51 episodes

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artist and all those people that are doing the good job for good people.

Funky Marketing Show Nemanja Zivkovic

    • Business
    • 5.0 • 1 Rating

Funky Marketing Show is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artist and all those people that are doing the good job for good people.

    Kalim Aull: How to create an immortal company

    Kalim Aull: How to create an immortal company

    Kalim Aull is a Sustainable Growth Evangelist and Strategic Partner at Amplifyology.



    In this new hyper-connected world successful relationships are your core growth lever. The goal of our partnership is to build a company that never dies, that provides multiplying value generation after generation.



    An Immortal Company.



    There are 5 fundamental sub-transformations that need to happen in order to Go To Market sustainably.



    #1) VISION

    #2) PHILOSOPHY

    #3) MEASUREMENT

    #4) COMPENSATION

    #5) OPERATIONS



    Sustainable GrowthOps is a new Go-To-Market approach that will keep you far away from “The Acquisition Trap” - an almost irresistible urge to prioritize the acquisition of relationships over the success of relationships.



    We talked about the ways you can create a Movement Defining Intellectual Property that simultaneously facilitates alignment between marketing and customer success.



    Some of the questions we answered:

    1. Why is relationship building important?

    2. What's the right way to set up a company for growth?

    3. How to establish growth through GTM partnerships?

    4. How to know when you're on the right path to creating brand?

    5. Why strategic narrative is not something you can change all the time?

    6. Why should businesses build true momentum at scale?



    Find more about Kalim on LinkedIn: https://www.linkedin.com/in/kalim-aull-852894158/



    If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

    • 1 hr 15 min
    Nemanja Zivkovic: Great marketing should also educate your team

    Nemanja Zivkovic: Great marketing should also educate your team

    In this episode, Safa talks with Nemanja about his background, learning marketing by running NGOs, mistakes that founders and business owners are making today, experimenting with different pricing strategies, and why great marketing should also educate your team.

    Throughout the episode, we talk about not taking yourself too seriously and finding time to disconnect from work. For example, Nemanja likes to take work calls while biking through his city.

    Previously published on the Revenue podcast 

    Link to Safa's LinkedIn profile: https://www.linkedin.com/in/safamahzari/

    Link to write us a review: https://ratethispodcast.com/funkymarketingshow

    • 1 hr 13 min
    Milutin Blagojevic: How to increase business value using innovative technologies?

    Milutin Blagojevic: How to increase business value using innovative technologies?

    Milutin Blagojevic is the CEO and co-founder of the BOM Solutions design and technology studio.



    He is responsible for managing R&D projects that have a strong technical aspect, for example involving new technology in projects such as Artificial Intelligence or Augmented Reality.



    In this capacity, he bridges artistic concepts to the latest technological developments. Projects he leads include a wide range of artworks, science collaborations, curating and coordinating exhibitions.



    BOM Solutions is independent, 3D digital, AR, VR innovation studio with many years of experience with a focus on the latest technology which translates concepts into immersive content.



    We answered lots of questions, such as:


    How to apply visualization, AR, and VR in the Medical industry?
    How to use modern technology in retail?
    How to use 3D visualization for product promotion on trade shows?
    How to educate and improve your workers' workflow with AR and VR?



    Find more info and reach out to Milutin using these links:

    https://www.linkedin.com/in/milutin-blagojevic-51717831/

    https://www.bomsolutions.ch/



    If you like what you hear, we'd be happy to get your review: https://ratethispodcast.com/funkymarketingshow

    • 51 min
    Nemanja Zivkovic: Leveraging LinkedIn for Demand Generation

    Nemanja Zivkovic: Leveraging LinkedIn for Demand Generation

    Nemanja here! What's up, guys? Today I want to share with you an episode of another podcast where I was a guest. It was a podcast hosted by my friend Yaagneshwaran Ganesh or shorter Yarg. The podcast is called The ABM conversation podcast, one of the best out there when it comes to b2b marketing. And I'm really glad that I had a chance to be on it and share. And to be honest, I forgot to share it with you. But a few days ago, Yaag reminded me that the episode is one of the top 10 most listened to episodes of the podcast, people keep coming back to the episode and listening to it so I said, well, I need to share this with you, with my audience. So what did we talk about? We've discussed how to best leverage LinkedIn for demand generation and growth. Specifically, we talked about the way we at Funky Marketing used LinkedIn, the way I used it to go from solopreneur to the fast-growing, Funky Marketing team that we have today. We talked about our approach to content creation and distribution on LinkedIn, we talked about the trade-off between ads and organic marketing, and what could be an ideal balance. We talked about, you know, the way you can leverage LinkedIn pages the right way, but also, we tackled topics like a misconception to believe that customers who have the least amount of complaints are the best and a lot more. So there you go. 

    Link to the AMB Conversations podcast: https://the-abm-conversations-podcast.simplecast.com/

    Link to the originally published episode: https://the-abm-conversations-podcast.simplecast.com/episodes/leveraging-linkedin-for-demand-generation-nemanja-zivkovic-d6zvwF8p

    Link to Yaag's LinkedIn profile: https://www.linkedin.com/in/yaagneshwarang/

    Link to write us a review: https://ratethispodcast.com/funkymarketingshow

    • 59 min
    Selman Gökçe: Why do B2B SaaS companies need to become media companies?

    Selman Gökçe: Why do B2B SaaS companies need to become media companies?

    Why do B2B SaaS companies need to become media companies?

    Ideally, media companies that don’t ‘bend the truth’.



    Selman Gökçe, Senior Inbound Marketer at UserGuiding is joining Nemanja on the Funky Marketing Show to talk about inbound marketing and to tell you why your B2B company needs to become a media company.



    Selman is a content and inbound marketer experienced in SEO, copywriting, content writing, and inbound marketing strategies, highly interested in product management and UX design, which he regularly writes about on different blogs and publications.



    At UserGuiding, they are helping SaaS companies increase their product adoption and retention rates through smooth user onboarding processes.



    We talked about his beginnings in learning about copy and content in general, about his first role in a marketing company. 



    We tackled the dark funnel, marketing strategy, and answered a few important questions.



    What do we need to do before we start producing content?

    Which questions do you need to ask your customers?

    Why finding out customers’ experience with your product is essential?

    Why do SaaS companies need to invest in being better companies?

    Which marketing strategy should you choose long-term vs. short-term?



    Find out more about Selman on the links below:

    https://www.linkedin.com/in/selman-gokce/

    https://userguiding.com/



    If you like what you hear, subscribe here, follow us on your favorite audio platform, and give us a review https://ratethispodcast.com/funkymarketingshow. 



    Also, don't be a stranger, say hi to Nemanja and Funky Marketing team:

    https://www.linkedin.com/in/zivkovicnemanja/

    https://www.linkedin.com/company/funkymarketing

    • 52 min
    Daniel Cardona: Technology is enabling human interaction in B2B tech space

    Daniel Cardona: Technology is enabling human interaction in B2B tech space

    Daniel Cardona has joined Nemanja on the Funky Marketing Show! He's a design thinker whose passion is bringing solutions to conventional business using technology in creative ways and helping marketing teams to make effective and efficient strategies in different channels (proving to solve it from a holistic marketing perspective (that includes) from BTL activities to programmatic executions).

    He's currently working at Vozy a voice robot platform that allows companies to have better interactions with their customers via voice channels.

    We're talked about all those topics, plus about AI, Digital Transformation, B2B Marketing, Voice Bots, transitioning into teenager parenthood, and digital nomading throughout México.

    Why should you listen to this one? To get answers to a few things, such as:


    Why you should analyze history, see what inspired people before, talk to your customers, find out what inspires them, find a pattern, and add your spice to it.
    What are the 2 ways to get better at storytelling
    How to set up marketing in 90 days using the 30/60/90 formula
    How to align marketing and sales
    How technology is enabling the human interaction
    How your ex can change your marketing perspective

    Find out more about Daniel using the links:

    https://www.linkedin.com/in/cardonadaniel1/

    https://www.vozy.co/

    Follow Nemanja and Funky Marketing

    https://www.linkedin.com/in/zivkovicnemanja/

    https://funkymarketing.net/

    Make sure to subscribe not to miss the next episodes and if you like what you're hearing, give us the review RateThisPodcast.com/funkymarketingshow

    • 1 hr 7 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

jd9468403 ,

A must listen for those in B2B

Nemanja is incredibly knowledgeable and passionate about everything B2B. Love the podcast and even love his LinkedIn where he always shares his unfiltered thoughts on B2B marketing and entrepreneurship!

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