130 episodes

This is the Gay Business & Marketing Made Easy Podcast where you’ll learn how to do business with and market to the LGBT community in an authentic and transparent way. We’re talking about the $884 billion dollar lesbian, gay, bisexual and transgender community. We’ll help you grow your business, gain market share, and impact your bottom line. Hosted by the Professional Lesbian, Jenn T. Grace. This podcast answers questions and provides tips and tricks for reaching out the gay, lesbian, bisexual and transgender audience. Reach out to Jenn at jenn@jenntgrace.com to ask questions or provide topic suggestions. Visit www.jenntgrace.com

Personal Branding for the LGBTQ Professional Jenn T. Grace

    • Marketing

This is the Gay Business & Marketing Made Easy Podcast where you’ll learn how to do business with and market to the LGBT community in an authentic and transparent way. We’re talking about the $884 billion dollar lesbian, gay, bisexual and transgender community. We’ll help you grow your business, gain market share, and impact your bottom line. Hosted by the Professional Lesbian, Jenn T. Grace. This podcast answers questions and provides tips and tricks for reaching out the gay, lesbian, bisexual and transgender audience. Reach out to Jenn at jenn@jenntgrace.com to ask questions or provide topic suggestions. Visit www.jenntgrace.com

    #100: The Big 100th Episode - What's Next?

    #100: The Big 100th Episode - What's Next?

    #100: The Big 100th Episode - What's Next?
     
    Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 100.
     
    Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
     
    Jenn T Grace:              Well hello and welcome to episode number 100 of the podcast. I am your host, Jenn Grace, and today is a monumental episode. We are at episode 100. This podcast began back in January of 2013 and we are now in December of 2016, so it has been four solid years of podcasting with you. And I so appreciate those of you who've been around since the very beginning. I know you are out there because I have heard from you, and I continue to hear from you, which is amazing and awesome and I so love you for that. But today I do have a couple of announcements that are going to change the direction of what's happening, so I want to just kind of be honest with you, and keep you up to date, and fill you in on all of the things that are evolving and have been evolving for the last couple of months or so.
                                        You may recall throughout the last year or so I have been introducing topics around authorship, and focusing a little bit on content marketing, but really focusing on authorship and writing books, and building a personal brand platform that has to do with being an author, which is such an important way to kind of have yourself stand out from the crowd, especially as we're entering 2017. So over the last year I have been sharing this information with you, and you may recall that I started the Purpose Driven Author's Academy back in February, so February of 2016. And that academy has been morphing, and evolving quite substantially over the last almost twelve months or so, and what I have decided to do- and have already done actually, so you are the first to know this because this podcast is airing at the end of December, 2016. So I haven't made this public announcement yet, and I plan on doing so in January, but I have started a full-fledged publishing company called Purpose Driven Publishing. And I'm super excited about it, and have been for a while. I decided to start this company back in August, and since then I've been working on the structure, the service offering, how I'm going to differentiate myself in the market, who I'm going to work with, and while that's been happening I've been really doubling down on what the Purpose Driven Author's Academy looks like, and it's really, really exciting is all I can tell you. Just super, super exciting. What I want you to know as a listener of this podcast, and somebody who is likely LGBTQ, and you're trying to figure out your personal brand, one of the things that I want to make sure is super clear is that the Purpose Driven Author's Academy and the publishing company in particular are 100% for you.
                                        The company and the academy are completely designed around helping people who have a purpose, they have a mission in life, they have a desire to educate people on their topic, and a lot of the people that I have worked w

    • 35 min
    #99: Are We Innately Driven to Serve Others With Matt Kidd

    #99: Are We Innately Driven to Serve Others With Matt Kidd

    #99: Are We Innately Driven to Serve Others With Matt Kidd
    Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 99.
     
    Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
     
    Jenn T Grace:              Well hello and welcome to episode 99 of the Personal Branding for the LGBTQ Professional Podcast. I am your host, Jenn Grace, and I am almost stunned that we are at episode 99 and the next episode will obviously be 100, that will be the last one of 2016 and it's almost a big monumental time to be hitting this 99th episode before going into the triple digits.
                                        So as I have been doing for the last couple of months, I have another interview to share with you and it's with Matt Kidd, and he is the Executive Director of Reaching Out MBA which is an organization that is focused on LGBTQ folks who are pursuing MBAs, and we really just had an amazing conversation that kind of went back and forth between LGBT culture and some of the challenges that we see, and personal brands, and how people can be change makers, and advocates, and really it was just a very fascinating conversation to be had. So per usual I will not dilly dally here with the introduction and we can just dive right into today's interview with Matt, and I will see you in episode 100, but for today please enjoy this interview with Matt Kidd, and if you would like to find information about this episode, see a transcript, any of that, you can do so at www.JennTGrace.com/99 for episode number 99. Thanks so much and enjoy the interview.
                                        Okay so I want to start off with just having you give the listeners a little bit of a background about yourself, maybe what you've done in the past, what your current position is, and then we can just kind of dive into other interesting topics from there. So why don't you just kind of take it away.
     
    Matt Kidd:                  Sure so my name is Matt Kidd. I'm currently the Executive Director of an LGBT organization called Reaching Out. A lot of people know us also as ROMBA, and the organization itself is effectively the now global organization for LGBT MBA both students and professionals. And it's something that I've been in this role now for a little over three years, but prior to that was on the board. So I've been involved with Reaching Out now probably for- gosh going on about eight years. But I would say for me being part of kind of the LGBT community is something that has gone on really since I was a teenager in some ways, which I can talk a little bit about later, and I have to say as I came to this role it really was because I was at a time in my life where I started really thinking about what difference can we make in the world? To be honest I'd gone through my own MBA business school experience, I was working at Tech Startup, and about two, three years after I'd been at that company I was number one kind of getting a little bit bored and I was thinking about what do I want to do next? But number two, I actually lost m

    • 47 min
    #98: Finding Your Niche & Brand in Consulting With Rhodes Perry

    #98: Finding Your Niche & Brand in Consulting With Rhodes Perry

    #98: Finding Your Niche & Brand in Consulting With Rhodes Perry
     
    Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 98.
     
    Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
     
    Jenn T Grace:              Hello and welcome to episode 98 of the podcast. I am your host, Jenn Grace, and as this is airing we are right around Thanksgiving time here in the US. And we're at the end of November of 2016, and I'm shocked really at how fast this year has actually flown by. I feel like the first part of the year felt kind of slow and sloggish, and now- I don't know, since September it's just really whizzing by. So I'm excited to be in episode number 98, and it has been multiple years in the making to get here, so this podcast will be turning four at the I guess beginning of January in 2017, it'll be four years that I have been doing this which seems a little bit crazy, but all good nonetheless. I have been keeping up with the promise of having interview, after interview, after interview, and today is no different. And the interview I have today for you is with Rhodes Perry of Rhodes Perry Consulting, and we had just a really kind of awesome conversation about personal branding; shocking since that is indeed the title of the podcast. It was really just kind of being an LGBT advocate, and a change maker, and a change agent, and really how that can be something that you can utilize as a benefit to yourself as you grow a business, or continue to grow your career in whatever avenue that might look like.
                                        So rather than blabber on unnecessarily, I'm just going to dive right into the interview with Rhodes. I really think you're going to love it, and if you would like an introduction to him personally, feel free to reach out to me via LinkedIn, on Facebook, Twitter, go to my website, contact me however it is easiest for you to just reach out and get in touch with me. That would be awesome and I would love to put you in touch with him. So without further ado, please enjoy this interview.
                                        Okay so let's just start off with telling the listeners just a little bit about who you are, what you do, how you came to be in your business as it looks today.
     
    Rhodes Perry:             Sure. So my name is Rhodes Perry and I'm an LGBT strategy assistance guru. Basically what that means is I'm a management consultant, coach and speaker, and I work largely with clients who are in executive, HR, or diversity positions. And I really help clients transform their organizations into ones where LGBTQ people know that they're valued, and they know that they belong in the workplace. And I work all across the country, most of my clients are based in New York City. I'm actually living on the west coast so I also have a number of clients in the Bay area. And I've been fortunate, and much of the work that I do is informed by my time working in the LGBTQ movement as an advocate and building alliances with other social justice leaders. And I center a lot of th

    • 42 min
    #97: How to Establish Your Personal Brand With Intention With Jennifer Brown

    #97: How to Establish Your Personal Brand With Intention With Jennifer Brown

    How to Establish Your Personal Brand With Intention With Jennifer Brown
    Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 97.
     
    Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
     
    Jenn T Grace:              Hello and welcome to episode number 97 of the podcast. I am your host, Jenn Grace, and today I have a really awesome interview with a very dear friend, colleague, mentor, just so many different things that we can kind of categorize her as. And it is with Jennifer Brown, and she is a third time guest on the show, so this will be the third time that we have heard from her, and every time that she's on the show we end up talking about a variety of different things, and I truly feel like the opportunities are absolutely endless with the different directions that any one of our conversations can go. So back in 2013 she was the first interview that I ever had on this podcast, it was episode number 4, which was indeed a very long time ago since we're in episode 97. And then I also had her on as one of the interviews for the Thirty Days, Thirty Voices project, and that was a thirty day series of LGBT leaders just doing really awesome things in the community. So in this third time that Jen is on the show, we really, really focused on the topic of growing a personal brand, growing a business, writing a book, publishing your thought leadership. We really just, just, just scratched the surface on so many possible directions that all of this can go. But I'm hoping for those who are listening to this, and you have found your way to this podcast because you really want to know more about personal branding. And while yes, the show is called Personal Branding for the LGBTQ Professional, these tips and advice really kind of resonate across the board whether you're part of the LGBTQ community or not. And Jennifer being in a diversity setting and having a business on diversity and inclusion, certainly talks about women, it talks about people of color, talks about LGBTQ people, and really all of the principles are very similar regardless of how you might identify.
    So I'm really pleased to share this interview with you, and we do talk about Jennifer's upcoming book and it's called, 'Inclusion, Diversity, the New Workplace, and the Will to Change.' And that is available on Amazon, it's available as of right now as you're listening to this, however I have been helping Jen with her book for about a year now, and we are finally at the place of having it be live, and my goal is to help her become an Amazon best seller, and I have no doubt that we are going to be able to do that. But I would love if after listening to this interview, and you're really kind of inspired by what she has to say because there is a lot of really meaty information that she talks about, if you do want to get a copy of her book I would love for you to put it on your calendar to purchase it on November 22nd. That is the day that we are trying to get everyone to buy so we can get her up in the rankings of Amazon best seller status. So I'm just really proud to have been a part of helping her with her book, and really

    • 49 min
    #96: Kicking Ass & Taking Names With Stacy A. Cross

    #96: Kicking Ass & Taking Names With Stacy A. Cross

    #96: Kicking Ass & Taking Names With Stacy A. Cross
    Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 96.
     
    Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
     
    Jenn T Grace:              Hello and welcome to episode number 96 of the podcast. I am your host, Jenn T Grace, and as we near the end of October, as I promised I have another interview for you. Today's interview is with Stacy Cross, she is the founder of Comfort Killers, and this was probably one of the most high energy interviews that I have done in a very long time. So Stacy really got into a lot of mindset conversation, we talked a lot about personal branding, and how she has developed and created her personal brand over the last six months. You will walk away from this I believe inspired, but then also perhaps equally as exhausted because it was a really high energy conversation. So I really hope that you enjoy this. If you would like to see a transcript, or you would like links directly to anything that Stacy and I discussed, you can go to the blog at www.JennTGrace.com/96 for episode number 96. And if you would like to get in touch with Stacy or you have any n that you would like for me to hear, you can do so at pretty much Facebook, Twitter, LinkedIn; all of those places I'm at Jenn T. Grace. Or if you'd like you can send me an email at Jenn@jenntgrace.com. Regardless of how you'd like to get in touch with me, please, please do. I’m happy to make an introduction to Stacy I'm happy to make, or if you just have general comments or feedback I always want to hear from you. It is never a wrong time to reach out so please, please do. And with that being said I'm going to cut the introduction short and get right into this conversation with Stacy.
                                        So let's just start from the top, and let everyone know who you are, where you're located, what you do, and how you got to this place in time.
     
    Stacy A Cross:             What, where, when, and how.
     
    Jenn T Grace:              You name it, all of it.
     
    Stacy A Cross:             Well thank you so much for having me on your podcast. I appreciate it greatly. I am Stacy A. Cross, and there is no E in my name, and I am currently living in Philadelphia, moved here roughly about three and a half years ago, been here since, ready to be nimble again and move on. I move with opportunity. I am the owner and founder of the company The Comfort Killers, and I know it sounds negative Jenn, but in this case two negatives does equal a positive. The comfort- to me being comfortable is such a negative word, and of course killers is a negative word. But the comfort killers is what we do, and we provide products, and solution, and content, and services to those seeking success through personal development, and I've been living it so the value is in my experience. And that's who I am, my mission is huge, my mission in life is to teach millions how to get uncomfortable, to think better, to live better, and to act better. And that's who I am in just a nutshell.
     

    • 57 min
    #95: Dissecting LGBTQ Identities Around Same Sex Relationships with Dr. Jennelle

    #95: Dissecting LGBTQ Identities Around Same Sex Relationships with Dr. Jennelle

    #95: Dissecting LGBTQ Identities Around Same Sex Relationships with Dr. Jennelle
    Jenn T Grace:              You are listening to the Personal Branding for the LGBTQ Professional Podcast, episode 95.
     
    Introduction:              Welcome to the Personal Branding for the LGBTQ Professional Podcast; the podcast dedicated to helping LGBTQ professionals and business owners grow their business and careers through the power of leveraging their LGBTQ identities in their personal brand. You'll learn how to market your products and services both broadly, and within the LGBTQ community. You'll hear from incredible guests who are leveraging the power of their identity for good, as well as those who haven't yet started, and everyone in between. And now your host. She teaches straight people how to market to gay people, and gay people how to market themselves. Your professional lesbian, Jenn - with two N's - T Grace.
     
    Jenn T Grace:              Hello and welcome to episode number 95 of the Personal Branding for the LGBTQ Professional Podcast. Today I am just super excited that we are in the middle of October in 2016, and that I am on episode 95. It somewhat seems crazy to me that I have recorded 95 podcast episodes, and really it's been 125 because I did a special feature of thirty episodes a couple of years ago. But thinking that I'm nearing the 100 mark just- it seems mind boggling. I remember the first episode I did and what a- I don't want to call it a complete hot mess, but to some degree it was definitely a learning experience, and it took a bit of time to really kind of catch my bearings, but 95 episodes in I'm feeling really good and really confident about the guests that I've been having, and I just feel like everything is going really, really well.
                                        So today I have an interview for you, and then I can also tell you that episodes 97, 98, 99 and the big old 100 which will all occur within 2016 will all also be interviews.
                                        I have found over the years that just interviewing people who are a part of the community, not part of the community but some way are supporting the community, all of that, I find that interviews are absolutely the best way to help educate you. And today we have an interview with Dr. Jennelle who is a PhD psychologist and she is in the greater Boston, Massachusetts area, and she has a really interesting niche within the LGBTQ community, and you'll hear from her directly that she's not even saying that her niche is LGBTQ, but rather she works with women who are in relationships with other women, but that doesn't necessarily need to be confined with or by having a label of being part of the community.
                                        We had a good 45-minute or so discussion on just all of so many different things; about stigma of being in a relationship with somebody of the same sex, and how people are always trying to label you, and we talk a lot about personal things, and family, and just kind of dynamics around what it means to be in a same-sex relationship. And as a psychologist, her goal as a relationship advisor as she calls herself, is to really help women kind of navigate these lines. And a lot of it I think is really valuable for you the listener to just be listening in, and kind of seeing how she is positioning herself as a personal brand within the space. So as we're here as the Personal Branding for the LGBTQ Professional Podcast, we're really talking about how to brand yourself and your identity as it relates to the LGBT community whatever label you're applying, and how to really use that and leverage it within your particular business.
                      

    • 54 min

Customer Reviews

Robbie Samuels ,

Great podcast

I listen to a lot of podcasts and rarely do I find one that marries together multiple topics I care about. Jenn does an excellent job weaving together marketing ideas and LGBT identities. Grab a pen and paper while you're listening as you'll want to capture all the great tidbits that her guests share.

J Carbary ,

Really great show!

Loving this podcast. Episode topics are interesting, the content is incredibly helpful, and the episode length is perfect. Keep up the great work, Jenn.

Pi'ilaniJR ,

Fantastic podcast

Jenn T Grace sheds light on an important aspect of marketing, speaking to the LGBT consumer.

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