Host Chaz Wolfe brings on Steph Steele, a 7+ figure queen in the grocery industry. Steph is the owner of Tiny Grocer in Austin, Texas. She has over 20 years of experience in the grocery industry and used that to start Tiny Grocer in 2020. Now, Steph is in the process of opening a second store.
In this episode, Chaz and Steph discuss finding passion for your niche, adapting from working at a corporate job to running a small business, and taking a step back in order to take a step forward. Tune in today to learn from Steph’s valuable experience to grow your business now.
During this episode, you will learn about;
[01:41] Intro to Steph and her business
[02:30] Why Steph continues to push
[03:13] How Steph stays in the mindset of pushing
[04:46] How Steph keeps the passion for entrepreneurship
[10:44] The things Steph learned about starting a small business
[14:06] How Steph moved into entrepreneurship
[22:13] Steph’s experience in the corporate world prepared her for owning a business
[27:13] A bad decision Steph made
[32:14] If Steph could track only one metric, what would it be?
[33:19] Steph’s book recommendation
[35:05] Steph’s thoughts on masterminding
[38:03] What would Steph tell her younger self?
[38:35] How to connect with Steph
[40:21] How to connect with Chaz and info on the GTK 90 day intensive
“If I'm going to push and grind, it's going to help if I have true love and passion behind what I'm doing and why I'm doing it.” - Steph Steele
“As an entrepreneur, it's our job to utilize skill sets, whether they're skill sets that we've earned or learned or gained, or people on our team and their skill sets.” - Chaz Wolfe (Host)
“Put yourself near someone that you really admire, and pick up everything you can.” - Steph Steele
“Groceries are a volume game.” - Steph Steele
“Any one of us, we can look back at our history and we realize what we're doing now is a culmination of all these things that we had done.” - Chaz Wolfe (Host)
“I learned a lesson pretty early on with Whole Foods, that has served me, which is not being afraid to take a step back, to take a step forward.” - Steph Steele
“In the moment, it appears as a step back, but it's a strategic move for the bigger picture that's at play.” - Chaz Wolfe (Host)
“It appears as a step back and it might be a temporary little piece of time where you make slightly less on your paycheck, but I'm an owner. I own a business. You know that there's a point where that ownership will pay back tenfold.” - Steph Steele
“Part of the joy of owning a business is employing other people and creating a fun, safe space where people enjoy coming to make their living.” - Steph Steele
“I feel like grocery, in general, is a race to the bottom.” - Steph Steele
Books and Resources Recommended:
The Secret Life of Groceries by Benjamin Lorr
Chaz Wolfe (Host):