GE Ep 326 [2021] - How R-Zero Disrupted A 100 Year Old Industry While Doing $11 Million in Sales in Year 1 w/ Eli Harris Growth Experts with Dennis Brown

Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he’s made over $11 million in sales.
Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero’s unique subscription service, and misconceptions of the accessibility of industry disruption.
During this interview, we discuss:
2:25 – Eli’s entrepreneurial journey
4:01 – About R-zero & What attracted you to pathology and pandemics?
7:08 – What is your market?
7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero’s value proposition
12:48 – Identifying an audit trail and innovating a product for dynamic commercial spaces
16:58 – Creating awareness with effective marketing strategies & The importance of a great team and channel partners
21:14 – Misconceptions of industry disruption
22:44 – Eli’s favorite growth tool
23:27 – His most recommended book
23:52 – How to connect with Eli
Plus, a whole lot more!
Resources:
R-zero
Salesforce
The Innovator’s Dilemma by Clay Christensen
Email Eli: eli@rzerosystems.com
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