33 min
Future of D2C Beyond Performance Marketing: Actionable Strategies to Engage and Delight Customers Growth Maestros
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- Marketing
Days of growing a business only on performance marketing are over. Organically reimagining commerce is the only way for digitally native brands to win by decreasing acquisition costs and delighting customers.
The focus needs to shift from only customer acquisition to customer education and engagement, which in turn will reduce the acquisition costs drastically and brands like Good Glamm or Mamaearth are great examples of brands doing that right!
To shed light on this topic, your host Rajarshi speaks to Dhiraj Jain, CEO and Co-founder of dotkonnekt, an experiential commerce platform, purpose-built for brands to provide unique D2C experiences which attract and engage customers.
Days of growing a business only on performance marketing are over. Organically reimagining commerce is the only way for digitally native brands to win by decreasing acquisition costs and delighting customers.
The focus needs to shift from only customer acquisition to customer education and engagement, which in turn will reduce the acquisition costs drastically and brands like Good Glamm or Mamaearth are great examples of brands doing that right!
To shed light on this topic, your host Rajarshi speaks to Dhiraj Jain, CEO and Co-founder of dotkonnekt, an experiential commerce platform, purpose-built for brands to provide unique D2C experiences which attract and engage customers.
33 min