Fueling the future: The changing world of fuel rewards programs The Loylogic Podcast: Rewarding Conversations

What’s fueling the future of large scale fuel rewards programs?For this episode of the Loylogic Podcast, Olivier Martinet, CEO of Posidonia Consulting and ex vice president of marketing at BP, joins us to discuss fuel loyalty programs and what’s driving any rethinking of customer retention, revenue generation and incentivized engagement strategies.In this discussion, Olivier emphasizes the importance of tailoring fuel rewards propositions to fit each company's strategy and customer engagement...