10 episodes

The team at SQAD POD are delivering news, insights, trends, and reports that impact the advertising industry. We find the trend-setting stories, and interview professionals from across the industry to discuss media planning, advertising, ad costs, and much more. We've made a quick check of the hottest trending topics around the advertising industry and created an 6 min podcast to get you up to speed. Checkout the website for links to all the stories we cover each episode.

Game Changers | SQAD POD Game Changers | SQAD POD

    • Business
    • 5.0 • 1 Rating

The team at SQAD POD are delivering news, insights, trends, and reports that impact the advertising industry. We find the trend-setting stories, and interview professionals from across the industry to discuss media planning, advertising, ad costs, and much more. We've made a quick check of the hottest trending topics around the advertising industry and created an 6 min podcast to get you up to speed. Checkout the website for links to all the stories we cover each episode.

    5 Game Changers Every Advertiser Must Know in January 2019

    5 Game Changers Every Advertiser Must Know in January 2019

    This month we are talking about Netflix’s new advertising weapon, Nielsen and Comscore’s format war, scarily targeted OOH ads, Amazon’s free sample program, and Facebook's messaging merger plans.

    • 8 min
    5 Game Changers Every Advertiser Must Know in December 2018

    5 Game Changers Every Advertiser Must Know in December 2018

    This month we’re talking about Nexstar’s potential acquisition of Tribune Media, Facebook’s new data patent, a new challenger for 'the world's largest advertiser', kid influencers, and Burger King’s epic troll campaign against its biggest competitor.

    • 8 min
    5 Game Changers Every Advertiser Must Know in November 2018

    5 Game Changers Every Advertiser Must Know in November 2018

    This month, we’re diving into Stories, Roku’s advertising plans, ad tech transparency, Disney+, and the first-ever programmatic VR campaign.

    • 10 min
    5 Game Changers Every Advertiser Must Know in October 2018

    5 Game Changers Every Advertiser Must Know in October 2018

    This month, we’re diving into marijuana marketing, Adobe’s acquisition of Marketo, Amazon’s fight for the spotlight, Google’s data breach, and futuristic Alexa ad technology.

    • 10 min
    5 Game Changers Every Advertiser Must Know in September 2018

    5 Game Changers Every Advertiser Must Know in September 2018

    This month, we’re talking about crowdsourcing ad ideas, Nike’s controversial ad strategy, the personal side of political ads, mood-inspired advertising, and the creative side of ad campaigns.

    • 10 min
    5 Game Changers Every Advertiser Must Know in August 2018

    5 Game Changers Every Advertiser Must Know in August 2018

    This month we're discussing Google’s programmatic OOH plans, NBCU’s promotional streaming service, the consolidation of ad tech firms, Amazon’s eye on movie theaters, and California's tough new online consumer protection law.

    • 10 min

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