Welcome to GatherGeeks, a place where people passionate about the power of live experiences come together. Join David Adler, chairman and founder of BizBash, as he discusses the latest news and trends affecting event marketers, meeting strategists, nonprofit organizers, and everyone in between. This podcast by BizBash is the destination for information, innovation, and inspiration for anyone involved in planning events and meetings, from conferences, trade shows, and fund-raising galas to product launches, festivals, award shows, weddings, and birthdays.
Look for GatherGeeks in your favorite platforms: iTunes, Pocket Casts, Player FM, and Stitcher, with more on the way. Connect with us on Twitter at @GatherGeeks and join the conversation using the hashtag #gathergeeks.
How Micro-Influencer Marketing Can Play a Role in Any Type of Event
BizBash's David Adler chats with Connor Stewart, the director of social media at event PR agency mdg. Stewart offers case studies of the influencer marketing strategy for B-to-B events like FabTech, a trade show for the welding industry—proving that the practice isn’t just for consumer brands and big-level celebrities. The duo discusses why tapping into micro-influencers is so effective for events, how to find the right partners for your brand and how to execute these new must-use marketing strategies.
The Power of Being Second in Command
BizBash's David Adler talks with Christina Matteucci, executive director of David Beahm Experiences, about how number-twos will lead the post-COVID bounce back. From unifying the political divide to healing race relations to solving our global climate crisis, solutions for our world’s biggest problems won’t come from one hero—they’ll be the product of many minds working together. In this educational discussion, Matteucci will show us why we should be giving a second thought to our second in command
The New Strategies for Events and Meetings
In this episode, BizBash's David Adler teams up with Cathy Song Novelli, SVP of marketing and communications at virtual and hybrid events software platform Hubilo, to host an in-depth discussion on the new strategies for events and meetings. The pair chats with tech expert Dahlia El Gazzar, Rakuten Americas' Sara Gorlick and AV Canada's Robert Thompson. The group frankly discusses the new purpose for events and how that's evolved in the virtual and hybrid world and again with the rise of the Delta varian
Case Study: How Anheuser-Busch Has Created Innovative Events During the Pandemic
BizBash's David Adler sits down with Ronnie Yoked, head of experiential for Anheuser-Busch. Yoked offers an in-depth look at how the mega brand thinks about marketing and events, including how that strategy has changed during the pandemic, work the team has done to support struggling businesses, ways they’ve parlayed existing programs into digital in addition to creating new ones, and much more. Yoked also discusses her shift in focus from experiential marketing to “experience marketing" and much more.
The New Culinary Experience: What's Hot in Food and Beverage Now
BizBash's David Adler hosts a discussion on how the industry is collectively curating new ideas to make meetings and events memorable and safe. He's joined by Creative Edge Catering's Carla Ruben, JVC Catering & Event Consulting's Joseph Cozza, Levy Convention Centers' Thomas Whelan, Red Rock Casino Resort & Spa's Kasha Mackelprang, and XED Beverage Company founder Ezekiel Bronfman. The group traces the history of event catering, followed by what's hot now and what trends will take over in the future.
The New World of Integrated Live Events with Virtual Technology
BizBash's David Adler chats with 6Connex's Mike Sokoloff and USC's Adam Rosen about the integration of IRL and virtual platforms, sharing practical solutions for hybrid events, as well as how clients and suppliers can work together to create experiences that generate a sense of belonging. They also discuss how 6Connex’s platform offers smart strategies for engagement, sponsor integration, multiscreen engagement and more for events like USC’s commencement, which included an interactive "virtual campus."
A Must for Event Planners
This podcast has been a game changer for me! I love all of the content and the diversity amongst topics and interviewees. I consistently take things that I learn on this podcast back to the workplace and have developed a heightened sense of confidence in myself as an event planner because of it.
Great learning from leaders in the industry.
Really enjoy hearing from others in the industry and getting ideas and advice on how to improve events that I plan.
Helps planners in Israel to connect with leading US market, lots of ideas and smart people!