Funnel Reboot

Glenn Schmelzle

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Marketing
Updated Biweekly

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.

Jul 20

Content, Simplified with Lee Densmer

Talk of Content marketing started appearing online around 2007. One of the few people who started talking about it was former Funnel Reboot guest Joe Pulizzi. It wasn't until 2014 I became aware of marketers who were staking their career on the profession of creating content. I found the idea of giving-away-expertise a bit unsettling. Maybe it was because for a dozen years prior to that, I'd mainly communicated with audiences through paid ads. Gradually, Content marketing won out - we simply expect content on social media brings marketing results. Only one problem, our guest says most of us aren't doing content marketing right. One of her main critiques is that we're making too much of it.. I'll use myself as an example. Let's look across the various accounts I've had on twitter/x; that have a combined 40,927 posts. Of those, analytics says only about 200, or 0.5% of them were home runs. If I'd known how our guest turns less into more; my marketing results could have been very different. I would also have been less stressed and would have slept better. Our guest is founder of Globia Content Marketing agency. After earning two Bachelor's degrees, from the University of Puget Sound and Boise State University, and completing her Master's at the University of Colorado Boulder, our guest spent two decades as an in-house B2B marketer. Wanting to improve how content marketing's done, she started posting on LinkedIn and built a sizable following and hung out her shingle in 2023. In 2025, she published her book Content Simplified. Let's go to boise idaho to speak with Lee Densmer Chapter/Timestamps 00:00 Intro 01:34 Meet Lee Densmer 02:46 Why Content Fails 04:08 Quantity Trap 05:47 Three by Five Framework 07:27 Set Three Goals 09:23 Burnout Social Example 10:48 Pick Three Buyers 15:14 Choose Three Themes 17:09 Mission Statement Focus 19:29 Stay In Your Lane 21:08 Avoid Endless Debates 22:28 AI Limits And Guardrails 25:54 SME Interview System 28:30 Chatbot Announcement 28:59 CEO Approval Bottleneck 30:59 Channels Promotion Repurpose 33:48 Metrics That Matter 36:29 Proving ROI And Budgets 37:21 Book details & Wrap Up Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
Jul 20 · Bonus

You Might Also Like: On Purpose with Jay Shetty

Introducing MILLIE BOBBY BROWN: "I Had A Panic Attack For 3 Months" from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty In this deeply personal conversation, Jay and Millie Bobby Brown talk about the process of discovering who she is outside of finding immense fame at a young age. She opens up about the isolation of growing up in the spotlight, the impact of shaving her head as a child, and the three-month long anxiety spiral that led her to Kyoto, Japan. She also reflects on what parenthood means to her, and we learn more about the moment she found out she was becoming a mother. Jay discovers the daily techniques Millie uses to manage her anxiety, and dives into how her and her husband Jake built a strong foundation for their marriage. In this episode you'll learn: How to Build Confidence Outside of External Opinions How to Manage Anxiety and Panic Attacks in High Pressure Moments How to Build a Strong Foundation in Relationships How to Set Healthy Boundaries with Social Media How to Build and Maintain Loyal, Honest Friendships How to Approach Adoption and Building a Family How to Raise Children Deeply Rooted in Confidence This episode is for everyone who needs a reminder that no matter how hard the world gets, you are the creator of your own story. Protecting your peace and your time with loved ones is never selfish, it’s restorative. Knowing yourself before anyone tells you who you are will keep you rooted in the calmness of the present moment. With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe ⁠⁠https://news.jayshetty.me/subscribe⁠⁠ Check out our Apple subscription to unlock bonus content of On Purpose! ⁠⁠https://lnk.to/JayShettyPodcast⁠⁠ PURPOSE10 for 10% at altrarunning.com/onpurpose. Free Shipping and Free 30-Day Trial. A State Farm agent can help you choose the coverage you need. Like a good neighbor, State Farm is there. What We Discuss: 00:00 Intro 00:49:00 What 11-Year Millie Would Think Of Her Now 00:01:39 Why She Shaved Her Head at 10 00:03:55 The Role She Most Identifies With 00:05:43 The Unbreakable Bond with Her Mom 00:06:40 Why Millie Wanted to Be a Mom 00:07:40 Sneaking Out to Get Her 11 Tattoo 00:10:57 How Motherhood Changed Her Forever 00:12:32 This Perspective Shift Changed Her Life 00:13:37 Writing Wedding Vows for a Whole Year 00:16:16 Why Adoption Was Always Part of Her Plan 00:19:08 The Moment She Became a Mom… 00:21:15 Important Lesson From Her Parents 00:23:31 Being A Big Sister 00:24:56 Addressing the “Trad Wife” Assumptions 00:26:07 Being Young In The Spotlight 00:26:16 Her Epiphany After Public Criticism 00:29:16 How to Accept Your True Self 00:32:17 Millie’s Favourite “Rappers” 00:33:13 Why She Quit Social Media Cold Turkey 00:34:52 Healing Her Worst (3 Month) Panic Attack 00:35:38 Living With Health Anxiety and Triggers 00:35:59 Finding Peace In Kyoto, Japan with Monks 00:36:46 Her Go-To Techniques for Anxiety 00:38:52 How She Discovered Her Health Anxiety 00:41:11 A Crazy Encounter Turned Nightmare 00:42:50 Mediation With A Monk 00:44:24 Being Open To Divine Intervention 00:46:15 Her Go-To Techniques for Anxiety 00:49:44 Building a Strong Foundation with Jake 00:53:08 What Jake Understands And What Others Miss 00:55:42 What Millie Values Most In Friendships 00:56:53 Watching Jake Become a Dad 00:59:41 Ignoring The Public Noise, Together 01:03:19 Scrutinizing Women In The Public Eye 01:06:44 The Advice She Gives Young Stars 01:08:54 Millie’s Mentors Growing Up 01:10:05 #1 Belief She Stands For, No Matter What 01:12:03 The Jake Game! 01:16:27 Millie On Final Five Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.
Jul 6

Why you want AI to be a more Skilled Marketer than you, with Chris Dore

Small businesses run on lean marketing teams and tight budgets, but don't count them out. They're the overwhelming majority of businesses on earth. Small companies have one function that's poised to figure out AI through experimentation, analysis and strategic changes in direction. It's marketing, and it may very well determine the winner of the AI race. After graduating from Laurentian University, our guest worked in corporate and consulting positions across Canada and even in Korea. He then founded a business which he grew to a successful exit, which led to mentoring students at Algonquin College and eventually teaching in their Business Management and Entrepreneurship program. Hungry to understand what AI could do for businesses, he went back to school in 2016 — to Carleton University for a Master's degree. In 2025 he heard about the AI Collective and founded its local Ottawa chapter. He is now CEO of ScarlettNova, an AI company dedicated to building artificial intelligence solutions for businesses, and Founder of Rogue Ventures, an AI venture studio. Let's go to a coffee shop to talk with Chris Doré. Chapters Timestamps: 00:00 Intro 01:47 Why Chris says Marketers will endure 02:50 Why Pay for Pro Models 04:50 From User to Builder 08:02 Automation vs Agents 10:33 Context and Company Brain 13:36 Document Workflows for AI 17:47 Adoption Gap and Learning Curve 19:06 Token Costs and Budgeting 22:01 AI Energy Debate 22:19 Quantum Boost Ahead 23:00 Marketing Rapid Fire 23:18 Websites Get Personal 25:22 Vibe Coding Limits 26:06 Skills Over Knowledge 26:38 Events Still Matter 28:43 Paid Media After SEO 30:17 Winning With Niches 32:06 Trust And Adoption 34:32 Full Spectrum AI Help 36:02 Adoption Is Human 37:45 Venture Studio Spinoffs 39:20 Wrap-up Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
Jun 22

Earn It! with Steve Pratt

Everyone makes content now. But having content doesn't automatically mean anyone will actually consume it. There are brands with long-running programs and audiences that carve out time for their content, while other brands' programs fade because it became a thankless chore. What's different between content that's adored and content that dies in obscurity? The brands that win make content that audiences don't see as branded content. Where the work they made was so genuinely useful, or surprising, or true — that instead of feeling exploited, the recipients felt like they were being favored. A gift doesn't need your logo on it. Your fingerprints are already there. Our guest knows how to do this. His early career was working in production at AOL and several TV and radio networks. Then in 2014 he launched Pacific Content, an agency he built into the one brands trusted when they wanted to stop making noise and start building audiences. It was acquired by one of the country's largest media companies in 2023. What he learned doing that became the book Earn It, which came out in 2026. Let's go to this talk with Steve Pratt. Chapter Timestamps: 00:00 Why Content Gets Ignored 01:00 Meet Steve Pratt 02:12 Attention Is Finite 04:38 Be The Party Host 06:52 Marketing As A Gift 08:23 From You Not About You 09:55 Bravery And Commitment 12:46 Promote The Gift 15:03 Podcast Case Studies 21:07 Measuring Time And Trust 24:04 Fewer Things Better 25:35 Expertise Over Platform 27:04 Pacific Content And Wrap Up Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
Jun 9

From Adversaries to Advocates: How to win friends (and budgets) with data

I can't prove it, but I think many marketers wish they could improve how they're perceived by corporate leadership. I have felt this way in more than one role, and racked my brain on how to fix it. I've entertained everything including coming to board meetings with a dozen custom-branded donuts. Thankfully, the a solution I have come up with isn't extreme and it doesn't require donuts. I was recently given the chance by a local association - the OPMMA - to give a talk and I picked this problem. I hope as you listen to how I think it's solved and the three moments where this method demands doing the opposite of what our gut says to do. So give a listen to 'From Adversaries to Advocates' All references in this show are linked in the Shownotes for this episode on the Funnel Reboot site.
May 25

Using CRM for Total Recall, with Brandon Drake

We humans like conversations that keep moving forward. Every time we share some detail about ourselves, we expect the other person to remember it. If they bring that detail back up in our next interaction, we feel pleased and want to keep that relationship going. Conversely, we get annoyed when they blast us with messages we had already said didn't interest us. This is severely problematic for us sales and marketing professionals. The sheer volume of people and details we all encounter is too much to keep straight in our outbound emails, let alone in our heads, and that's why we use CRMs. But there are many CRMs out there and to fit a business, they all need to be customized. That's where our guest comes in. A graduate of CalState in information systems, he worked in data analyst roles for several tech companies, including a Customer Relationship Management company that sold to enterprises. Wanting to work more with solopreneurs and SMBs, he decided to go out on his own as a CRM consultant to show them sustainable relationship-building techniques. Suffice to say, he is able to deliver immediate benefits to his clients under this business model. He also has a passion for coaching people on their nutrition, which explains why both components are blended in the name of his business - the health data guy. Let's go to Laguna Beach to speak with Brandon Drake. Chapters/Timestamps: 00:00 Why Memory Matters 00:34 Meet Brandon Drake 02:19 From Burnout to Health 03:44 Back to CRM Consulting 07:00 Relationship First CRM 09:14 Automated Nurture Emails 11:20 Crowdsourced Content Engine 12:11 Bio Form Data Hack 16:11 Progressive Profiling Scores 19.45 PSA: Funnel Reboot Reading Room 20:29 Segmentation Beats Spray 26:46 Protect Email Reputation 28:16 AI Needs Process First 32:28 Where to Find Brandon Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
May 15

The Marketing Growth Formula, with Heidi Hattendorf

Episode 233 In the 2009 movie "Up" there's a golden retriever whose collar can translate his thoughts to speech. When Dug the dog first starts speaking, the main characters marvel at how smart he is, but expectations drop a moment later when he snaps his head around and halts mid-sentence when he hears a squirrel. We marketers are prone to Squirrel-chasing. Let's be honest and admit that we get caught on a treadmill of activity without stopping to ask ourselves if it's having an impact. How do we break this habit? This month's book says it's by creating a Go-To-Market plan with detailed tactics. A plan reminds us why we're sticking with those tactics, so we don't get distracted by any tactic that comes along. Our guest has an MBA and 25+ years of marketing leadership experience in the US and Europe. Her consultancy, Transformation Insights, offers Fractional CMO services that help companies grow by building go-to-market strategies that are consistent and effective. She is also a speaker and the author of The Marketing Growth Formula which came out in late 2025. Let's go to Miami Florida to talk with Heidi Hattendorf Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.
Apr 27

Market Eminence, with David Newman

Episode 232 There is a quiet, enduring power in wisdom that resists the urge to conform. Wise people refuse to abandon their convictions. It's not obvious who will be the Wise character in These Stories, the role often casts them as having lowly beginnings or in the shadow of others who are more powerful. But they speak out anyway, even if they are mocked or sidelined. Take: Don Quixote's sidekick Sancho Panza, whom Quixote usually makes fun of, becomes so well known for his practical wisdom that he becomes a Governor. In the story of Sidharrtha, when the prince leaves his palace, he is called a fool and so-called teachers treat him as an outcast. They never reach enlightenment but he ultimately does.To Kill a Mockingbird's Atticus Finch, the lawyer in the deep South who was shunned by his community for taking on an unwinnable case. Though he lost, townspeople credited him as "the only man in these parts who can keep a jury out so long in a case like that." Sheherazade, the woman in One Thousand and One Nights who was facing execution at dawn, but who told cliffhanger tales that stalled the king's command, saving her life. Lastly, the Young boy In The Emperor's New Clothes, where everyone believed the lie that only smart people could see the emperor's clothes, so no one said anything as he walked by. The boy's exclamation brought what everyone knew to be true into the open. These fictional characters remind us that while the truth may be unpopular at first, people eventually realize they should listen to, and follow the person who said it. They remind us that when leaders step up, share their convictions, act as the voice of reason, they will ultimately triumph. Our guest's new book says that any company wanting to lead their category.must fearlessly shout out what they know to be true. The title "Market Eminence," refers to the position of category authority that leaders who do this can reach. Its tone is as bold as his previous books Do It! Selling, Do It! Speaking and Do It! Marketing. He is also an advisor who works with marketers, salespeople and executives, host of a 500+ episode, top-ranked podcast called The Selling Show. Let's welcome back this previous show guest from Bryn Mawr Pennsylvania, David Newman. Links to everything mentioned in the show are on the Funnel Reboot site's page for this episode.

A show giving you better insight into your funnel, so your marketing can be even better. New content biweekly, geared to help data-based marketers solve common problems that businesses have with the strategy, implementation and measurement of their digital marketing. Podcast hosted by Glenn Schmelzle.

Creator

Glenn Schmelzle
Years Active

2017 - 2026
Episodes

234
Rating

Clean
Copyright

© Creative Commons Attribution-NonCommercial-NoDerivatives 4.0
Show Website

Funnel Reboot