1 hr 11 min
Gamification for Product Excellence - "The Art & Science of Gamification in Product Innovation" New Product Innovation (English)
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- Management
Episode Overview
Immerse yourself in a transformative discussion that defies traditional boundaries in the world of product management. This episode, drawing key insights from the groundbreaking book "Gamification for Product Excellence" by Mike Hyzy and Bret Wardle, is a thrilling ride through the multi-dimensional landscape of gamification. Whether you're a seasoned product manager or an aspiring innovator, our deep dive into the mechanics, psychology, and strategy behind gamification will equip you to not just survive but thrive in today's hyper-competitive market.
Episode Highlights
Understanding Gamification: We kick things off by demystifying the term and delving into its historical roots, explaining how the addictive elements of gaming have found their way into our daily lives. This isn't just a theoretical concept; it's a paradigm shift that's sweeping across industries.
Impact on Digital & Physical Goods: Ever wondered how gamification is revolutionizing products you interact with daily? We offer real-world examples that showcase gamification's tangible benefits—increasing user engagement and subtly driving desired user behaviors.
Current Trends in Gamification: What's hot in the gamification world right now? We explore popular frameworks like Octalysis and the Hook Model that can give your product that winning edge.
Pros & Cons: Like anything, gamification has its upsides and downsides. We tackle these head-on, offering practical advice to avoid pitfalls, particularly around the ethical considerations of engagement and addiction.
Maximizing Gamification Usage: As a Product Manager, how can gamification be your secret weapon? From strategic planning to the granular details of implementation, we provide a complete toolkit for integrating gamification seamlessly into your workflow.
ABOUT THE BOOK
---
"Gamification for Product Excellence: Level up your product success with higher user engagement, retention, and innovation" is the essential guide for anyone keen to infuse their digital products with the captivating power of game mechanics.
The book is designed for product managers tasked with creating innovative digital products or enhancing existing ones. Still, its appeal extends to designers, UX strategists, analysts, and senior management. With a basic understanding of product development and familiarity with methodologies like Scrum, Agile, Lean, or Stage-Gate, readers will discover how to integrate game mechanics into their existing processes.
ABOUT THE AUTHORS
---
Mike Hyzy
Mike Hyzy is a distinguished product strategist, senior principal consultant, and accomplished author of "Gamification for Product Excellence." Renowned for his exceptional track record in delivering tangible results, Mike's expertise extends to guiding cross-functional teams to successful product launches and driving exponential growth for clients.
Bret Wardle
Bret Wardle is a unique voice advocating for the intersection of game design psychology and software. His career has evolved from game design to software and product design, working in a wide range of organizations.
if you want to contact Mike, you can find him on
Michael (Mike) Hyzy | LinkedIn
if you want to contact Bret, you can find him on
Bret Wardle | LinkedIn
if you want to contact Seif, you can find him on
Seif Abdelghany | LinkedIn
If you are a product manager, product development expert and have an interesting topic and would like to be featured in one of our upcoming episodes you can contact us on newproductinnovationnpi@gmail.com , https://www.linkedin.com/company/new-product-innovation-npi/
#innovation #productmanagement #productdevelopment #productmanager #productinnovation #product #team #design #researchanddevelopment
Episode Overview
Immerse yourself in a transformative discussion that defies traditional boundaries in the world of product management. This episode, drawing key insights from the groundbreaking book "Gamification for Product Excellence" by Mike Hyzy and Bret Wardle, is a thrilling ride through the multi-dimensional landscape of gamification. Whether you're a seasoned product manager or an aspiring innovator, our deep dive into the mechanics, psychology, and strategy behind gamification will equip you to not just survive but thrive in today's hyper-competitive market.
Episode Highlights
Understanding Gamification: We kick things off by demystifying the term and delving into its historical roots, explaining how the addictive elements of gaming have found their way into our daily lives. This isn't just a theoretical concept; it's a paradigm shift that's sweeping across industries.
Impact on Digital & Physical Goods: Ever wondered how gamification is revolutionizing products you interact with daily? We offer real-world examples that showcase gamification's tangible benefits—increasing user engagement and subtly driving desired user behaviors.
Current Trends in Gamification: What's hot in the gamification world right now? We explore popular frameworks like Octalysis and the Hook Model that can give your product that winning edge.
Pros & Cons: Like anything, gamification has its upsides and downsides. We tackle these head-on, offering practical advice to avoid pitfalls, particularly around the ethical considerations of engagement and addiction.
Maximizing Gamification Usage: As a Product Manager, how can gamification be your secret weapon? From strategic planning to the granular details of implementation, we provide a complete toolkit for integrating gamification seamlessly into your workflow.
ABOUT THE BOOK
---
"Gamification for Product Excellence: Level up your product success with higher user engagement, retention, and innovation" is the essential guide for anyone keen to infuse their digital products with the captivating power of game mechanics.
The book is designed for product managers tasked with creating innovative digital products or enhancing existing ones. Still, its appeal extends to designers, UX strategists, analysts, and senior management. With a basic understanding of product development and familiarity with methodologies like Scrum, Agile, Lean, or Stage-Gate, readers will discover how to integrate game mechanics into their existing processes.
ABOUT THE AUTHORS
---
Mike Hyzy
Mike Hyzy is a distinguished product strategist, senior principal consultant, and accomplished author of "Gamification for Product Excellence." Renowned for his exceptional track record in delivering tangible results, Mike's expertise extends to guiding cross-functional teams to successful product launches and driving exponential growth for clients.
Bret Wardle
Bret Wardle is a unique voice advocating for the intersection of game design psychology and software. His career has evolved from game design to software and product design, working in a wide range of organizations.
if you want to contact Mike, you can find him on
Michael (Mike) Hyzy | LinkedIn
if you want to contact Bret, you can find him on
Bret Wardle | LinkedIn
if you want to contact Seif, you can find him on
Seif Abdelghany | LinkedIn
If you are a product manager, product development expert and have an interesting topic and would like to be featured in one of our upcoming episodes you can contact us on newproductinnovationnpi@gmail.com , https://www.linkedin.com/company/new-product-innovation-npi/
#innovation #productmanagement #productdevelopment #productmanager #productinnovation #product #team #design #researchanddevelopment
1 hr 11 min