Furlo Capital Real Estate Podcast

James Furlo
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  • UPDATED WEEKLY
Furlo Capital Real Estate Podcast

A conversational podcast between James and Jessi Furlo that dives into the intricacies of passive real estate investing. Our mission is to equip people to invest wisely in both property and residents so that, together, we can build wealth and improve housing.

  1. 13H AGO

    PAVE Your Way To Better Returns With A Smarter Investing Framework | Ep 82

    (Watch the YouTube video of this episode here)   Would you board a plane if the pilot hasn't done a pre-flight check? Probably not! In this episode of the Furlo Capital Real Estate Podcast, we delve into the importance of preparation in both piloting and passive real estate investing. We discuss PAVE, a safety evaluation system for pilots, and how these concepts can be applied to make better investment decisions. Join us for a fun and informative discussion aimed at helping you invest wisely and improve housing. // Key Moments 00:00 Intro 01:47 Using Drones in Real Estate 03:59 The PAVE Framework for Smarter Investing 05:53 The I AM SAFE Checklist 09:03 Understanding Financial Health in Investments 11:09 Evaluating the Market Environment 14:18 External Pressures in Investment Decisions // 6 Key Lessons Take full command of your money: As a passive investor, you’re the “pilot in command”—the final decision-maker on where your funds fly. Don’t invest while financially jet-lagged: Use the “I'M SAFE” checklist (Illness, Medication, Stress, Alcohol, Fatigue, Eating) to assess your personal readiness before committing capital. Cool deals still need pre-flight checks: That glossy pitch deck might look amazing, but like an aircraft, the deal must be structurally sound—understand the business plan, risks, and returns. Great markets don’t fix bad investments: The environment matters—but it can’t compensate for a weak sponsor or shaky numbers. Due diligence > doing deals fast: If you're too fatigued to research properly, it's a sign to hit pause—not the invest button. Know the limits of your ‘aircraft’: Every investment has performance thresholds—know the leverage, exit strategies, and asset class quirks before you board. // Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference. If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy? 👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing? 👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    19 min

  2. JUL 9

    7 Subtle Red Flags That Mean You Shouldn’t Invest in That Deal | Ep 81

    (Watch the YouTube video of this episode here)   In this episode of the Furlo Capital Real Estate Podcast, we dive into the intricacies of identifying subtle red flags in passive real estate investing. We discuss how to trust your gut feeling, understand the business model, and ask the right questions to ensure a deal is right for you. Our mission is to equip you with the knowledge to invest wisely, improve housing, and build wealth. We also share some personal experiences to provide a comprehensive guide to spotting potential red flags in real estate deals. // Key Moments 00:00 Intro 02:19 Discussing Red Flags in Real Estate Deals 03:24 Understanding the Business Model 08:14 The Urgency Red Flag 10:17 Poor Communication as a Red Flag 11:49 Handling Complicated Questions During Deals 13:32 Red Flag: Unclear Downside Scenarios 19:41 Trusting Your Gut Feeling in Investments // 7 Key Lessons Make sure you can explain the deal in one paragraph: If you can't clearly articulate how the investment works, it’s a sign you're not ready—or the deal isn’t right. Ask the uncomfortable questions early: If a sponsor avoids or sugarcoats tough questions, that’s a major warning sign. Set your pace—don't let the deal rush you: If you’re twisting yourself into knots to meet a deadline, it might be time to walk away. Judge sponsors by their communication habits: If responses are delayed or vague before the deal, expect more of the same later. Always ask, “What if things go wrong?”: A sponsor without a clear downside strategy isn't managing risk—they’re avoiding it. Know how the money flows: Lopsided terms—especially heavy fees or weird payout structures—are often designed to benefit the sponsor, not you. Trust your spidey senses: If something feels off, even if you can’t articulate it, honor that intuition. You're entering a long-term relationship. // Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy? 👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing? 👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    24 min

  3. JUL 2

    What My 10-Year-Old Thinks About Building Wealth Through Real Estate | Ep 80

    (Watch the YouTube video of this episode here)   Welcome to the Furlo Capital Real Estate Podcast! In this special episode, I'm joined by my daughter, Elinor. We dive into the world of passive real estate investing, discuss the ins and outs of my job, and hear her imaginative ideas about dream homes and future business ventures. We also touch on important lessons about money management and what it means to be rich, and to be happy. Tune in to get a unique perspective on real estate and investing from a father-daughter duo. // Key Moments 00:00 Intro 03:41 Elinor's Ideal Home 15:06 Saving for Big Purchases 16:50 Teaching Kids About Money 19:09 Business Lessons from Dad 19:57 Future Career Aspirations 21:35 What Makes Someone Rich or Happy? // 5 Key Lessons Let kids into your world: You'd be surprised what they absorb just by watching you work. Dream homes should be fun, not just functional: Design like a kid—think big, bold, and maybe even a little weird. Teach kids financial literacy early: Dividing dollars into “spend,” “save,” and “give” becomes way more fun with markers and dollar-store flair. Start with imagination, end with ownership: A love for hotels or Airbnbs could be the seed of a real business. Saving is harder than it sounds: Especially when shoes are calling. Build patience with purpose. // Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy? 👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing? 👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    27 min

  4. JUN 25

    Our Quick Exit Strategy Involves Buying Low Selling Clean and Skipping Renovations | Ep 79

    (Watch the YouTube video of this episode here)   Welcome to the Furlo Capital Real Estate Podcast! In this episode, we dive into a recent real estate acquisition, exploring the nuances of passive real estate investing. Discover how a simple Facebook ad led to the purchase of a single-family home and learn about the importance of investing wisely to build wealth while improving housing. From structuring creative deals to understanding the seller's story, this episode provides valuable insights for both seasoned investors and beginners.  // Key Moments 00:00 Intro 01:27 Closing the Deal: A Personal Experience 07:50 Creative Financing and Negotiations 12:08 Setting Up the Deal 13:23 Final Preparations 14:21 Closing the Deal 16:50 Financial Breakdown // 4 Key Lessons Don’t forget the people behind the property: It’s not just about numbers and buildings—remember to invest in the people connected to the property too. When timelines shift, don’t panic—pivot: The lease-option fell apart, but it turned into a better cash deal and shaved thousands off the price. Flexibility wins. Earn trust by showing up, not showing off: Not pressure—Just empathy, made things easy, and let the deal unfold naturally. Empathy closes more deals than ego: The seller didn’t want a bidding war—he wanted to be heard. Listening got us the house, not outbidding. // Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference. If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy? 👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing? 👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    27 min

  5. JUN 18

    7 Emotional Traps That Quietly Destroy Your Real Estate Returns | Ep 78

    (Watch the YouTube video of this episode here)   In this episode of the Furlo Capital Real Estate Podcast, we dive deep into the emotional complexities of passive real estate investing. We discuss the various emotions that investors experience, such as fear, greed, overconfidence, impatience, guilt, and nostalgia, and how these emotions can sabotage smart investing decisions. We also share practical tips and tools to manage these emotions, including the importance of having a structured process. Whether you're a seasoned investor or just starting out, this episode will equip you to invest wisely and build wealth while improving communities. // Key Moments 00:00 Intro 04:57 Fear: The Overthinker 09:45 Greed: The Jackpot Chaser 14:41 Overconfidence: The Veteran Skips the Briefing 19:37 The Deal Drifter: Impatience in Real Estate 25:51 The Fear of Missing Out (FOMO) in Real Estate 29:44 The People Pleaser Investor: Guilt in Investing 34:08 The Nostalgic Investor: Recency Bias // 6 Key Lessons Address fear with structure: Fear often shows up as overthinking and indecision. Set clear investment criteria and time limits to avoid paralysis. Avoid letting greed distort your judgment: High returns can be enticing, but focus on risk-adjusted returns and verify assumptions before committing. Confidence should not replace due diligence: Even experienced investors can overlook critical details. Approach each deal with fresh eyes. Resist the pressure to move quickly: Impatience can lead to poor decisions. Use quiet periods to refine your criteria, learn, and build connections. Don’t rely on others to make your decision: FOMO can override good judgment. Rely on your own process, not peer momentum or testimonials. Past success is not a guarantee: Nostalgia can create blind spots. Evaluate each opportunity in today’s context, not yesterday’s outcomes. // Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference.If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy? 👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing? 👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    41 min

  6. JUN 11

    How We Use Scalable Systems to Place Better Tenants, Faster | Ep 77

    (Watch the YouTube video of this episode here)   This behind-the-scenes look at our tenant screening process, a key factor in scaling our real estate operations efficiently. Join us as we dive into the intricacies of passive real estate investing, with a focus on effective tenant screening methods. Discover our 'SOLID' Screening Method and learn how we identify responsible tenants who pay rent on time, communicate well, and take care of properties. Plus, we share valuable insights on setting screening criteria, conducting pre-screening interviews, and ensuring compliance with fair housing laws. Whether you're a passive investor or looking for property management tips, this episode is packed with actionable strategies to help you invest wisely. // Key Moments 00:00 Intro 01:50 The Solid Method 04:28 Creating Screening Criteria 13:03 Streamlining the Phone Interview Process 15:28 Screening and Validations Process 19:57 Application Process and Legalities 24:10 Red Flags and Screening Criteria 28:30 Final Thoughts on Tenant Screening // 6 Key Lessons Use the SOLID method: Systematic, Objective, Lawful, Interested, Discerning. Write your rules before anyone applies: Clear, consistent criteria = fewer legal headaches. Pre-screen before the tour: Save time—talk first, show later. Ask curious questions: What people say between the lines tells you everything. Screen in order received: Avoid discrimination claims by keeping it first-come, first-qualified. Refine after every tenant: Each bad fit improves your process—if you let it. // Let's build your wealth and improve housing, together.I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference. If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    31 min

  7. JUN 4

    5 Summer Lessons Every Passive Real Estate Investor Needs to Know | Ep 76

    (Watch the YouTube video of this episode here) Summer is here, and while we're enjoying barbecues and pool days, it's also a great time to learn about investing. In this episode of the Furlo Capital Real Estate Podcast, we explore the connection between summer fun and passive real estate investing. We discuss five key lessons: planning ahead, packing light, trusting professionals, embracing quiet growth periods, and remembering your 'why.' Join us as we share insights on how to invest wisely, even during the summer. Happy investing and happy summer! // Key Moments 00:00 Intro 01:31 Lesson 1: Plan Ahead, Pay Later 02:34 Lesson 2: Pack Smart, Travel Light 04:03 Lesson 3: Let the Pros Run the Show 07:38 Lesson 4: Growth Happens in Quiet Seasons 09:10 Lesson 5: Remember Your Why // 4 Key Lessons Book your investments like you book summer campsites—in advance: The best real estate deals are snatched up by those who do their homework early. Grow wealth like a garden: Real estate rewards the patient; don't stare at your portfolio hoping it blooms faster.  If your money can't vacation with you, it's working too hard: Passive cash flow means you get to unplug while your dollars keep hustling. Invest with purpose, not just profit: Remember your "why" for investing—whether it's fishing in Alaska or chasing popsicle-soaked backyard dreams. // Let's build your wealth and improve housing, together.I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference. If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy?👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing?👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook // DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    13 min

  8. MAY 28

    Solo Versus Partner Investing in Real Estate and Which One Delivers Better Returns | Ep 75

    (Watch the YouTube video of this episode here)   In this episode of the Furlo Capital Real Estate Podcast, we tackle the question: is it better to invest solo or with a group? We explore the potential returns of both approaches, with insights into the pitfalls and benefits of each. From handling full risk and return on your own to leveraging someone else's expertise and time, we cover it all. Plus, we dive into the benefits of being a private money lender and provide guidance on how newcomers can avoid common mistakes.  // 7 Key Moments 00:00 Intro 01:44 Solo Investing: Full Control, Full Risk 04:07 Common Mistakes of First-Time Solo Investors 07:52 Partnering with Experienced Investors 09:57 Understanding Returns and Risks 12:53 Comparing Investment Strategies 15:00 Advantages of Partnering and Pooling Funds // 4 Key Lessons You’re not just investing in real estate—you're investing in track records: A seasoned operator brings execution, deal flow, and a proven model to the table. That's your shortcut to better returns.  Invest with someone who's made the mistakes so you don't have to: Working with an experienced investor saves you from rookie blunders—and bad deals you didn’t even realize were bad. The best ROI might be peace of mind: Partnering with a pro removes the guesswork, the stress, and the what-ifs. Your returns go up—and your blood pressure goes down.  Want access to bigger deals? Bring your capital, not your contractor skills: Pros can unlock larger, more lucrative projects that solo investors simply can’t reach. Pooling resources creates opportunity. // Let's build your wealth and improve housing, together. I spent 12 years as a data scientist at HP and purchased $5M worth of real estate over 15 years using my own money. Now, I'm partnering with busy professionals to diversify their investments and generate passive income through real estate syndications and short-term flips—without dealing with tenants, toilets, or tantrums. At Furlo Capital, we believe real estate isn't just a transaction; it's a partnership. Our value-add approach creates win-win situations where residents thrive, and investors build wealth. We're not just in this to make money—we want to make a difference. If you're ready to diversify from stock market volatility and want reliable, steady returns, let's build your wealth and improve housing, together. Want to dive deeper into my investing thesis and strategy? 👉 Learn more: https://furlo.com Curious about the critical questions to ask before investing? 👉 Get my 196-question due diligence vault: https://furlo.com/good-deals-only-ebook// DisclaimerPlease note that investing in private placement securities entails a high degree of risk, including illiquidity of the investment and loss of principal. Please refer to the subscription agreement for a discussion of risk factors.

    19 min
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About

A conversational podcast between James and Jessi Furlo that dives into the intricacies of passive real estate investing. Our mission is to equip people to invest wisely in both property and residents so that, together, we can build wealth and improve housing.

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