12 episodes

In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.

Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.

Funnelocity: the B2B Sales and Marketing Podcast MarketOne International

    • Business
    • 5.0 • 2 Ratings

In each episode, MarketOne President Enrico Brosio, accompanied by a special guest, brings you real talk on a different stage, strategy or business situation impacting the world of B2B sales and marketing.

Episodes are published every 2 weeks on Thursdays, and can be accessed on all good podcast channels.

    S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets

    S2, Ep4: CMO Challenges in 2022 with Victor Milligan of Fastmarkets

    AI, marketing automation, retaining talent, branding, keeping your pets out of Zoom calls - just a few of the things that are potentially keeping CMOs awake in 2022. Victor Milligan, Chief Marketing Officer of Fastmarkets joins Mary and Gifford in a wide-ranging (and amazingly pet-free) discussion, providing invaluable insight into his day to day world, some of his key priorities, and what it means to be a marketing leader in 2022.

    • 53 min
    S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre

    S2, Ep3: Wash, rinse and repeat - the secrets of Global B2B Digital Production with Catalina Dobre

    In-house or outsourced? Global or local? Governance or free-for-all? Join Catalina (Cat) Dobre, Director of Global Production and EMEA Client Services at MarketOne as she reveals the secrets of running a global digital production team that takes its error-free rate extremely seriously and provides invaluable tips and tricks on everything from onboarding to governance and the perfect brief. 

    • 41 min
    S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost

    S2, EP2: Rise Above the Noise: Putting the human back into marketing with Daniel Kushner of Oktopost

    Everybody's talking about the evolution of customer experience, but has B2B marketing really changed that much in the last 20-30 years, or is there just a lot more noise generated by the glut of technology solutions used today by marketers? Daniel Kushner, CEO of Oktopost joins MarketOne's own Shaun Ma to discuss the issue and suggest how we might cut through the noise and return to the core tenets of marketing.


     

    • 1 hr
    S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process

    S2, Ep1: Blow it up and start again: How to evolve and not destroy your lead management process

    What are the key considerations for designing a lead to revenue process, whether you're just starting out or you're looking to refine your existing approach? Aaron Doherty, Growth Marketing Lead at Pachyderm, and MarketOne's own Jennifer Comisford join new hosts Mary Kleinsorgen and Gifford Morley-Fletcher in a wide-ranging discussion covering topics such as getting buy-in for the process, maintaining success, the best tech to use, and, of course, measurement.

    • 1 hr 4 min
    S1, Ep8: Effective B2B Sales Development in a Work from Home World

    S1, Ep8: Effective B2B Sales Development in a Work from Home World

    Over the last year, we've all got used to working from home, but this doesn't mean it's been business as usual for everyone. In the world of B2B Sales Development, BDRs / SDRs have encountered a new challenge: how do you continue selling effectively when face-to-face meetings are off the table and prospects are difficult or even impossible to reach because they too are working from home? Join us as Brad Fijac and Theo Tsiavis from MarketOne Australia team up with Enrico to explain how they have successfully addressed this challenge, to introduce the concept of Tele 2.0, and to look at whether the world of B2B Sales has been changed for ever by the pandemic.

    • 35 min
    S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui

    S1, Ep7: Going 'back to basics' with your B2B Marketing strategy - Anvi Bui

    When building B2B Marketing campaigns, it’s very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you haven’t covered the basics. Join us as marketing technology expert Anvi Bui teams up with Enrico to talk us through the basic foundations of a successful B2B Marketing Strategy, provide some real world examples and encourage us to wear that ‘I am basic’ badge with pride.

    • 48 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Dawn@MouseChow ,

Insightful

Super knowledgeable guests and Enrico asks great questions. You can tell these are people who have lived the challenges they’re discussing. They speak from experience, not just theory. Looking forward to more episodes!

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