111 episodes

The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

GameMakers GameMakers

    • Leisure
    • 5.0 • 4 Ratings

The GameMakers podcast publishes current, entertaining, and in-depth discussions on F2P game development. Topics that we cover include the business of games, F2P monetization, liveops, game design, game development processes, team structure, and more.

    Why legendary developers are jumping onto Unreal Editor for Fortnite (UEFN)!

    Why legendary developers are jumping onto Unreal Editor for Fortnite (UEFN)!

    Epic's Unreal Editor for Fortnite (UEFN) potentially presents a huge new platform rivaling Roblox. Why are some of the most experienced developers in the world like Alex Seropian (founder of Bungie and Industrial Toys/EA) and Pete Hawley (100 Thieves) so excited by UEFN? What does a former Roblox developer, Arthur Trusov, think about the platform especially in comparison to Roblox?

    Find out now!

    OUTLINE:
    0:00 Intro
    1:45 Why UEFN? How big is this opportunity?
    8:30 Leaving Roblox and comparing Roblox to UEFN as a dev platform
    11:35 Technical limitations of UEFN
    12:50 Veterans going creator platforms, young guys going to professional development platforms
    13:19 Potential developer economics from UEFN
    16:16 Alex on the longer term opportunity with UEFN
    17:57 Pete on the difference between console vs. UEFN development, how 100T ties UEFN + AAA dev together
    22:00 developing around UEFN’s challenges
    24:07 Arthur on how Roblox devs would think about UEFN economics
    27:19 What are the good parts of developing on UEFN vs. Roblox
    31:30 What improvements to UEFN should Epic work on next?
    37:37 Did UEFN launch too early?
    40:34 What is keeping Roblox devs to jump to UEFN?
    43:05 Future predictions for UEFN
    48:07 Team sizes and time for UEFN games
    50:18 Company intros and final message

    👇 EPISODE LINKS:
    - Pete Hawley: https://www.linkedin.com/in/petehawley/
    - Alex Seropian: https://www.linkedin.com/in/alexander...
    - Arthur Trusov: https://www.linkedin.com/in/arthurtru...

    SUBSCRIBE TO GAMEMAKERS:
    - Spotify Podcast: https://spoti.fi/3Cpyq7i
    - Newsletter: https://gamemakers.substack.com/

    😃 —CONNECT WITH ME! —
    • MY INSTAGRAM → @jokim1
    • TWITTER → @jokim1
    • LINKEDIN → https://www.linkedin.com/in/jokim/

    — POPULAR CONTENT —
    🤑 Economy of the Metaverse with Tim Sweeney    • Economy of the Metaverse | Fortnite C...  
    ℹ️ How to Build the Amazon of Game Companies    • Building the Amazon of Game Companies...  
    🔮 Gaming Trends | A Look Ahead at 2021    • Mobile Gaming Trends in 2021 | Joe Ki...  
    🖥️ The Future of PC Gaming    • Future of PC Gaming | David Brevik, S...  
    🔴 Games Industry M&A    • Games Industry M&A: Keys to Success w...  
    🔴 Netcode for Multiplayer Games    • Netcode for Multiplayer Games | Glenn...  
    🔴 IDFA Deprecation Product Impact    • Apple IDFA Deprecation: Product & Too...  
    🔴 Trip Hawkins on the New High Score    • Trip Hawkins | The New High Score (Pa...  
    🔴 LiveOps F2P Best Practices    • LiveOps - F2P Sales Best Practices 2020  


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    • 53 min
    Mobile UA Landscape Impact on Gaming Companies (Pixels & Profits #7) ft. Matej Lancaric

    Mobile UA Landscape Impact on Gaming Companies (Pixels & Profits #7) ft. Matej Lancaric

    IDFA deprecation and the end of fingerprinting *in theory* would end targeting and the ability to do user acquisition as well as in the past. What is the current state of the market and what will the impact of new changes - meaning the end of fingerprinting - have on mobile game companies?We talk to Matej Lancaric, mobile user acquisition specialist and podcast host on 2 and a half gamers for his take on what is going to happen.
    OUTLINE:
    0:00 Intro
    2:00 History of UA spend
    3:00 UA spend data points - growth vs. profitability
    6:15 UA terms explanation: Payback period, ROAS, bad modeling, AEO/VO
    9:00 Will the end of fingerprinting kill off event optimization?
    11:24 Max and why Applovin has a major advantage as an ad network
    14:44 Back to the history of UA spend - current day
    15:55 Current market comps for UA spend - G5
    17:00 Current UA strategies
    21:30 Demand vs. supply side explanation
    22:50 Applovin vs. Ironsource
    24:14 End of fingerprinting: Will changes in UA cause publishers to push games now?
    28:28 What is the impact of end of fingerprinting?
    29:57 Is Apple’s ad network good for industry?
    31:49 How does web shops impact UA?
    33:05 Typical UA budgets for new game launches
    35:55 What’s driving success for games Matej is pushing?
    38:10 Asia gamedev strength before the rest of the world
    39:30 Last words from Matej

    👇 EPISODE LINKS: - Matej Lancaric: https://www.linkedin.com/in/matejlancaric/, www.lancaric.me- Matthew Kanterman: https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/- Joseph Kim: https://www.linkedin.com/in/jokim/- Brian Peganoff: https://www.linkedin.com/in/brian-peganoff/

    SUBSCRIBE TO GAMEMAKERS:
    - Spotify Podcast: https://spoti.fi/3Cpyq7i
    - Newsletter: https://gamemakers.substack.com/

    😃 —CONNECT WITH ME! —
    • MY INSTAGRAM → @jokim1
    • TWITTER → @jokim1
    • LINKEDIN → https://www.linkedin.com/in/jokim/

    — POPULAR CONTENT —
    🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
    ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
    🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
    🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
    🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
    🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
    🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
    🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
    🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY


    ---

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    • 41 min
    Take-Two Interactive Financial Deep Dive (Pixels & Profits #6) ft. Eric Kress

    Take-Two Interactive Financial Deep Dive (Pixels & Profits #6) ft. Eric Kress

    The Pixel bros are joined by Eric Kress from the Deconstructor of Fun podcast to talk everything Take-Two Interactive!

    OUTLINE:
    0:00 Intro
    2:45 Take-Two Fundamentals
    6:25 The $5.5B to $8B guidance in bookings
    7:12 What could be driving $8B in bookings
    10:30 Comparing King acquisition vs. Zynga
    13:07 Rockstar and 2K Overview
    15:38 Kress’ take on T2 business
    20:57 Zynga Overview
    23:15 Eric: Why Zynga was the worst acquisition ever
    29:50 Why some investors ignore T2 longer-term risk
    30:40 Bull case for T2
    31:38 Why GTA6 will not sell as much as GTA5
    32:48 The PC case for GTA6
    33:38 Product portfolio strategy discussion: broad vs. focused
    37:49 Overall outlook
    38:25 T2 acquisition scenarios
    40:25 Growth opportunities
    46:52 Why did T2 buy Zynga and what are the ramifications?
    53:37 Conclusions

    👇 EPISODE LINKS:
    - Eric Kress: https://www.linkedin.com/in/serkantoto/
    - Matthew Kanterman: https://www.linkedin.com/in/matthew-kanterman-cfa-b6345133/
    - Joseph Kim: https://www.linkedin.com/in/jokim/
    - Brian Peganoff: https://www.linkedin.com/in/brian-peganoff/


    SUBSCRIBE TO GAMEMAKERS:
    - Spotify Podcast: https://spoti.fi/3Cpyq7i
    - Newsletter: https://gamemakers.com/

    😃 —CONNECT WITH ME! —
    • MY INSTAGRAM → @jokim1
    • TWITTER → @jokim1
    • LINKEDIN → https://www.linkedin.com/in/jokim/

    — POPULAR CONTENT —
    🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
    ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
    🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
    🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
    🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
    🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
    🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
    🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
    🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY


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    • 57 min
    Rise of the White Tiger | Life, Entrepreneurship, and Rise of India & Opportunity ft. Mukul Deora

    Rise of the White Tiger | Life, Entrepreneurship, and Rise of India & Opportunity ft. Mukul Deora

    Mukul Deora is a modern-day Renaissance man. He has found success in business, music, movies (as the producer for The White Tiger), and today he's tackling tech entrepreneurship in social media.

    The White Tiger movie encapsulates many of my personal beliefs and aspirations of what people are capable of if they change their mindset and are given the opportunity.

    In this discussion with Mukul, we discuss: #1. Living a life well-lived, #2. Mukul's journey and how he's found success in diverse areas, and #3. the future of opportunity for India.

    Definitely check out this conversation and let us know what you think!

    OUTLINE:
    0:00 Intro
    0:55 What does it mean to live a life well lived?
    1:20 The concept of the rooster coop
    2:30 JK’s interpretation of a life well lived: an interesting story and achieving potential/meaning
    4:37 The story that we tell ourselves
    5:49 Interpreting the rooster coop
    8:10 Learn about yourself by doing
    10:10 How does Mukul value his life?
    11:52 Mukul’s religious views
    13:40 Not living with regret
    15:10 How has Mukul been successful in many different industries
    22:55 Summarizing Mukul’s entrepreneurial lessons
    26:35 Being an “unreasonable man” and persisting in making The White Tiger movie
    32:00 Being a dreamer that persists and succeeds vs. just dreaming
    38:15 The Rise of The White Tiger: The future of opportunity in India
    40:45 Opportunity lies with the yellow skin man and the brown skin man
    46:25 Rich men are born with opportunities they can waste
    52:10 JK’s thesis behind India based on Nvidia’s success

    👇 EPISODE LINKS:
    - Mukul Deora on LinkedIn: https://www.linkedin.com/in/mukul-deora-8234bbb6/

    SUBSCRIBE TO GAMEMAKERS:
    - Spotify Podcast: https://spoti.fi/3Cpyq7i
    - Newsletter: https://gamemakers.substack.com/

    😃 —CONNECT WITH ME! —
    • MY INSTAGRAM → @jokim1
    • TWITTER → @jokim1
    • LINKEDIN → https://www.linkedin.com/in/jokim/

    — POPULAR CONTENT —
    🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
    ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
    🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
    🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
    🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
    🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
    🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
    🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
    🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY


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    • 55 min
    Game Startups & Life | 3x3 ft. Mishka Katkoff at Deconstructor of Fun

    Game Startups & Life | 3x3 ft. Mishka Katkoff at Deconstructor of Fun

    OUTLINE:
    0:00 Intro
    1:13 3x3 format explanation
    2:40 To JK: How to balance work and family between SF and Bangalore?
    11:00 How do you evaluate sacrifice to the potential gain?
    15:06 To Mishka: Thoughts on entrepreneurial journey. Biggest highlight and lowlight?
    30:00 To JK: What has been the hardest part of your journey? What did you not expect?
    43:55 To Mishka: What has been your biggest lesson learned? What would you do over if you could?
    1:02:36 To JK: What is your why, and what are your personal values?
    1:09:55 To Mishka: What’s next for you? Would you consider doing another game studio?
    1:18:16 Closing

    👇 EPISODE LINKS:
    - Mishka Katkoff: https://www.linkedin.com/in/michailkatkoff/


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    • 1 hr 16 min
    How Hit Games Use Persona Analysis! | Experience from Eve Online and Star Wars Galaxy of Heroes

    How Hit Games Use Persona Analysis! | Experience from Eve Online and Star Wars Galaxy of Heroes

    How do hit games use persona analysis to optimize feature design, do product validation, live ops, etc.

    Josh Rivers used data-oriented persona analysis while working on Eve Online at CCP.
    Nick Reinhart used persona analysis on Star Wars Galaxy of Heroes.

    Even if you prefer other methodologies, the persona analysis using the data-oriented approach by Josh and Nick should at least be understood by F2P game developers.

    OUTLINE:
    0:00 Intro
    1:23 Definition of personas
    5:57 Examples of persona types
    13:47 Example of behaviors
    17:56 Applications of personas in game development
    29:18 Using data for personas before game launch/user data
    34:45 How impactful is the use of personas for the success of games?
    40:05 Thoughts on the use of personas conceptually rather than through data
    43:40 Validating personas through data
    50:33 Persona discovery through clustering of behaviors
    54:13 Breakdown of a persona-based study for a game
    1:05:43 How to optimize monetization based on personas?
    1:11:00 Last words and contact info

    👇 EPISODE LINKS:
    - Josh Rivers, former Head of UX Research at Solsten (currently Senior User Reearcher at Netease): https://www.linkedin.com/in/josh-rivers/
    - Nick Reinhart, Game Director at EA: https://www.linkedin.com/in/nicolas-reinhart-a32821b/

    😃 —CONNECT WITH ME! —
    • MY INSTAGRAM → @jokim1
    • TWITTER → @jokim1
    • LINKEDIN → https://www.linkedin.com/in/jokim/

    SUBSCRIBE TO GAMEMAKERS:
    - Apple Podcast: https://apple.co/34hfOtv
    - Spotify Podcast: https://spoti.fi/3Cpyq7i
    - Newsletter: https://gamemakers.substack.com/
    - Don't miss an episode on Youtube: https://www.youtube.com/c/GameMakersStudio

    — POPULAR CONTENT —
    🤑 Economy of the Metaverse with Tim Sweeney https://youtu.be/h6ClJxjuRvw
    ℹ️ How to Build the Amazon of Game Companies https://youtu.be/bkd2TOpKt4I
    🔮 Gaming Trends | A Look Ahead at 2021 https://youtu.be/NejFzHtpiZI
    🖥️ The Future of PC Gaming https://youtu.be/_QT7O3Wxi2s
    🔴 Games Industry M&A https://youtu.be/65nyPk6WNrs
    🔴 Netcode for Multiplayer Games https://youtu.be/tHq3PzmjhLw
    🔴 IDFA Deprecation Product Impact https://youtu.be/Ojec4wGKpso
    🔴 Trip Hawkins on the New High Score https://youtu.be/5egTSQ6AiRA
    🔴 LiveOps F2P Best Practices https://youtu.be/tmzqqnYbjNY


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    • 1 hr 12 min

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