagement results.
Listen and learn in this episode!
Episode Highlights:
00:00 Podcast Intro
00:10 Episode Intro
00:30 A deep dive into Artificial Intelligence
01:20 Why AI matters so much for us marketers and business owners?
02:25 How AI is changing how we interact with technology
03:25 How is AI already making waves in the world of advertising
04:30 Combining marketing strategy with AI
06:20 How experienced marketers help
08:00 Learning to uplevel your skillset using AI
09:45 The importance of embracing AI through testing
11:00 Simple automation can be your entryway
12:05 Optimizing your marketing campaigns
If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website and find us on Facebook, Instagram, and YouTube!
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One of the trends we’ve seen in 2023 is the use of AMPs or Accelerated Mobile Pages. They provide a seamless experience to users which can lead to higher conversion rates and sales for businesses. However, there are also some downsides you need to consider before applying them to your business.
In this episode, Arti Sharma wraps up the 2023 SEO series by talking about AMPs or Accelerated Mobile Pages. She shares the pros and cons of using them to help you make the right decision if you should hop on this trend for your business.
Listen and learn in this episode!
 
KEY TAKEAWAYS FROM THIS EPISODE
Accelerated Mobile Page (AMP) is an open-source framework developed by Google Developers that allows web developers to create fast loading lightweight versions of web pages for mobile devices.
Why businesses are using AMPs?
AMPs are designed to load quickly and provide a smooth, seamless user experience on mobile devices, which can improve user engagement rates. 
Faster loading times tend to rank higher in search results, so implementing AMP can improve a website's ranking and visibility.
AMPs are eligible to be displayed in the top stories at the top of Google search results, which can increase the visibility and credibility of a website. 
Improved user experience and faster loading time lead to a better experience, which can lead to better conversions and sales.
 
Some downsides of using AMPs:
Limited functionality
Reduced control over the site’s appearance
May impact SEO negatively if not done properly (according to some experts)
Creating separate versions of pages may lead to content duplication and potential penalties from search engines
Privacy concerns
 
Make the right decision by weighing the pros and cons of AMPs and analyzing what is the right fit for your business.



If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!
iTunes: http://ow.ly/Ihl350xDn8M
Google Play: http://ow.ly/sPag50xDn8T
Spotify: http://ow.ly/bt0g50xDn8Q
Our Podcast Portal: http://ow.ly/ogQK50xDn8S
 

Your Google My Business profile might be updated and well-managed but are you also using Apple Business Connect? Can people find your business on Apple Maps? It’s something that you don’t want to miss out on.
In this episode, Arti Sharma shares more about the current SEO trends. Here, she gives you some important tips to help optimize for local Voice Searches on different Maps. 
Listen and learn in this episode!
 
KEY TAKEAWAYS FROM THIS EPISODE
More than 2 Billion people are using Voice Search to find businesses, products, services, and general information. One big reason why voice search has been so successful in recent years is that it’s being used in smartphones, smart homes, cars, and everywhere else.  The 3 types of Voice Searches: Discovery, Direct, and Knowledge-based. In discovery searches, people are looking for types of local businesses. In direct searches, people ask for information about a specific local business. Knowledge searches may have local businesses’ intent, but local businesses can create information that will answer that particular question. While discovery searches are important for finding new customers, direct searches can often be more important because these customers want to interact or do business with you. 3 out of 4 users of the iOS device use Apple Maps, not Google Maps. Go to mapsconnect.apple.com to claim your listing. You should have an Apple ID to have access to this. Optimize your Yelp business listing because Apple sources information from Yelp If you optimize your business to show up well on a Google search and Google Maps, you are already well optimized to show up in a Voice Search on Google Assistant. Alexa gets local business data, photos, and reviews from two primary sources: Yelp and Yext.




If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!
iTunes: http://ow.ly/Ihl350xDn8M
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Do you think you’re missing out on traffic because people aren’t searching the way you think they are? If your website is not optimized for voice search, then this could be the case.
In this episode, Arti Sharma discusses what a voice search is and some of the best Voice Search Optimization practices. 
Listen and learn in this episode!
 
KEY TAKEAWAYS FROM THIS EPISODE
SEO strategies and resources for voice search will not only get you more traffic from people using voice search but will also become more important pillars of your entire SEO strategy going forward.  There’s a difference between a typed search and a voice command search. Best practices for Voice Search Optimization:
Look at long-tail keyword strings and include them in your content. Think about the who, what, where, and how when starting to build content. Include them in your copy and headings.
Use conversational language. Sound authentic, easier to understand, and easier to read. Casual writing is the way to go. 
Improve your local SEO. Local SEO is the process of improving your search visibility for local businesses. Maintain a Google business profile. 
Get more featured snippets.
Use schema markups.
Optimize for mobile and improve site speed.



If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!
iTunes: http://ow.ly/Ihl350xDn8M
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We’ve been experiencing lower click-through rates and traffic on Google. This is because Google came up with multiple Search Engine Results Pages (SERP) features. However, if we understand the data points as to what is happening, we can test and try these trends and still win the game back.
In this episode, Arti Sharma tackles why click-through rates are diminishing, what zero-click and no-click content spaces are, and what we need to do to get a spot in these spaces.
Listen and learn in this episode!
 
KEY TAKEAWAYS FROM THIS EPISODE
Google is trying to keep people in its ecosystem and serve them Zero-click Content is informational content, which is focused on the search engine results page. It provides the searcher with what they want without having to leave the search page.  No-click Content is high-value content that has been published by a brand that requires no click to consume fully.  It's often published on a third-party site. You cannot force your brand into any zero-click space on Google, but you can optimize your content for Google’s algorithm to recognize it as high-value content.  Be on social media, show up genuine content, and have fun doing it.  
How to earn a spot in the zero-click space:
If your content follows the EAT principle, it may essentially have a chance to rank in featured snippets.
Choose a format that Google will understand. (e.g. Using a numbered list in making How-to-Tutorials)
Learn from existing featured content.
Use structured data.
Find the right intent and context that people are looking for.




If you liked this episode of Fuel Your Marketing, tell your friends! Find us on iTunes and Google Play to rate/review/subscribe to the show. Want more? Visit our website, and find us on Facebook, Instagram, and YouTube!
iTunes: http://ow.ly/Ihl350xDn8M
Google Play: http://ow.ly/sPag50xDn8T
Spotify: http://ow.ly/bt0g50xDn8Q
Our Podcast Portal: http://ow.ly/ogQK50xDn8S