Gearing Automotive Industry with Pratap Bose Avantika Designeering Series

The automotive industry has witnessed numerous changes over the past few decades. Simultaneously, with the evolving customer expectations and new trends, designers are trying to create unique and emotionally inclusive experiences. But to achieve this goal, they need to overcome challenges like safety, utility, accessibility, and the impact that a product has on the user. How can designers step up to these challenges and positively impact the minds of the users? To know more about this theme, in this episode, we interact with Pratap Bose, Vice President of Global Design at Tata Motors. With over two decades of global experience across various cultures, he has developed a unique understanding of diverse business cultures. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, "Gearing Automotive Industry." You can connect with Pratap on Twitter @BosePratap. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in