This podcast aims to solve common problems that digital marketers have with the strategy and tactics used to generate leads.
Social Networks for the 2020s, with Mandi Relyea Voss
In this episode I talk with Amanda Relyea-Voss (who also likes to be called Mandi), owner of a 5-person social media marketing agency, Like a Voss, that serves B2C and B2B companies. Listen for the ways Mandi has used social media to interact with prospects and how this has propelled them to buy from her customers.
Marketing Within the Limits of Data Privacy
A lot of changes have happened with Data Privacy lately, as people have grown more aware of information that companies have on them. Cookies were introduced to allow sites to improve the visitor experience. But their usage has mushroomed so much, we now need pop-ups on sites just to say how many cookies are being used. With privacy regulations passed and more looming, big tech players like Apple and Google are pre-emptively changing data tracking. Google’s taking away the individual targeting on which the
Structuring Marketing Automation for success with Steve Shock
Until recently, contacting prospects and customers was difficult and came with enterprise-sized price tags. Only 25 years ago, the CRM landscape was dominated by PeopleSoft, Oracle and Siebel.
How Google Analytics 4 Impacts Marketers with Jim Cain
In fall 2020, Google released version 4 of their Google Analytics tool (here is the official announcement of GA4).
Giving Search Engines what they want with Brock Murray
You're looking at a screen that's empty, aside from a little box that you type or talk onto. A zillionth of a second later, you see all that the internet has, relating to what you entered.
Mistakes Marketers Shouldn’t Make (and some they Should) with Jordan Danger
We’re going to talk about mistakes today. I mean, today we’re going to talk about mistakes. They’re so ingrained in our present-day world, we even expect them in depictions set in the future.