20 min
Gary Santo: Beyond donation: how MSOs can make cannabis a more equitable space From Pot to Popular
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- Marketing
Social equity and the cannabis industry go hand-in-hand. Given cannabis’ controversial and discriminatory past, it is essential for leading operators to give back to communities that have been the most impacted by the War on Drugs. In this episode, Gary Santo, CEO of TILT Holdings, talks about his company’s unique approach to partnerships and supply chain and delves into the historic partnership TILT has created with the Shinnecock Nation of New York. He explains how MSOs like TILT can do more for social equity than just donations, and can go further by creating sustainable solutions that bring marginalized communities into the cannabis space and help them thrive for years to come.
Social equity and the cannabis industry go hand-in-hand. Given cannabis’ controversial and discriminatory past, it is essential for leading operators to give back to communities that have been the most impacted by the War on Drugs. In this episode, Gary Santo, CEO of TILT Holdings, talks about his company’s unique approach to partnerships and supply chain and delves into the historic partnership TILT has created with the Shinnecock Nation of New York. He explains how MSOs like TILT can do more for social equity than just donations, and can go further by creating sustainable solutions that bring marginalized communities into the cannabis space and help them thrive for years to come.
20 min