35 episodes

Where you go to listen to the best of B2B podcasts from respected expert hosts.

Funnel Radio Channel funnelradio

    • Management
    • 5.0 • 1 Rating

Where you go to listen to the best of B2B podcasts from respected expert hosts.

    Why be a lone ranger with a surly sidekick when you could be part of a family.

    Why be a lone ranger with a surly sidekick when you could be part of a family.

    Let's talk about television families.
    The good:The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Families
    Then the not so good but lovableBluth, Simpson, Griffin, Bunker, Bundy, Belcher
    And the bad.Soprano, Ewing, Roy, Dutton, Carrington, House of Lannister, and Fisher Families
    When we talk about the Lone Ranger, yes, he had one support team member, surly as he could be from time to time. I'm sure he also shook his head at the guy he worked with at how ridiculous and helpless he could be.
    Now suppose instead, there was a group of equally intelligent, enthusiastic, genuine, articulate people that wanted you to succeed and that you wanted to succeed.  If there was a plan in place for all to support and succeed with minimal effort, wouldn't that be appealing?
    What if there was a small group comprised of fans of all of you, and with skills - big skills - to share your podcast content with new audiences? Now you are no longer a Lone Ranger with a surly assistant, you are part of  supportive podcast family cheering you on and talking about you everywhere - to NEW people. Cool, huh?
    I've run across pod squads, LinkedIn link pods and more. They are heavily vetted, and require that the members each promote each others' posts EACH day. that's a lot, especially if you are in more than one because you want the shares to be thoughtful.
    Think of Funnel Media Group as your hand-selected Link Pod. Setting up some of the rhythmic routines of sharing frees you up as the outstanding host to personally connect with commenters, listeners, fans, guests, prospects. Our job is to keep the audience growing through the good social media ju-jus with honest, organic posts. 
    Get more ideas in this episode and listen to our initiative to wind up the year with a heart - Pause for a Cause.

    • 14 min
    How to be a Great podcast Host People Will Want to Listen To

    How to be a Great podcast Host People Will Want to Listen To

     
    It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. They may have a fabulous voice, but what am I gaining by listening? I almost need a whiteboard to draw pictures and take notes to track them.Other hosts don't even realize how organized their thoughts are and naturally speak in a logical order providing a ton of helpful information, but their speech patterns, ambient noises, poor equipment make it difficult to hear their wisdom and insights.Both of these issues can be hedged off with a few simple tips.
     
     
    Funnel Radio Channel is hosted by Susan Finch which is a program on the Funnel Radio Channel.    

    • 20 min
    Why Podcasts Fail to Get Beyond the 8th Episode

    Why Podcasts Fail to Get Beyond the 8th Episode

    There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast.  Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters.
    This week’s Behind the Mike with Jim and Paul
    Paul Roberts is the founder and station manager of OC Talk Radio, the powerhouse internet radio and podcasting channel for Southern California with over one million listeners a year.  Jim Obermayer is the founder of the Funnel Media Group which produces internet radio and podcasting programs for thirteen companies.  FMG has reached half a million listeners since its inception. 
    Funnel Radio Channel's Behind the Mic is hosted by James Obermayer, which is a program on the Funnel Radio Channel.    

    • 25 min
    How To Get More Listeners for Your Podcast

    How To Get More Listeners for Your Podcast

    Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems.
    But before we get to the list, let's go through a short checklist of what you should be doing to increase your reach in search, and increase your fans.
    ----more----
    1. Do you have catchy titles that give a clue what it is about?2. Do you have a catchy 150 character description that tells what they will hear, the problem it will solve, and who the guest is?3. Are you editing so everyone sounds good and you don't irritate listeners?4. Are your topics and guests compelling to your target audience?
     
    Here are the tips:
    Create a way for listeners to sign up and receive updates via email when you post a new episode? RSS to email using GetResponse or similar.
    Automatically post to your social accounts when you publish a new episode.IFTTT.com
    Have a way to schedule promotions of past episodes. Agorapulse.com
    Ask people to subscribe in EVERY episode at the end - your call to action CTA.
    Send the guest a package and ask them to post it to their connections, followers, etc. all social accounts - you make it EASY for them.
    Ask the guest 3 months later where they posted it on their site so you can promote it.
    Ask your internal fans to share out episodes each time you publish.
    Mention super fans in episodes, @mention them in social posts about it, thank them for being fans.
    Include links to subscribe to your shows on a landing page on your main site with a player to binge listen to past episodes.
    Include a link to your show in your signature, thank you pages after sign up, registration, newsletter subscriptions.
    Include small call-out at the bottom of all newsletters that are emailed. 
    Add as a part-time position in your LinkedIn profile to trigger alert to ALL connections. In that position, add the ways they can listen to your show with a link to each venue, if possible. Or take them to the landing page on your MAIN site with all of those app venue links.
     

    • 22 min
    How to be a Great and Memorable Podcast Host

    How to be a Great and Memorable Podcast Host

    This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank you note, spending money on editing and transcripts, and more. Join Susan Finch and Paul Roberts for this episode.
     

    • 22 min
    Ten Steps to Start a Podcast in Two Weeks

    Ten Steps to Start a Podcast in Two Weeks

    Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular courses are on podcasting fundamentals and advanced troubleshooting for podcasts. This week she'll give us her 10 basic steps to launching a podcast in two weeks. It's not your typical list. This episode is for anyone tasked with revving up a podcast for their company, resurrecting a failed on, or exploring podcasting as a service to offer their clients.
    Funnel Radio Channel is hosted byJames Obermayer, which is a program on the Funnel Radio Channel.    

    • 24 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

💚💙💜💜💛💜💛❤️ ,

Everything you need to know about creating an Amazing Podcast!!

If you are new to podcasting or an expert this is an excellent assembly of podcasts! Great nuggets of information on how to succeed!! Loved it!

Top Podcasts In Management

Listeners Also Subscribed To